AWARENESS ON CONSUMER RIGHTS

(UNFAIR TRADE PRACTICES & ADULTERATION OF
FOOD)
CONSUMER PROTECTION ACT (1986)
enacted in 1986
 to protect interests of consumers in
India
 makes provision for the
esta...
OBJECTIVES OF CENTRAL COUNCIL
To promote and protect the rights of the consumers
such as:a) - the right to be protected
ag...
OBJECTIVES OF CENTRAL COUNCIL
d) - the right to be heard and to be
assured
that consumer's interests will
receive due cons...
OBJECTIVES OF STATE COUNCIL
The objectives of every State Council
shall be
 to promote and protect within the
State the r...
UNFAIR TRADE PRACTICES
 Using

various deceptive, fraudulent or unethical
methods to obtain business
 Misrepresentation,...
ADULTERATION OF FOOD
(RIGHT TO INFORMATION)
Adulteration of food consists of
 substituting it wholly or in part
by a chea...
TYPES OF ADULTERANTS
INTENTIONAL ADULTERANTS
EX: sand, marble chips, stones, water, etc
 INCIDENTAL ADULTERANTS
Ex: pesti...
DETECTING ADULETRANTS IN FOODS
Food adulteration apart
from deceiving the
consumer often results in
disorders or diseases....
NOW LET US KNOW ABOUT ADULTERANTS
AND THEIR DETECTION IN SOME COMMON
FOOD ITEMS………..
RICE
ADULTERANT: Marble or other stones
 TEST: Place a small quantity of rice on
the palm and gradually immerse it in
wat...
WHEAT, BAJRA ETC
ADULTERANT: Ergot ( a
fungus)
 TEST: Add 20% common salt
solution to the sample and
shake.
 OBSERVATION...
MAIDA
ADULTERANT: Cheap
flours
 TEST: When dough is
prepared, more water is
used.
 OBSERVATION: Taste is
insipid.

PULSES
ADULTERANT: Coloured
with dye stuffs
 TEST:Keep the sample
immersed in water for an
hour and stir.
 OBSERVATION: ...
DALS

ADULTERANT: Clay,
stones, gravel
 TEST: Can be detected by
visual observation.

RAVA

ADULTERANT: Iron
filings
 TEST: By Moving a
magnet through it.
 OBSERVATION: The
iron filings separate.

MILK
ADULTERANT: Water
 TEST: Allow milk to flow
over a vertical polished
surface.
 OBSERVATION: When
water content is m...
BUTTER AND CHEESE

ADULTERANT: Starch
 TEST: Add a little water to
the sample and boil for a
few minutes, cool and
add io...
ICE CREAM
ADULTERANT: Nonpermitted coal tar dye
(metanil yellow)
 TEST: To the sample
add hot water and to
the separated ...
GHEE
ADULTERANT: Mashed
potatoes and other
starches.
 TEST: Add a little of iodine
solution to the melted
sample.
 OBSER...
EDIBLE OILS
ADULTERANT: Castor oil,
mineral oils
 TEST: Add alcoholic potash
and warm for 10 minutes,
Then add water.
 O...
TEA LEAVES
ADULTERANT: Used tea
leaves, husk of dals.
 TEST: Sprinkle tea
powder on a wet filter
paper.
 OBSERVATION: Co...
SUGAR
ADULTERANT: Chalk powder
 TEST: Dissolve sugar in
water.
 OBSERVATION: Chalk
powder will not dissolve.

JAGGERY
ADULTERANT: Washing soda
 TEST: Add a few drops of HCl.
 OBSERVATION:
Effervescence shows the
presence of washin...
HONEY

ADULTERANT: Sugar plus water
 TEST: Dip a cotton wick in honey
and burn.
 OBSERVATION: The wick does
not burn or ...
TURMERIC POWDER
ADULTERANT: Chalk powder,
yellow soap stone powder,
artificial colours
 TEST: Mix a little turmeric
powde...
CHILLY POWDER
ADULTERANT: Brick
powder, artificial colours
 TEST: Add water to the
sample and shake well.
 OBSERVATION: ...
COMMON SALT
ADULTERANT: Chalk
powder or white
powdered stone.
 TEST: Dissolve a little
sample in water.
 OBSERVATION: Th...
GRIEVANCE & REDRESSAL


1.
2.
3.

4.

Whenever any adulteration in food is confirmed,
complaints may be lodged at
Municip...
SO BE INFORMED & BE AWARE!!
Eat pure!!
Be happy!!!!

THANK YOU!
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Awareness on consumer rights

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Awareness on consumer rights

