Pdi day01

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Pdi day01

  1. 1. I FOUND MY MOJO* Professor Stephen Quinn The University of Nottingham Ningbo, China* Mojo = mobile journalism Apologies to movie Austin Powers:The Spy Who Shagged Me
  2. 2. About Stephen Quinn•  1975-95: reporter, producer and editor in 5 countries •  1996-now: university journalism professor •  published 16 books and 3 teaching manuals –  Another book due out this year –  Since 2000: >170 presentations in 33 countries –  Trained journalists in 11 countries •  former consultant with WAN/Ifra, Newsplex and Innovation International •  Online News Association’s international committee •  Return to journalism in November
  3. 3. 8,000 word mojo report •  2008 report for IFRA and World Association of Newspapers •  Title: From backpack to pocket journalism
  4. 4. My latest book•  Mojo: Mobile Journalism in the Asian Region (Konrad Adenauer Foundation: Singapore) •  First edition December 2009 •  Second edition January 2011 •  Third edition November 2011 •  Available as a free pdf download
  5. 5. Remember the Linotype?
  6. 6. What is the termite holding? From an electron microscope
  7. 7. Reuters a pioneer
  8. 8. Reuters’ mojo kit 2007
  9. 9. Massive changesince 2007•  Moore’s Law and Hwang’s Law •  Show BBC mojo examples, Sep 2007 –  Introduce Robert Hall •  Compare 2007 with now … and imagine what could happen in next few years, based on Hwang’s Law
  10. 10. Remember Hwang’s Law The computer in your mobile phone today is a million times cheaper and a 1,000 times more powerful than the one built at Massachusets Institute of Technology (MIT) in 1965. It is also about a 100,000 times smaller. What used to fit in a building now fits in your pocket. “What fits in your pocket now will fit inside a blood cell in 25 years.” US futurist Ray Kurzweil
  11. 11. Some theory and history•  My PhD: Relationship between innovation, journalists and tools they use (technology) •  2 key adoption factors: speed & ease-of-use •  Deadlines: journalists appreciate tools that accelerate ways to get the story •  Tools need to be easy to use so they do not get in way of telling the story (journalists still see themselves as storytellers) •  Early mojos: New York 1999 (top); Hanover 2000
  12. 12. Why is mojo important?•  Mojo delivers multi-media forms of breaking news almost live (delay of few seconds) … •  From the field to the TV newsroom or web sites •  Multi-media builds audiences online •  Bigger audiences mean higher advertising revenues … •  85% online news sites use video (33% rise since 2010) •  Source: DS Simon web influencers’ survey, May 2011
  13. 13. Quinn is a mojo …•  September 2008: I got the only individual interview with player •  Minders thought I was just chatting … •  I streamed live video to newspaper web site seconds later •  It was an exclusive
  14. 14. Welcome to the MOJO R/EVOLUTION
  15. 15. Getting visuals for television …Big outside broadcast vans VJs with hand-held cameras Moblogs (reporters send still photos via MMS)
  16. 16. Outside broadcast vans •  Expensive to operate •  Require a crew •  Limited number
  17. 17. VJ=video journalist Mojo=mobile journo Backpack reporting kit Mobile phone reporting kit
  18. 18. Iran June 2009: major turning pointMobile+Facebook “Hamed” is an Iranianrefugee living in theNetherlands. From therehe put video of the deathof 27-year-old Nada Khanon Facebook. “I am no hero,” Hamed This video won a Polk journalism award said. “The real hero is myfriend* who risked his life * A Facebook friend, that is. “Hamed”taking the video.” never met the person who shot the film except on the social networking site.
  19. 19. Warning: Images of violent death Video of death of Nada Khan
  20. 20. We are all online journalists now•  Anyone in room NOT have a mobile phone? •  With mobile phones anyone can get video, stills and audio of breaking news online almost live … •  How many mobile phones on the planet?
  21. 21. TWO WAYS TO GET MOJOFREE AND PAY. FREE FIRST
  22. 22. Summary: free versus pay•  FREE (“basic”) •  PAY (“full”) •  Mojo via Qik, etc •  Mojo with 1st Video •  Free software •  Pay for apps ($4-60) •  Can use wi-fi or 3G •  Can use wi-fi or 3G •  Works on most phones •  Only on iPhone •  Video goes to web so •  Video sent to dedicated anyone can watch server so exclusive •  Easy to use/minimal •  Day of training needed training needed to learn software
  23. 23. But always remember•  Tools like those mentioned today put powerful newsgathering equipment in your pocket or handbag … •  but pointless unless a good brain is using the technologies. •  These tools give journalists new ways to connect with their publics … and publics new ways to connect with journalists
  24. 24. All software I mention in this firstsection is a four-letter wordstarting with “f” FREE
