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  • Refer to blog squinn.org as well as paper notes …
  • HOW MANY USE TWITTER?

Social Media Social Media Presentation Transcript

  • Social media and teaching A presentation for Deakin staff Waurn Ponds, 19 March 2010 Stephen Quinn, PhD aspro, journalism [email_address] Mobile: +61-439-321-888
  • A bit about me …
    • reporter, producer and editor in 5 countries 1975-95
    • university journalism teacher since 1996
      • Continue to practise journalism (PANPA columnist 1996-2005)
    • published 14 books and 3 teaching manuals (almost all about journalism and technology)
      • Another book due out in November
      • 138 conference presentations in 26 countries
      • 100 training courses in 8 countries
    • consultant with Ifra Newsplex and Innovation International
    • member Online News Association’s international committee
  • Some concepts
    • Social media : YouTube, Flickr, blogs
    • Social networking : Facebook, LinkedIn
    • “ Blogosphere ”: all of the stuff associated with blogs, podcasts, video-blogs, moblogs
      • A contribution to a blog is called a post
    • “ Twittersphere ”: all of the stuff associated with Twitter
      • A contribution to Twitter is a tweet
      • Collectively called “ Web 2.0 ”
  • Today: Web 2.0 for teaching
  • 2010:
    • Mobile phones
    • Blogs, moblogs, podcasts, vlogs, wikis
    • Google tools
    • Skype / Callrecorder
    • Web 2.0
      • Facebook
      • LinkedIn
      • Delicious
      • Flickr
      • Twitter
    Massive technological change driven by Moore’s law and Hwang’s law
  • 2015 ?
    • Amazing technologies … just beyond the horizon
    • Samsung briefing, October 2009
  • Let’s see:
    • Who has a blog ?
    • Who uses Facebook ?
    • Who has a LinkedIn account?
    • What about MySpace ?
    • Who has a Flickr account?
    • Who uses Twitter ?
  • Almost everything I mention today is a four-letter word starting with “f” FREE
  • About the blogosphere
    • 175,000 new blogs start every day, creating > 1.6 million blog posts a day (18 / second)
      • Feb 2004 Technorati tracked 2.4 million blogs
      • June 2009 Technorati tracking 112.8 million blogs & > 250 million pieces of social media
    • Technorati claims to report within 8 minutes of blog being published
  • More blog stuff
      • First blog December 1997
      • Ben & Mena Trott 2001: Moveable Type ( homage to Gutenberg)
      • Wordpress the other major player, plus Google’s Blogger
      • July 2006 Pew said 57 million people read blogs each day in the United States
      • 8 million American adults said they had created blogs
      • half of all American teenagers aged 12-17 (about 12 million) have created content for web
    • China had about xxx million blogs in March 2010
    • Australia had about 750,000 blogs as of 2009
  • Flickr
    • 4 billion photos and growing
    • Demonstrate http://www.flickr.com/
    • Advanced search + "For a Location"
    • Or http://www.flickr.com/map
  • Social bookmarking: Delicious
    • This weirdly-named site ( http://delicious.com / ) allows you (after you register) to store all your bookmarks in one location on the web
    • Better still, you also have access to anyone ’s bookmarks, a great research tool
    • Ideal if you are planning and co-ordinating a project that involves people in different locations
    • Quinn bookmarks at http://delicious.com/sraquinn/
  • Skype
    • Enables free calls around the world to other skype users …
    • Download software from web at skype.com
    • Choose a name for your skype account
    • Put money into an online account via credit card to phone landlines and mobiles …
    • Demonstrate Skype and CallRecorder
  • Facebook
    • By March 2010 most visited site on web
    • > 8 million Australians on Facebook
    • 6 million “active” users (Oct 2009)
      • Active = use at least once a month
    • But half of the 6 million use Facebook daily (average 22 minutes)
    • Demonstrate Facebook
  • LinkedIn
    • Network tool for professionals
    • 60+ million users worldwide
      • Median age 41
      • Median income $US 100,000
    • >1 million users in Australia
    • Find people, companies, jobs
    • Demonstrate LinkedIn
  • Focus on micro-blogging
    • Twitter
    • Zousa
    • Tumblr
    • Utterli
    • Plurk
    • Yammer
    • Excellent resource at http://help.twitter.com/
    • Short (140 characters) postings
      • Status
      • Share links
      • Interact with the audience
      • Most people update from their computer via web browser (65%). Others use mobile phone …
  • Videos about Twitter
    • http://www.youtube.com/watch?v=PN2HAroA12w
    • T w itter in plain English, also by the talented Lee LeFever:
    • http://www.commoncraft.com/twitter
  • The Twitter home page
  • Twitter in Australia
    • May 2009 : 780,000 people on Twitter in Australia
      • Spend 10 minutes per month
      • 3.6 times a month
    • K ey demographic : 36% of Twitter users aged 35-49
    • August 2009 : 1.5 million on Twitter in Australia
      • Still 10 minutes per month
      • 4 visits a month
    • 57% of users are 35+
      • Source: Ben Shepherd , former d igital d irector for Maxus in Australia , using Nielsen’s Netview
  • Search tool for tweets
    • http://search.twitter.com/
    • Show advanced search
  • Using Twitter
    • Demonstrate TweetDeck
    • Other Twitter-connected sites
    • Tweetscan www.tweetscan.com
    • Tweetgrid http://www.tweetgrid.com/
    • Tweepsearch http://tweepsearch.com/
    • Twittervision http://twittervision.com/
    • Hunt celebrities http://www.celebritytweet.com/
  • Iconic photo via Twitter First image of jet in Hudson River came from camera on mobile phone Image sent via Twitter (Twitpic)
  • Twitter tools: @ and D
    • Want a public conversation? @
    • Want a private conversation? D
  • The power of retweet (RT)
    • Spread the word (like forwarding an email)
    • Encourages others to share
    • Many more eyes if a tweet goes viral
  • Example of viral story, Sep 30
  • Hashtags (#)
    • Coordinates a topic (eg #ONA). The Online News Association used this tag at its annual conference last December to link all tweets
    • Other examples: #mumbai, #iran
    • Find hashtags via http://hashtags.org/
    • Check out http://wefollow.com/
  • HOW SCHIBSTED USES SOCIAL MEDIA
    • Case study from Norway
  • Norway’s equivalent of The Age Aftenposten (though a tabloid) is a serious daily like The Age
  • Newsdesk at Aftenposten
  • News displays outside the office
  • VG , Norway’s most popular online site VG is Schibsted’s evening daily paper in Oslo 77% of Norwegians read VG.no online each month This would be equal to an audience of 14 million adults in Australia 86% of traffic goes through the home page
  • 3 people edit the home page
  • One person monitors social media All 40 VG reporters have Twitter and Facebook accounts linked to byline Editor-in-chief Espen Egil Hansen expects reporters to spent 20% of time each week with social media
  • Exercise
    • Find a partner
    • Choose one of the tools discussed today …
    • What ideas could you take back to work?
    • One member of each pair will talk about your ideas to the whole group (if time allows)
  • Thank you for your time
    • Stephen Quinn
    • Email: [email_address]
    • Blog: http://squinn.org
    • Mobile: +61-439-321-888