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  • 1. Company Proprietary and Confidential Copyright Info Goes Here Just Like This Find fans on facebook
  • 2. About facebook
    • More than 800 million users
    • Originally started as college network
    • Open for everyone 2006
    • Fastest growing age group >35
  • 3. Why facebook works for business?
    • Variety of tools
      • Pages, groups, events, applications, ads
    • Large user base  Find community of interest
    • ” Social ads”
    • Your customers are on facebook – so you need to be
  • 4. Get up to speed with facebook
    • Create your profile
    • Create a page or group to build a community around your business
    • Create an event to promote your business
    • Set up a social ad to target your niche
  • 5. Create your profile
    • Enter as much or as little personal information as you want
    • Ad profile picture
    • Important to enter info about yourself in the small box beneath your profile image
    • Search for topics in your area and join groups and become a fan
    • Get familiar with the privacy settings!
  • 6. Page or Group? Feature Page Group Membership Fans Members Funtionality Moore powerful Basic set of functions Discussion ” broadcast” Discussions between members Status Updated by multiple people Personal Messaging Do not show in message inbox Show in message inbox Measurement Advances level of information Simple number of members
  • 7. Apps to consider Name URL Description Facebook http://facebook.com/notes.php Pulls in blog/Rss feed Blog RSS feed http://apps.facebook.com/blogrssreader Social RSS http://apps.facebook.com/social-rss/tabsetting.php My Flickr http://apps.facebook.com/myflickr Display flickr photos YouTube box http://apps.facebook.com/videobox Display YouTube videos Poll http://apps.facebook.com/opinionpolls Create polls Twitter http://apps.facebook.com/twitter Turn tweets into facebook status Facebook Page to Twitter http://www.facebook.com/twitter Cross-promote Facebook status to Twitter incl bit.ly link back to you fb page
  • 8. Measure results
    • Goto www.facebook.com/pages/manage --> Click View Insights
    • Facebook/insights
      • Demographic breakdown by gender and age
      • Total fans, new fans, top countries, mentions
      • Geographic location
        • Country and city
      • Most popular languages
  • 9. Take action
    • Sign-up for an account at facebook
      • You can use a fake-one, if you do not wish to use your personal account
    • Set-up a profile
    • Create a page for your group’s project
    • Install applications
    • Aggregate your other social media
      • Blog, Podcast, Flickr, YouTube
    • Create a call-for-action
    • Measure your results