Social media and teaching A presentation for Deakin staff  Waurn Ponds, 19 March 2010 Stephen Quinn, PhD aspro, journalism...
A bit about me … <ul><li>reporter, producer and editor in 5 countries 1975-95 </li></ul><ul><li>university journalism teac...
Some concepts <ul><li>Social  media : YouTube, Flickr, blogs </li></ul><ul><li>Social  networking : Facebook, LinkedIn </l...
Today: Web 2.0  for teaching
2010: <ul><li>Mobile phones </li></ul><ul><li>Blogs, moblogs, podcasts, vlogs, wikis </li></ul><ul><li>Google tools </li><...
2015 ? <ul><li>Amazing technologies … just beyond the horizon </li></ul><ul><li>Samsung briefing, October 2009 </li></ul>
Let’s see: <ul><li>Who has a  blog ? </li></ul><ul><li>Who uses  Facebook ? </li></ul><ul><li>Who has a  LinkedIn  account...
Almost everything I mention today is a four-letter word starting with “f” FREE
About the blogosphere <ul><li>175,000 new blogs start every day, creating > 1.6 million blog posts a day (18 / second) </l...
More blog stuff <ul><ul><li>First blog December 1997 </li></ul></ul><ul><ul><li>Ben & Mena Trott 2001: Moveable Type ( hom...
Flickr <ul><li>4 billion photos and growing </li></ul><ul><li>Demonstrate  http://www.flickr.com/ </li></ul><ul><li>Advanc...
Social bookmarking: Delicious <ul><li>This weirdly-named site ( http://delicious.com / )  allows you (after you register) ...
Skype <ul><li>Enables free calls around the world to other skype users … </li></ul><ul><li>Download software from web at s...
Facebook <ul><li>By March 2010  most visited  site on web </li></ul><ul><li>> 8 million Australians on Facebook </li></ul>...
LinkedIn <ul><li>Network tool for professionals </li></ul><ul><li>60+ million users worldwide </li></ul><ul><ul><li>Median...
Focus on micro-blogging <ul><li>Twitter </li></ul><ul><li>Zousa </li></ul><ul><li>Tumblr </li></ul><ul><li>Utterli </li></...
<ul><li>Excellent resource at  http://help.twitter.com/   </li></ul><ul><li>Short (140 characters) postings </li></ul><ul>...
Videos about Twitter <ul><li>http://www.youtube.com/watch?v=PN2HAroA12w </li></ul><ul><li>T w itter in plain English, also...
The Twitter  home  page
Twitter in Australia <ul><li>May 2009 :  780,000 people  on Twitter in Australia </li></ul><ul><ul><li>Spend 10 minutes  p...
Search tool for tweets <ul><li>http://search.twitter.com/ </li></ul><ul><li>Show advanced search </li></ul>
Using Twitter <ul><li>Demonstrate  TweetDeck </li></ul><ul><li>Other Twitter-connected sites </li></ul><ul><li>Tweetscan  ...
Iconic photo via Twitter First image of jet in Hudson River came from camera on mobile phone Image sent via Twitter (Twitp...
Twitter tools: @ and D <ul><li>Want a  public  conversation?  @ </li></ul><ul><li>Want a  private  conversation?  D </li><...
The power of retweet (RT) <ul><li>Spread the word (like forwarding an email) </li></ul><ul><li>Encourages others to share ...
Example of viral story, Sep 30
Hashtags (#) <ul><li>Coordinates a topic (eg #ONA). The Online News Association used this tag at its annual conference las...
HOW SCHIBSTED USES SOCIAL MEDIA <ul><li>Case study from Norway </li></ul>
Norway’s equivalent of  The Age Aftenposten  (though a tabloid) is a serious daily like  The Age
Newsdesk at  Aftenposten
News displays outside the office
VG , Norway’s most popular online site VG  is Schibsted’s evening daily paper in Oslo 77% of Norwegians read  VG.no  onlin...
3 people edit the home page
One person monitors social media All 40  VG  reporters have Twitter and Facebook accounts linked to byline Editor-in-chief...
Exercise <ul><li>Find a partner </li></ul><ul><li>Choose one of the tools discussed today … </li></ul><ul><li>What ideas c...
Thank you for your time <ul><li>Stephen Quinn </li></ul><ul><li>Email:  [email_address] </li></ul><ul><li>Blog:  http://sq...
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  • Refer to blog squinn.org as well as paper notes …
  • HOW MANY USE TWITTER?
