Your Marketing & Media Resource Partners Combined Services Overview Visit us online at  www.synergixx.com
Welcome! You’ve been looking for us. Synergixx believes that advertising success is achieved through creative synergy. Our...
6 Core Objectives <ul><ul><li>1. Creative Excellence </li></ul></ul><ul><ul><li>Direct Response strategies are constantly ...
Scope of Services <ul><li>Total Campaign Management </li></ul><ul><li>Provide strategic planning and analysis of all six C...
Total Campaign Management <ul><li>Whether you are looking to increase product distribution, create new revenue streams or ...
Creative & Production Services We insure that your creative and production is as unique and effective as your product.  We...
Media Management & Planning <ul><li>There are hundreds of companies who buy media for radio, print, TV and web.  But who i...
Call Center Management Inbound Call Center Management We know that the best way for call center agents to sell your produc...
Call Center Management Quality Enhancement One service that sets us apart from the competition is our experienced Quality ...
Key Performance Metrics <ul><li>KEY PERFORMANCE METRICS </li></ul><ul><li>We believe that these indices are integral to an...
Sample Analytical Report The above is an example of a daily report that we generate for one of our existing clients.  This...
The Buzz The Industry’s Best Kept Secret! “ It was a real pleasure working with you and your entire crew this past week. I...
The Buzz The Industry’s Best Kept Secret! “ Synergixx not only produced a great show for me, they executed highly successf...
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Synergixx Company Overview

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Synergixx Company Overview

  1. 1. Your Marketing & Media Resource Partners Combined Services Overview Visit us online at www.synergixx.com
  2. 2. Welcome! You’ve been looking for us. Synergixx believes that advertising success is achieved through creative synergy. Our combined dedication to becoming the “ultimate resource” for our clients inspires us to provide the highest level of combined advertising expertise. <ul><li>• Experience working with campaigns from inception through completion </li></ul><ul><li>• Expansive list of industry connections means your campaign receives better service, higher sales, and higher profit margins </li></ul><ul><li>• Proven history with inbound, outbound and retail campaigns </li></ul><ul><li>Specializing in soft offer, high ticket ingestible and beauty products </li></ul>
  3. 3. 6 Core Objectives <ul><ul><li>1. Creative Excellence </li></ul></ul><ul><ul><li>Direct Response strategies are constantly developed and refined in order to draw in as many new customers as possible. </li></ul></ul><ul><ul><li>2. Media Planning and Management </li></ul></ul><ul><ul><li>Multimedia vehicles will be utilized to create the most cost effective lead generation possible- your cost per call and cost per order will be controlled for maximum return on investment. </li></ul></ul><ul><ul><li>3. Sales Enhancement </li></ul></ul><ul><ul><li>We must continually strive to increase conversion, average order value, and customer satisfaction through day-to-day management, quality control monitoring, and communication, boosting your sales, customer loyalty, and ultimately your profitability. </li></ul></ul><ul><ul><li>4. Recovery Enhancement </li></ul></ul><ul><ul><li>We manage day-to-day activities, so you focus on your core competencies in other aspects of your business, knowing that your telemarketing needs are being met and taken care of. Upsells and continuity are just some of the potential steps we will take to maximize your profitability and increase your bottom line. </li></ul></ul><ul><ul><li>5. Lifetime Customer Value </li></ul></ul><ul><ul><li>Whether the objective is to build an strong reorder database OR to drive future retail purchases, programs need to be developed to insure that each new customer’s spending potential is maximized every step of the way. </li></ul></ul><ul><ul><li>6. Brand Protection </li></ul></ul><ul><ul><li>Your company’s name and reputation are always well served, protected, and represented. </li></ul></ul>
  4. 4. Scope of Services <ul><li>Total Campaign Management </li></ul><ul><li>Provide strategic planning and analysis of all six CORE services </li></ul><ul><li>Assemble the strongest combination of DR vendors </li></ul><ul><li>Provide existing product line expansion and new product development </li></ul><ul><li>Specific combinations can be tailored to fit individual needs </li></ul><ul><li>Designed to fit any campaign: from start-up to seasoned competitor </li></ul><ul><li>Creative & Production Services </li></ul><ul><li>Proven creative track record- many shows in the Top 10 rankings </li></ul><ul><li>State of the art production facilities for radio and television give you incredible production value </li></ul><ul><li>Talent casting services </li></ul><ul><li>Media Planning and Management </li></ul><ul><li>Extensive network of TV, Radio, Print, Web Media partners allow you to secure aggressive media plans with the security of a results database to rely on </li></ul><ul><li>Call Center Management </li></ul><ul><li>Soft offer and high price point specialists </li></ul><ul><li>Real-time monitoring and reporting </li></ul><ul><li>Campaign testing structures </li></ul><ul><li>Overflow call capability for scalability and maximum call handling </li></ul>
