<ul><li>Link-building is a key to success in the Search Engine Optimization SEO . </li></ul>
<ul><li>The most common mistake made by many web masters is that they focus more on building more and more links to home page rather than internal pages. </li></ul>
<ul><li>Search engines often deem such huge number of links pointing to a single web page (home page) as unnatural. Such web pages are also thought to contain least valuable information. </li></ul>
<ul><li>Moreover, you intend to convert people visiting your site to potential customers, and home page is just not the right web page to accomplish this task. </li></ul>
<ul><li>From search engine optimization SEO perspective, it is important that you build good number of links to all the pages of your website. This is called “deep linking, “which is considered to be one of the best link-building strategies. </li></ul>
<ul><li>Deep links pointing to specific pages on your website make your website more visible on search engines for those keywords deeper on your site. </li></ul>
<ul><li>Deep links to sub-pages help in increasing the rank of those pages, and provide the users a better opportunity to find what they were looking for in just a single click. </li></ul>
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