  • Social Media

    1. 1. Social media and teaching A presentation for Deakin staff Waurn Ponds, 19 March 2010 Stephen Quinn, PhD aspro, journalism [email_address] Mobile: +61-439-321-888
    2. 2. A bit about me … <ul><li>reporter, producer and editor in 5 countries 1975-95 </li></ul><ul><li>university journalism teacher since 1996 </li></ul><ul><ul><li>Continue to practise journalism (PANPA columnist 1996-2005) </li></ul></ul><ul><li>published 14 books and 3 teaching manuals (almost all about journalism and technology) </li></ul><ul><ul><li>Another book due out in November </li></ul></ul><ul><ul><li>138 conference presentations in 26 countries </li></ul></ul><ul><ul><li>100 training courses in 8 countries </li></ul></ul><ul><li>consultant with Ifra Newsplex and Innovation International </li></ul><ul><li>member Online News Association’s international committee </li></ul>
    3. 3. Some concepts <ul><li>Social media : YouTube, Flickr, blogs </li></ul><ul><li>Social networking : Facebook, LinkedIn </li></ul><ul><li>“ Blogosphere ”: all of the stuff associated with blogs, podcasts, video-blogs, moblogs </li></ul><ul><ul><li>A contribution to a blog is called a post </li></ul></ul><ul><li>“ Twittersphere ”: all of the stuff associated with Twitter </li></ul><ul><ul><li>A contribution to Twitter is a tweet </li></ul></ul><ul><ul><li>Collectively called “ Web 2.0 ” </li></ul></ul>
    4. 4. Today: Web 2.0 for teaching
    5. 5.
    6. 6. 2010: <ul><li>Mobile phones </li></ul><ul><li>Blogs, moblogs, podcasts, vlogs, wikis </li></ul><ul><li>Google tools </li></ul><ul><li>Skype / Callrecorder </li></ul><ul><li>Web 2.0 </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Delicious </li></ul></ul><ul><ul><li>Flickr </li></ul></ul><ul><ul><li>Twitter </li></ul></ul>Massive technological change driven by Moore’s law and Hwang’s law
    7. 7. 2015 ? <ul><li>Amazing technologies … just beyond the horizon </li></ul><ul><li>Samsung briefing, October 2009 </li></ul>
    8. 8. Let’s see: <ul><li>Who has a blog ? </li></ul><ul><li>Who uses Facebook ? </li></ul><ul><li>Who has a LinkedIn account? </li></ul><ul><li>What about MySpace ? </li></ul><ul><li>Who has a Flickr account? </li></ul><ul><li>Who uses Twitter ? </li></ul>
    9. 9. Almost everything I mention today is a four-letter word starting with “f” FREE
    10. 10. About the blogosphere <ul><li>175,000 new blogs start every day, creating > 1.6 million blog posts a day (18 / second) </li></ul><ul><ul><li>Feb 2004 Technorati tracked 2.4 million blogs </li></ul></ul><ul><ul><li>June 2009 Technorati tracking 112.8 million blogs & > 250 million pieces of social media </li></ul></ul><ul><li>Technorati claims to report within 8 minutes of blog being published </li></ul>
    11. 11. More blog stuff <ul><ul><li>First blog December 1997 </li></ul></ul><ul><ul><li>Ben & Mena Trott 2001: Moveable Type ( homage to Gutenberg) </li></ul></ul><ul><ul><li>Wordpress the other major player, plus Google’s Blogger </li></ul></ul><ul><ul><li>July 2006 Pew said 57 million people read blogs each day in the United States </li></ul></ul><ul><ul><li>8 million American adults said they had created blogs </li></ul></ul><ul><ul><li>half of all American teenagers aged 12-17 (about 12 million) have created content for web </li></ul></ul><ul><li>China had about xxx million blogs in March 2010 </li></ul><ul><li>Australia had about 750,000 blogs as of 2009 </li></ul>
    12. 12. Flickr <ul><li>4 billion photos and growing </li></ul><ul><li>Demonstrate http://www.flickr.com/ </li></ul><ul><li>Advanced search + &quot;For a Location&quot; </li></ul><ul><li>Or http://www.flickr.com/map </li></ul>
    13. 13. Social bookmarking: Delicious <ul><li>This weirdly-named site ( http://delicious.com / ) allows you (after you register) to store all your bookmarks in one location on the web </li></ul><ul><li>Better still, you also have access to anyone ’s bookmarks, a great research tool </li></ul><ul><li>Ideal if you are planning and co-ordinating a project that involves people in different locations </li></ul><ul><li>Quinn bookmarks at http://delicious.com/sraquinn/ </li></ul>
    14. 14. Skype <ul><li>Enables free calls around the world to other skype users … </li></ul><ul><li>Download software from web at skype.com </li></ul><ul><li>Choose a name for your skype account </li></ul><ul><li>Put money into an online account via credit card to phone landlines and mobiles … </li></ul><ul><li>Demonstrate Skype and CallRecorder </li></ul>