  5. 5. Total Campaign Management <ul><li>Whether you are looking to increase product distribution, create new revenue streams or gain national brand awareness- we make it easy. As your campaign managers, it is our job to seek out the best opportunities for you. We forecast financial demands and campaign challenges to help keep things running smoothly. </li></ul><ul><li>If we identify a need better filled by one of our industry partners, we don’t hesitate to make the connection. And we never accept compensation from our industry partners: so you know we are always working for you. </li></ul><ul><ul><ul><ul><li>Benefits of Total Campaign Management: </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Two DR specialist consultants that work for you </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Custom Account Management team </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Complete vendor management </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Daily, weekly and monthly reporting packages </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Call center enhancement- Inbound, Outbound, Customer Service </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Direct mail and catalog marketing </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Media management- print, radio, TV, e-commerce, PI/PO </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Spokesperson or celebrity talent negotiations </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Third party upsells </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Retail support strategy/distribution </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Strategic alliances </li></ul></ul></ul></ul><ul><ul><ul><ul><li>New product development </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Competitor research/advantage strategies </li></ul></ul></ul></ul><ul><ul><ul><ul><li>And much more </li></ul></ul></ul></ul>
  6. 6. Creative & Production Services We insure that your creative and production is as unique and effective as your product. We carefully craft creative messages that put your product into the spotlight, reveal testimonials explaining its effects on our lives and persuade the consumer to take action immediately with impossible to resist calls-to-action. Whether you are using the infomercial to drive customers to websites, retail or create immediate 800# demand, we look at every manage every aspect of the creative development to insure success. <ul><ul><li>State of the Art Video/Audio Production: we use some of the top video professionals in the country to produce ½ hour infomercials, spot ads, training videos, webmercials, 3D-graphics and more… </li></ul></ul><ul><ul><li>Copywriting and Layout Specialists: our copywriting pieces span TV/Radio scripts to catalogs to web copy and direct mail pieces- we are your copywriters on call. </li></ul></ul><ul><ul><li>Talent Casting Services: Our industry connections and years of experience make finding the perfect expert, spokesperson or celebrity easy. </li></ul></ul>
  7. 7. Media Management & Planning <ul><li>There are hundreds of companies who buy media for radio, print, TV and web. But who is watching out for your product when media budgets are being selected and purchased? Our media management and planning team utilizes extensive industry contacts to put your creative with the RIGHT media agency and we verify all their recommendations against our competitor database to make sure you are getting the best rates and placements. As your management team, we negotiate lower media commissions, special considerations and make sure that it is being purchased in a way that maximizes the call centers ability to handle the calls. We keep your media profitable. </li></ul><ul><li>UNIQUIE MEDIA OPPORTUNITIES </li></ul><ul><li>Long and Short Form TV Infomercials </li></ul><ul><li>Long and Short Form Radio Infomercials </li></ul><ul><li>PI/PO RISK FREE Media Networks </li></ul><ul><li>Personal Endorsement Radio Campaigns </li></ul><ul><li>Event Media Packages- Golf tournaments and awards shows </li></ul><ul><li>Closed Captioned Sponsorships </li></ul><ul><li>Product Placement- Game Show appearances </li></ul>
  8. 8. Call Center Management Inbound Call Center Management We know that the best way for call center agents to sell your product is to ensure that they fully understand not only what they are selling, but also why they are selling. This means that all agents understand the philosophy and background behind each product. They know the company that is producing it and have a comprehension of all aspects of the product itself. In order to ensure this, we conduct training seminars on an on-going basis; develop a training compendium which will serve as a resource for all customer contact centers; and create proper documentation materials to help maintain your performance during high cycles of call center turn over and slow seasons. As the campaign expands, the number of call centers associated with your campaign will increase as well; inbound, outbound, customer service, etc. Whether it’s during our weekly calibration calls, separate conference calls with call center agents and management, or in person: training never ends. It is constant in everything we do and with every call center partner we use. We offer comprehensive script writing and offer configuration services. We have found that a script is only as good as the offers, and vice versa. Our industry experience with over 100 successful soft offer ingestible/beauty products scripts allows us to see which offers work best with which products, and at which call centers. This will be applied to the offers we create for your campaign, ensuring maximum conversion.