  1. 1. AWARENESS ON CONSUMER RIGHTS (UNFAIR TRADE PRACTICES & ADULTERATION OF FOOD)
  2. 2. CONSUMER PROTECTION ACT (1986) enacted in 1986  to protect interests of consumers in India  makes provision for the establishment of consumer councils and other authorities  for the settlement of consumers' disputes and for matters connected 
  3. 3. OBJECTIVES OF CENTRAL COUNCIL To promote and protect the rights of the consumers such as:a) - the right to be protected against the marketing of goods and services which are hazardous to life and property b) - the right to be informed about the quality, quantity, potency, purity, standard and price of goods or services, as the case may be so as to protect the consumer against unfair trade practices c) - the right to be assured access to a variety of goods and services at competitive prices
  4. 4. OBJECTIVES OF CENTRAL COUNCIL d) - the right to be heard and to be assured that consumer's interests will receive due consideration at appropriate forums e) - the right to seek redressal against unfair trade practices or restrictive trade practices or unscrupulous exploitation of consumers f) - the right to consumer education
  5. 5. OBJECTIVES OF STATE COUNCIL The objectives of every State Council shall be  to promote and protect within the State the rights of the consumers laid down in clauses (a) to (f) in central council objectives
  6. 6. UNFAIR TRADE PRACTICES  Using various deceptive, fraudulent or unethical methods to obtain business  Misrepresentation, false advertising, tied selling and other acts that are declared unlawful by statute  Ex: Advertisements of Fair & Lovely fairness cream, Garnier Fructis shampoo, Nirma washing powder
  7. 7. ADULTERATION OF FOOD (RIGHT TO INFORMATION) Adulteration of food consists of  substituting it wholly or in part by a cheaper or inferior substance or  removing any of its constituents, wholly or in part, which affects the nature or quality of the food adversely
  8. 8. TYPES OF ADULTERANTS INTENTIONAL ADULTERANTS EX: sand, marble chips, stones, water, etc  INCIDENTAL ADULTERANTS Ex: pesticide residues, droppings of rodents, larvae in foods etc  METALLIC ADULTERANTS Ex: arsenic from pesticides, lead from water effluents from chemical industries, tin from cans etc 
  9. 9. DETECTING ADULETRANTS IN FOODS Food adulteration apart from deceiving the consumer often results in disorders or diseases.  Adulterants found in food items can be detected by some simple tests at home. 
  10. 10. NOW LET US KNOW ABOUT ADULTERANTS AND THEIR DETECTION IN SOME COMMON FOOD ITEMS………..
  11. 11. RICE ADULTERANT: Marble or other stones  TEST: Place a small quantity of rice on the palm and gradually immerse it in water.  OBSERVATION: The stone chip will sink. 
  12. 12. WHEAT, BAJRA ETC ADULTERANT: Ergot ( a fungus)  TEST: Add 20% common salt solution to the sample and shake.  OBSERVATION: Grains affected with impure ergot float on the top. 
  13. 13. MAIDA ADULTERANT: Cheap flours  TEST: When dough is prepared, more water is used.  OBSERVATION: Taste is insipid. 
  14. 14. PULSES ADULTERANT: Coloured with dye stuffs  TEST:Keep the sample immersed in water for an hour and stir.  OBSERVATION: Colour separates. 
  15. 15. DALS ADULTERANT: Clay, stones, gravel  TEST: Can be detected by visual observation. 
  16. 16. RAVA ADULTERANT: Iron filings  TEST: By Moving a magnet through it.  OBSERVATION: The iron filings separate. 
  17. 17. MILK ADULTERANT: Water  TEST: Allow milk to flow over a vertical polished surface.  OBSERVATION: When water content is more, the milk flows freely without leaving a trial. Pure milk will leave a white trail. 
  18. 18. BUTTER AND CHEESE ADULTERANT: Starch  TEST: Add a little water to the sample and boil for a few minutes, cool and add iodine solution.  OBSERVATION:Blue concentration shows the presence of starch. 
  19. 19. ICE CREAM ADULTERANT: Nonpermitted coal tar dye (metanil yellow)  TEST: To the sample add hot water and to the separated matter, add a few drops of HCl.  OBSERVATION: Pinkish red colour indicates the presence of metanil yellow. 
  20. 20. GHEE ADULTERANT: Mashed potatoes and other starches.  TEST: Add a little of iodine solution to the melted sample.  OBSERVATION: Blue colouration shows the presence of starch. 
  21. 21. EDIBLE OILS ADULTERANT: Castor oil, mineral oils  TEST: Add alcoholic potash and warm for 10 minutes, Then add water.  OBSERVATION: Turbidity shows the presence of adulteration. 
  22. 22. TEA LEAVES ADULTERANT: Used tea leaves, husk of dals.  TEST: Sprinkle tea powder on a wet filter paper.  OBSERVATION: Colour separation shows the presence of adulteration. 
  23. 23. SUGAR ADULTERANT: Chalk powder  TEST: Dissolve sugar in water.  OBSERVATION: Chalk powder will not dissolve. 
  24. 24. JAGGERY ADULTERANT: Washing soda  TEST: Add a few drops of HCl.  OBSERVATION: Effervescence shows the presence of washing soda. 
  25. 25. HONEY ADULTERANT: Sugar plus water  TEST: Dip a cotton wick in honey and burn.  OBSERVATION: The wick does not burn or burns with a crackling sound when mixed with water. 
  26. 26. TURMERIC POWDER ADULTERANT: Chalk powder, yellow soap stone powder, artificial colours  TEST: Mix a little turmeric powder with water and add a few drops of Concentrated HCl.  OBSERVATION: Appearance of effervescence , change of colour and separation of colours indicates presence of impurities 
  27. 27. CHILLY POWDER ADULTERANT: Brick powder, artificial colours  TEST: Add water to the sample and shake well.  OBSERVATION: Brick powder will settle down and added colour will seaparate. 
  28. 28. COMMON SALT ADULTERANT: Chalk powder or white powdered stone.  TEST: Dissolve a little sample in water.  OBSERVATION: The solution turns white indicating the presence of impurities. 
  29. 29. GRIEVANCE & REDRESSAL  1. 2. 3. 4. Whenever any adulteration in food is confirmed, complaints may be lodged at Municipal Council – Municipal Health Officer Town Panchayat – Medical Officer – PHC District Level – Dy. Director of Health Services State Level – Director of Public Health & Preventive Medicine
  30. 30. SO BE INFORMED & BE AWARE!!
  31. 31. Eat pure!! Be happy!!!! THANK YOU!
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