    15. 15. Facebook <ul><li>By March 2010 most visited site on web </li></ul><ul><li>> 8 million Australians on Facebook </li></ul><ul><li>6 million “active” users (Oct 2009) </li></ul><ul><ul><li>Active = use at least once a month </li></ul></ul><ul><li>But half of the 6 million use Facebook daily (average 22 minutes) </li></ul><ul><li>Demonstrate Facebook </li></ul>
    16. 16. LinkedIn <ul><li>Network tool for professionals </li></ul><ul><li>60+ million users worldwide </li></ul><ul><ul><li>Median age 41 </li></ul></ul><ul><ul><li>Median income $US 100,000 </li></ul></ul><ul><li>>1 million users in Australia </li></ul><ul><li>Find people, companies, jobs </li></ul><ul><li>Demonstrate LinkedIn </li></ul>
    17. 17. Focus on micro-blogging <ul><li>Twitter </li></ul><ul><li>Zousa </li></ul><ul><li>Tumblr </li></ul><ul><li>Utterli </li></ul><ul><li>Plurk </li></ul><ul><li>Yammer </li></ul>
    18. 18. <ul><li>Excellent resource at http://help.twitter.com/ </li></ul><ul><li>Short (140 characters) postings </li></ul><ul><ul><li>Status </li></ul></ul><ul><ul><li>Share links </li></ul></ul><ul><ul><li>Interact with the audience </li></ul></ul><ul><ul><li>Most people update from their computer via web browser (65%). Others use mobile phone … </li></ul></ul>
    19. 19. Videos about Twitter <ul><li>http://www.youtube.com/watch?v=PN2HAroA12w </li></ul><ul><li>T w itter in plain English, also by the talented Lee LeFever: </li></ul><ul><li>http://www.commoncraft.com/twitter </li></ul>
    20. 20. The Twitter home page
    21. 21. Twitter in Australia <ul><li>May 2009 : 780,000 people on Twitter in Australia </li></ul><ul><ul><li>Spend 10 minutes per month </li></ul></ul><ul><ul><li>3.6 times a month </li></ul></ul><ul><li>K ey demographic : 36% of Twitter users aged 35-49 </li></ul><ul><li>August 2009 : 1.5 million on Twitter in Australia </li></ul><ul><ul><li>Still 10 minutes per month </li></ul></ul><ul><ul><li>4 visits a month </li></ul></ul><ul><li>57% of users are 35+ </li></ul><ul><ul><li>Source: Ben Shepherd , former d igital d irector for Maxus in Australia , using Nielsen’s Netview </li></ul></ul>
    22. 22. Search tool for tweets <ul><li>http://search.twitter.com/ </li></ul><ul><li>Show advanced search </li></ul>
    23. 23. Using Twitter <ul><li>Demonstrate TweetDeck </li></ul><ul><li>Other Twitter-connected sites </li></ul><ul><li>Tweetscan www.tweetscan.com </li></ul><ul><li>Tweetgrid http://www.tweetgrid.com/ </li></ul><ul><li>Tweepsearch http://tweepsearch.com/ </li></ul><ul><li>Twittervision http://twittervision.com/ </li></ul><ul><li>Hunt celebrities http://www.celebritytweet.com/ </li></ul>
    24. 24. Iconic photo via Twitter First image of jet in Hudson River came from camera on mobile phone Image sent via Twitter (Twitpic)
    25. 25. Twitter tools: @ and D <ul><li>Want a public conversation? @ </li></ul><ul><li>Want a private conversation? D </li></ul>
    26. 26. The power of retweet (RT) <ul><li>Spread the word (like forwarding an email) </li></ul><ul><li>Encourages others to share </li></ul><ul><li>Many more eyes if a tweet goes viral </li></ul>
    27. 27. Example of viral story, Sep 30
    28. 28. Hashtags (#) <ul><li>Coordinates a topic (eg #ONA). The Online News Association used this tag at its annual conference last December to link all tweets </li></ul><ul><li>Other examples: #mumbai, #iran </li></ul><ul><li>Find hashtags via http://hashtags.org/ </li></ul><ul><li>Check out http://wefollow.com/ </li></ul>
    29. 29. HOW SCHIBSTED USES SOCIAL MEDIA <ul><li>Case study from Norway </li></ul>
    30. 30. Norway’s equivalent of The Age Aftenposten (though a tabloid) is a serious daily like The Age
    31. 31. Newsdesk at Aftenposten
    32. 32. News displays outside the office
    33. 33. VG , Norway’s most popular online site VG is Schibsted’s evening daily paper in Oslo 77% of Norwegians read VG.no online each month This would be equal to an audience of 14 million adults in Australia 86% of traffic goes through the home page
    34. 34. 3 people edit the home page
    35. 35. One person monitors social media All 40 VG reporters have Twitter and Facebook accounts linked to byline Editor-in-chief Espen Egil Hansen expects reporters to spent 20% of time each week with social media
    36. 36. Exercise <ul><li>Find a partner </li></ul><ul><li>Choose one of the tools discussed today … </li></ul><ul><li>What ideas could you take back to work? </li></ul><ul><li>One member of each pair will talk about your ideas to the whole group (if time allows) </li></ul>
    37. 37. Thank you for your time <ul><li>Stephen Quinn </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Blog: http://squinn.org </li></ul><ul><li>Mobile: +61-439-321-888 </li></ul>
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