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New tools twitter
New tools twitter
New tools twitter
New tools twitter
New tools twitter
New tools twitter
New tools twitter
New tools twitter
New tools twitter
New tools twitter
New tools twitter
New tools twitter
New tools twitter
New tools twitter
New tools twitter
New tools twitter
New tools twitter
New tools twitter
New tools twitter
New tools twitter
New tools twitter
New tools twitter
New tools twitter
New tools twitter
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New tools twitter

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  • Welcome. Thank you Preparation: check AUDIO and show video to start after introductions
  • Now that I have your attention … 20 years with some of the world’s best media companies, including newspapers in Australia and Thailand, the Press Association in Fleet Street, BBC-TV, Television New Zealand, Independent Television News in London, The Guardian, and the Middle East Broadcasting Center in the UAE. Convergent Journalism: An Introduction published in Chinese in 2009
  • A contribution to a blog is called a post UGC and AGC ugly terms: prefer community journalism
  • Twitter best know. Max 140 characters. c.f. sms with maximum 160 characters
  • For direct messages, the person must be following you for them to receive the tweet! D space then msg. If they are not following you, use @
  • Thank you Helene for helping me find these.
  • Dangers of failing to check!
  • WeFollow lists the biggest Twitter numbers for a range of subjects. Show site …
  • Again, thanks Helene
  • How to find key people
  • Transcript