  9. 9. Call Center Management Quality Enhancement One service that sets us apart from the competition is our experienced Quality Assurance Department. You will have highly trained and experienced Quality Enhancement specialists working on your campaign at all times. They will provide insightful and efficient call monitoring to ensure that your call centers are accurately representing your product and company, as well as maximizing every sale possibility. We follow this monitoring and test calling with extremely detailed reports outlining over 35 different areas of the call, graded and ready for immediate feedback and corrective action or praise if applicable. The third step in our Quality Enhancement process is joint calibrations between our staff and the call centers. This is when we discuss sales tactics, quality, and efficiency in a collaborative environment that ultimately improves call center performance. Recovery – Direct Mail Oftentimes, potential buyers can be won back later on through an outbound recovery campaign. To win back these callers, we utilize multiple outlets to develop an outbound strategy that best fits your campaign, thereby turning your dormant database into a profitable asset. We do this by utilizing a combination of outbound call centers, direct mail campaigns and email. Recovery should also be done on all of the customers who were either one time orders or a continuity drop off. Analytics On a daily basis, we provide you with detailed reports designed so that you can easily see your campaign’s profitability. We use these reports on our end to spot trends and even potential problems before they become detrimental to your campaign. We also use them to track your results over time, providing you with a detailed analysis of how the campaign is progressing. An Account Director will sit down with you prior to the start of your campaign to go over these reports and ensure that they include all information that you would like to see.
  10. 10. Key Performance Metrics <ul><li>KEY PERFORMANCE METRICS </li></ul><ul><li>We believe that these indices are integral to any profitable, successful campaign. We strive to implement all of them in each campaign that we work on, and are strong believers that they do in fact work. Below is a list of some of the key performance metrics that we track daily and that will have the most impact on the Database campaign. </li></ul><ul><ul><ul><ul><ul><li>Lifetime revenue per customer </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Calls to order conversion </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Average Order Value – AOV </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Call handling or service rate. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Up sell % / Cross sell % </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Quality control score </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Revenue per call </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Telemarketing cost per call/sale </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Response rates </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Average call length </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Hold times/tolerance period </li></ul></ul></ul></ul></ul><ul><li>CONCLUSION </li></ul><ul><li>The focus on maintaining a high level of success will be placed not only on effective creative but also the following: Inbound sales and the generation of revenue, quality control at the sales process, increasing call centers efficiencies, and maximizing your touch points. These four factors are critical to how much revenue will be generated throughout the life of your campaign. Our team has proven that we provide industry-leading results. </li></ul>
  11. 11. Sample Analytical Report The above is an example of a daily report that we generate for one of our existing clients. This report allows the client to see exactly what is going on in their campaign in terms of sale conversions, up sells, and call handling, or service rate. As you can see, we present data in a format that is easy to read and follow. This allows clients the ability to focus on other aspects of their campaign, rather than spending hours each day sifting through call center reports, trying to follow performance. We work with each client separately to determine specifically which metrics they would like to see in their reports: no two client reports are exactly the same, but rather are tailored to fit each particular campaign. This means that you are seeing exactly what you would like to see, rather than just seeing the data that someone else thought was important. 14% 18% 19% 18% 14% 18% 14% 12% Add-on % 100 16 14 12 15 16 13 14 Add-on upsells 20% 22% 19% 23% 19% 23% 19% 22% Cross sells % 137 18 14 15 20 21 24 25 Cross sells $9259 $1444.00 $1272.00 $1,209.00 $1,586.00 $1354.00 $1,361.00 $1,233.00 Revenue 36% 36% 41% 31% 41% 32% 35% 38% Conversion 720 88 96 65 139 91 127 114 Sales 92% 91% 91% 93% 95% 93% 91% 92% Service rate 148 22 20 15 17 17 33 24 Abandoned calls 1832 223 215 195 323 269 331 276 Calls answered 1980 245 235 210 340 286 364 300 Calls in Total 11-Mar 10-Mar 9-Mar 8-Mar 7-Mar 6-Mar 5-Mar Week Ending 3/11/2010  
  12. 12. The Buzz The Industry’s Best Kept Secret! “ It was a real pleasure working with you and your entire crew this past week. I really like the way you run your operation. I hope you will be happy with all the material; I have no doubt that you will turn it into a masterpiece.” Joe Theismann, NFL Football Champion -Triple Action TV commercial “ Synergixx is the answer. They took me from concept development to on-line marketing materials that have doubled my sales in just a few short months. They set me up with beautiful color catalogs, brochures, product FAQs and web art. I highly recommend them for all your marketing needs.” Dr. John Taylor, California Natural Wellness Centers of America “ Synergixx’s industry expertise, resourcefulness, production savvy and ingenuity, combined with state of the art production facilities and talented staff turned out a successful TV infomercial in less than a month. Synergixx is exactly the kind of company I want working for me.” Damon Alberts, Philadelphia CCFV, Inc .
  13. 13. The Buzz The Industry’s Best Kept Secret! “ Synergixx not only produced a great show for me, they executed highly successful media buys and guided me to the right call center. They also created special brochures and relabeled my product; decisions which really made the difference in my campaign. I highly recommend using Synergixx!“ Ty Larson, California Angel Herbs, Inc. “ Working with Synergixx over the years has been a great experience. They get the work done in a timely manner, are very creative and always professional. A true pleasure!” Sherry Granader, Texas Spokesperson and TV Host “ Your boundless energy, enthusiasm, and good will were remarkable throughout the project.” Melanie Stewart, New Jersey MSDT, Inc.

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