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Social Media

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  • Refer to blog squinn.org as well as paper notes …
  • HOW MANY USE TWITTER?
  • Transcript

    • 1. Social media and teaching A presentation for Deakin staff Waurn Ponds, 19 March 2010 Stephen Quinn, PhD aspro, journalism [email_address] Mobile: +61-439-321-888
    • 2. A bit about me …
      • reporter, producer and editor in 5 countries 1975-95
      • university journalism teacher since 1996
        • Continue to practise journalism (PANPA columnist 1996-2005)
      • published 14 books and 3 teaching manuals (almost all about journalism and technology)
        • Another book due out in November
        • 138 conference presentations in 26 countries
        • 100 training courses in 8 countries
      • consultant with Ifra Newsplex and Innovation International
      • member Online News Association’s international committee
    • 3. Some concepts
      • Social media : YouTube, Flickr, blogs
      • Social networking : Facebook, LinkedIn
      • “ Blogosphere ”: all of the stuff associated with blogs, podcasts, video-blogs, moblogs
        • A contribution to a blog is called a post
      • “ Twittersphere ”: all of the stuff associated with Twitter
        • A contribution to Twitter is a tweet
        • Collectively called “ Web 2.0 ”
    • 4. Today: Web 2.0 for teaching
    • 5.
    • 6. 2010:
      • Mobile phones
      • Blogs, moblogs, podcasts, vlogs, wikis
      • Google tools
      • Skype / Callrecorder
      • Web 2.0
        • Facebook
        • LinkedIn
        • Delicious
        • Flickr
        • Twitter
      Massive technological change driven by Moore’s law and Hwang’s law
    • 7. 2015 ?
      • Amazing technologies … just beyond the horizon
      • Samsung briefing, October 2009
    • 8. Let’s see:
      • Who has a blog ?
      • Who uses Facebook ?
      • Who has a LinkedIn account?
      • What about MySpace ?
      • Who has a Flickr account?
      • Who uses Twitter ?
    • 9. Almost everything I mention today is a four-letter word starting with “f” FREE
    • 10. About the blogosphere
      • 175,000 new blogs start every day, creating > 1.6 million blog posts a day (18 / second)
        • Feb 2004 Technorati tracked 2.4 million blogs
        • June 2009 Technorati tracking 112.8 million blogs & > 250 million pieces of social media
      • Technorati claims to report within 8 minutes of blog being published
    • 11. More blog stuff
        • First blog December 1997
        • Ben & Mena Trott 2001: Moveable Type ( homage to Gutenberg)
        • Wordpress the other major player, plus Google’s Blogger
        • July 2006 Pew said 57 million people read blogs each day in the United States
        • 8 million American adults said they had created blogs
        • half of all American teenagers aged 12-17 (about 12 million) have created content for web
      • China had about xxx million blogs in March 2010
      • Australia had about 750,000 blogs as of 2009
    • 12. Flickr
      • 4 billion photos and growing
      • Demonstrate http://www.flickr.com/
      • Advanced search + "For a Location"
      • Or http://www.flickr.com/map
    • 13. Social bookmarking: Delicious
      • This weirdly-named site ( http://delicious.com / ) allows you (after you register) to store all your bookmarks in one location on the web
      • Better still, you also have access to anyone ’s bookmarks, a great research tool
      • Ideal if you are planning and co-ordinating a project that involves people in different locations
      • Quinn bookmarks at http://delicious.com/sraquinn/
    • 14. Skype
      • Enables free calls around the world to other skype users …
      • Download software from web at skype.com
      • Choose a name for your skype account
      • Put money into an online account via credit card to phone landlines and mobiles …
      • Demonstrate Skype and CallRecorder
    • 15. Facebook
      • By March 2010 most visited site on web
      • > 8 million Australians on Facebook
      • 6 million “active” users (Oct 2009)
        • Active = use at least once a month
      • But half of the 6 million use Facebook daily (average 22 minutes)
      • Demonstrate Facebook
    • 16. LinkedIn
      • Network tool for professionals
      • 60+ million users worldwide
        • Median age 41
        • Median income $US 100,000
      • >1 million users in Australia
      • Find people, companies, jobs
      • Demonstrate LinkedIn
    • 17. Focus on micro-blogging
      • Twitter
      • Zousa
      • Tumblr
      • Utterli
      • Plurk
      • Yammer
    • 18.
      • Excellent resource at http://help.twitter.com/
      • Short (140 characters) postings
        • Status
        • Share links
        • Interact with the audience
        • Most people update from their computer via web browser (65%). Others use mobile phone …
    • 19. Videos about Twitter
      • http://www.youtube.com/watch?v=PN2HAroA12w
      • T w itter in plain English, also by the talented Lee LeFever:
      • http://www.commoncraft.com/twitter
    • 20. The Twitter home page
    • 21. Twitter in Australia
      • May 2009 : 780,000 people on Twitter in Australia
        • Spend 10 minutes per month
        • 3.6 times a month
      • K ey demographic : 36% of Twitter users aged 35-49
      • August 2009 : 1.5 million on Twitter in Australia
        • Still 10 minutes per month
        • 4 visits a month
      • 57% of users are 35+
        • Source: Ben Shepherd , former d igital d irector for Maxus in Australia , using Nielsen’s Netview
    • 22. Search tool for tweets
      • http://search.twitter.com/
      • Show advanced search
    • 23. Using Twitter
      • Demonstrate TweetDeck
      • Other Twitter-connected sites
      • Tweetscan www.tweetscan.com
      • Tweetgrid http://www.tweetgrid.com/
      • Tweepsearch http://tweepsearch.com/
      • Twittervision http://twittervision.com/
      • Hunt celebrities http://www.celebritytweet.com/
    • 24. Iconic photo via Twitter First image of jet in Hudson River came from camera on mobile phone Image sent via Twitter (Twitpic)
    • 25. Twitter tools: @ and D
      • Want a public conversation? @
      • Want a private conversation? D
    • 26. The power of retweet (RT)
      • Spread the word (like forwarding an email)
      • Encourages others to share
      • Many more eyes if a tweet goes viral
    • 27. Example of viral story, Sep 30
    • 28. Hashtags (#)
      • Coordinates a topic (eg #ONA). The Online News Association used this tag at its annual conference last December to link all tweets
      • Other examples: #mumbai, #iran
      • Find hashtags via http://hashtags.org/
      • Check out http://wefollow.com/
    • 29. HOW SCHIBSTED USES SOCIAL MEDIA
      • Case study from Norway
    • 30. Norway’s equivalent of The Age Aftenposten (though a tabloid) is a serious daily like The Age
    • 31. Newsdesk at Aftenposten
    • 32. News displays outside the office
    • 33. VG , Norway’s most popular online site VG is Schibsted’s evening daily paper in Oslo 77% of Norwegians read VG.no online each month This would be equal to an audience of 14 million adults in Australia 86% of traffic goes through the home page
    • 34. 3 people edit the home page
    • 35. One person monitors social media All 40 VG reporters have Twitter and Facebook accounts linked to byline Editor-in-chief Espen Egil Hansen expects reporters to spent 20% of time each week with social media
    • 36. Exercise
      • Find a partner
      • Choose one of the tools discussed today …
      • What ideas could you take back to work?
      • One member of each pair will talk about your ideas to the whole group (if time allows)
    • 37. Thank you for your time
      • Stephen Quinn
      • Email: [email_address]
      • Blog: http://squinn.org
      • Mobile: +61-439-321-888

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