    • 1. MICROBLOGS FOR REPORTING Stephen Quinn digital development editor Email : stephen.quinn@scmp.com Mobile : +852-9619-1922
    • 2. About Stephen Quinn <ul><li>1975-95 : reporter, producer and editor in 5 countries </li></ul><ul><li>1996-2011 : university journalism professor </li></ul><ul><li>published 16 books and 3 teaching manuals </li></ul><ul><ul><li>Another book due out this year </li></ul></ul><ul><ul><li>Since 2000: > 160 presentations in 32 countries </li></ul></ul><ul><ul><li>Trained journalists in 10 countries </li></ul></ul><ul><li>consultant with WAN/Ifra, Newsplex and Innovation International </li></ul><ul><li>Online News Association’s international committee </li></ul>
    • 3. Some personal thoughts <ul><li>This tool helps you to do better journalism … but it is only a tool </li></ul><ul><li>… and it should not replace traditional reporting (aka shoe leather reporting) </li></ul>
    • 4. Some concepts <ul><li>Social media : YouTube, Flickr, blogs </li></ul><ul><li>Social networking : Facebook, LinkedIn </li></ul><ul><li>“ Blogosphere ”: all of the stuff associated with blogs, podcasts, video-blogs, moblogs </li></ul><ul><li>“ Twittersphere ”: all of the stuff associated with Twitter </li></ul><ul><ul><li>A contribution to Twitter is a tweet </li></ul></ul><ul><li>Collectively called “ Web 2.0 ” </li></ul><ul><li>Define UGC/AGC versus CJ </li></ul>
    • 5. MICROBLOGS FOR REPORTING <ul><li>Twitter is best-known example </li></ul>
    • 6. Range of micro-blogs <ul><li>Zousa </li></ul><ul><li>Tumblr </li></ul><ul><li>Plurk </li></ul><ul><li>Utterli </li></ul><ul><li>Yammer </li></ul><ul><li>Twitter </li></ul><ul><li>Weibo </li></ul>
    • 7. Focus on <ul><li>Excellent resource: http://help.twitter.com/ </li></ul><ul><li>Getting started: http://support.twitter.com/ </li></ul>
    • 8. Why Twitter? It’s big …
    • 9. Twitter is like breaking news <ul><li>LOS ANGELES, June 25 AAP/AP - Pop icon Michael Jackson has died, the LA coroner said on Thursday. </li></ul><ul><li>( 99 characters ) </li></ul>
    • 10. Twitter basics: @ and D <ul><li>Want a public conversation? @username </li></ul><ul><li>Want a private conversation? D username </li></ul>
    • 11. Claim your Twitter name <ul><li>Anecdote: MERALCO in Philippines </li></ul><ul><li>Someone took twitter name and tweeted brownout schedules; people panicked </li></ul><ul><li>Make sure you claim your Twitter name before someone else does … </li></ul>
    • 12. Journalism uses for Twitter <ul><li>Reporter </li></ul><ul><ul><li>Find people to interview </li></ul></ul><ul><ul><li>Generate story ideas </li></ul></ul><ul><ul><li>Solicit information </li></ul></ul><ul><ul><li>Find photographs/video </li></ul></ul><ul><ul><li>Messages: Faster than email </li></ul></ul><ul><li>Marketing newspaper’s web site </li></ul><ul><ul><li>Send tweet of major news story </li></ul></ul><ul><ul><li>Link to story’s URL </li></ul></ul>
    • 13. Finding people <ul><li>Are you running the HK marathon next February (and didn’t miss the deadline like I did...) and have a story to tell? Contact me. Pls RT </li></ul><ul><li>Show examples from LinkedIn </li></ul>
    • 14. The power of retweet (RT) <ul><li>Spreads the word (like forwarding an email) </li></ul><ul><li>Encourages others to share </li></ul><ul><li>Many more eyes if a tweet goes viral </li></ul>
    • 15. Twitter search tools <ul><li>http://twitter.com/#!/search-home/ </li></ul><ul><li>Use operators for advanced search </li></ul><ul><li>Note trending topics </li></ul>
    • 16. Find tweets/information <ul><li>Snapbird: http://snapbird.org/ </li></ul><ul><li>Topsy: http://topsy.com/advanced-search/ </li></ul>
    • 17. Finding photographs <ul><li>RightNow: http://www.rightnow.io/ </li></ul><ul><li>Twipho: http://twipho.net/ </li></ul>
    • 18. Lesson from Mumbai shootings <ul><li>First-hand accounts before traditional media </li></ul><ul><li>But rumours interspersed with fact </li></ul><ul><li>Do not tweet live a rumour! Confirm first </li></ul><ul><li>Backlash from traditional media </li></ul>
    • 19. Hash tags (#) <ul><li>Coordinates a topic (eg #news2011) </li></ul><ul><li>Useful for monitoring developing stories and events (eg #tahrir, #egypt) </li></ul><ul><li>Find major hashtags: http://hashtags.org/ </li></ul>
    • 20. Trends on Twitter <ul><li>Trendistic: http://trendistic.indextank.com/ </li></ul><ul><li>Stats on username: http://tweetstats.com/ </li></ul>
    • 21. Useful Twitter-ised sites <ul><li>Twitterfall http://twitterfall.com/ </li></ul><ul><li>Tweetgrid http://www.tweetgrid.com/ </li></ul>
    • 22. Recommended approach <ul><li>Join Twitter </li></ul><ul><li>Follow key people, based on your round/beat </li></ul><ul><li>Monitor Twitter for ideas </li></ul><ul><li>WeFollow lists people and organisations with most followers http://wefollow.com/ </li></ul><ul><li>Ask colleagues for advice </li></ul><ul><li>Use TweetDeck </li></ul>
    • 23. Demonstrate TweetDeck <ul><li>Free </li></ul><ul><li>Cross platform </li></ul><ul><li>Download to your PC </li></ul><ul><li>Available at http://www.tweetdeck.com / </li></ul><ul><li>Allows you to update FB etc at same time </li></ul><ul><li>iPhone version available </li></ul>
    • 24. Thank you for your time <ul><li>Please send course ideas to </li></ul><ul><li>Stephen Quinn </li></ul><ul><li>digital development editor </li></ul><ul><li>Email : stephen.quinn@scmp.com </li></ul><ul><li>Mobile : +852-9619-1922 </li></ul>

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