  25. 25. How to get started •  Register (mobile USA •  http://qik.com/ number, user name •  http://www.livestream.com/ and password) http://www.shozu.com/ •  Download software CANADA •  http://www.kyte.com/ •  Allocate buttons •  Start reporting … SWEDEN •  http://bambuser.com/ ISRAEL •  http://flixwagon.com/
  26. 26. Go to Qik.com web site
  27. 27. Check if phone is supported
  28. 28. Find list of supported phones
  29. 29. Go to Qik.com web site
  30. 30. Register online (password!)
  31. 31. An example from Africa
  32. 32. DEMONSTRATE “BASIC” MOJOhttp://qik.com/mojo1
  33. 33. WARNING, WARNING !!•  Streaming video involves lots of data and you will be charged for those data •  Option: Use free wi-fi •  Where to find wi-fi?
  34. 34. NOW THE PAY METHODThis approach better for newsrooms becausestories sent to dedicated server … means youcan have exclusives …
  35. 35. 1st video by Vericorder Vericorder a Canadian company that creates sophisticated software for iPhones (soon Android) Create radio reports or podcasts; slideshows or video news stories on iPhones, with multi-track sound editing. 1st video app launched at NAB in Las Vegas April 2010, and updated since then …
  36. 36. Vericorder softwareThree options in one app: 1.  Radio reporting 2.  Slideshows 3.  Video/TV reporting
  37. 37. Students at University of Missouri Erica Zucco and Brian Pellot, April 2010
  38. 38. Erica and Brian in Vancouver
  39. 39. 2010 Winter Olympics •  Brian Pellot reports with a slideshow from Whistler Mountain, a two-hour drive from the newsroom in Vancouver, February 2010
  40. 40. Practical mojo research, March-April 2010•  Covered city-wide elections for radio •  Filed from field •  Observed and trained new users •  Determined mojo’s value for newsroom
  41. 41. Quality critique: Audio Sara Wittmeyer, news director at KBIA, Columbia –  Listened to audio in newsroom –  Impressed with level of audio quality
  42. 42. Quantitative research •  Time •  Cost
  43. 43. Production time: Slideshow
  44. 44. Cost comparison: Slideshow NB: Prices in $US
  45. 45. How slideshow was made•  Ashley and Nick’s video about making slideshow at 2010 Winter Olympics, Vancouver:
  46. 46. Vericorder softwareThree options in one app: 1.  Radio reporting 2.  Slideshows 3.  Video/TV reporting
  47. 47. iPhone video quality varies•  iPhone 3GS = SD (standard definition) quality •  iPhone 4 = HD2 (high definition) quality
  48. 48. Now high definition (HD) video•  Meet Ivo Burum, one of my PhD students. He trained indigenous mojos in Australia’s Northern Territory •  They created mojo packages and put them on YouTube in HD
  49. 49. Tools of the trade video
  50. 50. MOJO course UNNC June 2011
  51. 51. Vericorder’s advantages•  Editing platform •  Ease of use •  Exclusive content
  52. 52. Hardware: OWLE Bubo The OWLE Bubo means steady video & sharper pictures
  53. 53. Feature movie filmed with iPhone Link to video
  54. 54. Lens improves image quality
  55. 55. Now high definition (HD2) video •  Meet Ivo Burum, one of my PhD students. He trained indigenous mojos in Australia’s Northern Territory •  They create packages and put them on YouTube in HD •  Also trained at schools and my university
  56. 56. iPhone video quality varies•  iPhone 3GS = SD (standard definition) quality •  iPhone 4 = HD2 (high definition) quality
  57. 57. Good versus bad of iPhoneGOOD BAD •  Compact/discreet •  Battery life •  Convenient •  Data charges •  Connected always •  Easy to use
  58. 58. Battery options: Digipower
  59. 59. Spare battery: Mophie Juice
  60. 60. Holding your iPhone Gorillapod HandGrip
  61. 61. WARNING STILL NEEDED•  Streaming video involves lots of data and you will be charged for those data •  Option: Use free wi-fi •  Where to find wi-fi?
  62. 62. Finding/getting wi-fiPersonal wi-fi router Apple AirPort Extreme
  63. 63. Huawei mi-fi device •  Huawei E5830 mi-fi •  Weights 90gm. Add 3G enabled SIM card and you have a roving wi-fi spot •  2Gb of data a month costs about $US 12* •  Device costs about $US 80
  64. 64. Latest development•  iPhone for newsgathering in the field •  iPad 2 for editing
  65. 65. Prices in $US What mojo costs …•  Phone: $600* * iPhone 4 but iTouch or iPhone 3GS cheaper •  OWLE Bubo: $160 •  Microphone: $20 •  Software: $10 (1st Video; 1st Video Net = $60) •  SIM card: $2 •  Mi-fi device: $80 •  Data charges = free is using wifi •  Battery charger: $100 Total: under $1,000
  66. 66. To learn more•  Mojo tools guide: http://www.rjionline.org/fellows-program/ sullivan/stories/mobile-tools/index.php •  Vericorder site for training videos: http://vericorder.com/training-videos •  Quinn’s book (free pdf online from November) •  Quinn’s mojo blog: http://Globalmojo.org
  67. 67. Thank you for your time•  Questions ?

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