Using Twitter as aPostgraduate Researcher#tgsfridays@bioSimonUoBSimon Bishop,Doctoral Researcher,School of Biosciences
#tgsfridays Menu• What is Social Media/Twitter?• Why use Social Media?• How to use Twitter• What’s in it for me?
What is Twitter?
• Twitter is a short messaging service where users ‘tweet’ shortmessages of up to 140 characters(including letters, number...
What is Twitter?Link ‘shortening’ services redirect long URLs
• Tweets appear in chronological order on a user’s timelinehttp://twitter.com/PlanAustralia
• And on a follower’s timeline
#hashtags• A way to group conversations• Twitter follows everybody usingthe hashtag in real time• Often used for TV progra...
#hashtags• Hashtags encourage discussion• Anybody can join in, anywhere, live• Great for conferences:– synopses of talks a...
Why use social media?
• Taxpayer money funds research: It’s your responsibility to talkabout your work• If you’re not out there talking, nobody ...
• Social media is an excellent tool for– public engagement– sharing of literature and ideas– debate– data and idea collect...
Using Twitter for public engagement
Using Twitter to gather opinions
How to use Twitter (part 1)
Points to remember, part 1• Whatever you post, imagine that itWILL be read by:– Your family– Your boss– Your competitor• A...
Points to remember, part 2• Be sensible, this is the Internet• Be aware of language issues and loss oflanguage subtlety• B...
tut tut.
How to use Twitter (part 2)
1. Create ImpactExposure can help withfunding and citationsIf you’re not out there talking,nobody will know about yourwork
Quantify your impact:METRICS
Using Twitter to create impact
2. Attend conferences from afar
3. Crowdsourcing• “I asked on Twitter ifanyone had experiencedany outrageous sexismrecently, and whilst I wasexpecting qui...
4a. Datamining“Reading the Riots”• Collaboration betweenTwitter, the Guardian andthe LSE• Twitter donated 2.65million twee...
4b. Policy and Response“#qldfloods and @QPSMedia:Crisis Communication onTwitter in the 2011 South EastQueensland Floods”• ...
TrendrrSoftware for analysingTwitter trends, traffic anddiscussionThe Discovery of theHiggs Boson, as discussedon TwitterA...
5. Keep up to date• Follow the people in your field• Share links to articles;receive suggestions in return• Follow journal...
6. Debate
#7. Inspiration
Final thoughtsSocial media is just like conversation, but it is:academic conversationcultural conversationtopical conversa...
Twitter guide for academics:http://blogs.lse.ac.uk/impactofsocialsciences/2011/09/29/twitter-guide/Social media for scient...
Using Twitter as a Postgraduate Researcher
Using Twitter as a Postgraduate Researcher
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Using Twitter as a Postgraduate Researcher

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Second version of my talk. I tried to make it more focused and a better introduction. As ever, cute pictures need no explanation.

As for Up - try explaining the plot of it to someone who hasn't seen it... ridiculous, isn't it? There's no way to sell it that way, they have to see it. In the same way, to describe how Twitter works gives no indication as to its functionality. You have to play with it and learn by experience.

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  • @bioSimonUoB – University of Birmingham account
  • Social media is just a small part of social webMany different sites/tools have social element – something for everyone; don’t be daunted by gossip/superfluous stereotype of FacebookOther tools may be more useful for your research – e.g. photography, science discussion, video, ancestry…
  • Up – plot does not give any indication of toneLikewise, explanation of Twitter does not give any indication of functionality
  • Simple explanationBUT more than that. Conversation, recorded, searchable, accessible from anywhere
  • Tweet. 140 characters. Link shortening. Click Tweet
  • Appears on timeline in chronological orderAlso: follow – in followers timeline also; hashtags: group conversations; Sign In: PUBLIC
  • Appear in timeline in chronological orderRT amplifies tweets outside of original tweeter’s list of followers, like Sharing on Facebook
  • Hashtags – group conversations, live#dayofthegirl = PlanAustralia link
  • Advantages ofhashtags
  • If Twitter is one big conversation…
  • Stick before carrot
  • Focus on public engagement, data collection and exposure
  • Example of good Twitter use
  • Personal exampleSnapshot before real research use
  • Snapshot of how it works and why you should be on it… need to know HOW to use it, and then WHAT’s IN IT FOR ME?
  • GameTalk about week1. Friend 2. Boss 3. Competitor
  • Warnings over… here’s the good stuff
  • Transcript of "Using Twitter as a Postgraduate Researcher"

    1. 1. Using Twitter as aPostgraduate Researcher#tgsfridays@bioSimonUoBSimon Bishop,Doctoral Researcher,School of Biosciences
    2. 2. #tgsfridays Menu• What is Social Media/Twitter?• Why use Social Media?• How to use Twitter• What’s in it for me?
    3. 3. What is Twitter?
    4. 4. • Twitter is a short messaging service where users ‘tweet’ shortmessages of up to 140 characters(including letters, numbers, spaces, symbols and links)• Twitter is everybody online talking; and you can take part.
    5. 5. What is Twitter?Link ‘shortening’ services redirect long URLs
    6. 6. • Tweets appear in chronological order on a user’s timelinehttp://twitter.com/PlanAustralia
    7. 7. • And on a follower’s timeline
    8. 8. #hashtags• A way to group conversations• Twitter follows everybody usingthe hashtag in real time• Often used for TV programmes
    9. 9. #hashtags• Hashtags encourage discussion• Anybody can join in, anywhere, live• Great for conferences:– synopses of talks as they happen allow anyone around the world to join inwith the debate– live tweeting provides a record of talks for both speaker and listener– live tweeting aids understanding by forcing you to summarise succinctly– makes it much easier to find similar tweeters/academics in your own field• Some examples:– #TeamGB– #PrehistoricAutopsy– #PhDchat– #neurofly2013
    10. 10. Why use social media?
    11. 11. • Taxpayer money funds research: It’s your responsibility to talkabout your work• If you’re not out there talking, nobody will know about yourwork• The best person to explain your research is you• Funding often now requires evidence of outreach• There is a knowledge and trust divide between scientists andthe public which we, as researchers, need to bridge“Trust is not about information; it’s aboutdialogue and transparency*”*Managing the Trust Portfolio: Science Public Relations and Social Responsibility – Borchelt, Friedman & Holland, 2010
    12. 12. • Social media is an excellent tool for– public engagement– sharing of literature and ideas– debate– data and idea collection• Keep up to date – news, papers, trends andopinions• Social media transcends cultural, geographical,publication and professional barriers• Networking opportunities are immense• Exposure can help with funding and citations(Twitter data can be quantified)
    13. 13. Using Twitter for public engagement
    14. 14. Using Twitter to gather opinions
    15. 15. How to use Twitter (part 1)
    16. 16. Points to remember, part 1• Whatever you post, imagine that itWILL be read by:– Your family– Your boss– Your competitor• Always consider your audience, thelimitations of that audience, and youronline profile
    17. 17. Points to remember, part 2• Be sensible, this is the Internet• Be aware of language issues and loss oflanguage subtlety• Be aware of peak times and time zones• Be polite and give credit– HT, via, MT, RT• Never post unpublished data orconfidential information. Ever. Not onebit. No no.
    18. 18. tut tut.
    19. 19. How to use Twitter (part 2)
    20. 20. 1. Create ImpactExposure can help withfunding and citationsIf you’re not out there talking,nobody will know about yourwork
    21. 21. Quantify your impact:METRICS
    22. 22. Using Twitter to create impact
    23. 23. 2. Attend conferences from afar
    24. 24. 3. Crowdsourcing• “I asked on Twitter ifanyone had experiencedany outrageous sexismrecently, and whilst I wasexpecting quite a few,amusingly stereotypedclangers, I wasn’texpecting the deluge thatstarted 30 seconds after Iinquired, and whichcarried on for nearly fourdays afterwards.”
    25. 25. 4a. Datamining“Reading the Riots”• Collaboration betweenTwitter, the Guardian andthe LSE• Twitter donated 2.65million tweets• Looking for patterns,underlying reasons for theriots, and the roles ofindividuals in spreadinginformation (real anderroneous) about the riotshttp://www.guardian.co.uk/uk/series/reading-the-riotshttp://www.guardian.co.uk/uk/interactive/2011/dec/07/london-riots-twitter
    26. 26. 4b. Policy and Response“#qldfloods and @QPSMedia:Crisis Communication onTwitter in the 2011 South EastQueensland Floods”• Analysed Tweet data,focusing on use of Twitterby Queensland PoliceService during crisis using#qldfloods• New research area into howsocial media is impactingour lives• Implications in psychology,IT and social sciencesArc Centre for Creative Industries and Innovation (CCI) http://cci.edu.au/floodsreport.pdf
    27. 27. TrendrrSoftware for analysingTwitter trends, traffic anddiscussionThe Discovery of theHiggs Boson, as discussedon TwitterAntonio Lima,PhD,College of Engineeringand Physical Sciences,University of Birmingham
    28. 28. 5. Keep up to date• Follow the people in your field• Share links to articles;receive suggestions in return• Follow journals and journalists• See what people are talking about inyour discipline
    29. 29. 6. Debate
    30. 30. #7. Inspiration
    31. 31. Final thoughtsSocial media is just like conversation, but it is:academic conversationcultural conversationtopical conversationand useful conversationthat anybody can hear, anywhere.You have time to join in – use it to your advantage
    32. 32. Twitter guide for academics:http://blogs.lse.ac.uk/impactofsocialsciences/2011/09/29/twitter-guide/Social media for scientists:http://blogs.scientificamerican.com/science-sushi/2011/09/27/social-media-for-scientists-part-1-its-our-job/Using Twitter as a research tool:http://placevalues.org/2012/02/03/using-twitter-as-a-research-tool/Analysing Twitter data:http://theplan.co.uk/cleaning-up-twitter-data-in-excel-for-analysis/Handbook of Social Media for Researchers and Supervisors (VITAE)http://www.vitae.ac.uk/CMS/files/upload/Vitae_Innovate_Open_University_Social_Media_Handbook_2012.pdfThanks to @UoBGradSchool, @unibirmingham,@AnneOsterrieder, @DrJPritchard, @EmergencyPuppy
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