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  • Welcome. Thank you Preparation: check AUDIO and show video to start after introductions
  • Now that I have your attention … 20 years with some of the world’s best media companies, including newspapers in Australia and Thailand, the Press Association in Fleet Street, BBC-TV, Television New Zealand, Independent Television News in London, The Guardian, and the Middle East Broadcasting Center in the UAE. Convergent Journalism: An Introduction published in Chinese in 2009
  • A contribution to a blog is called a post UGC and AGC ugly terms: prefer community journalism
  • Twitter best know. Max 140 characters. c.f. sms with maximum 160 characters
  • For direct messages, the person must be following you for them to receive the tweet! D space then msg. If they are not following you, use @
  • Thank you Helene for helping me find these.
  • Dangers of failing to check!
  • WeFollow lists the biggest Twitter numbers for a range of subjects. Show site …
  • Again, thanks Helene
  • How to find key people

New tools twitter New tools twitter Presentation Transcript

  • MICROBLOGS FOR REPORTING Stephen Quinn digital development editor Email : stephen.quinn@scmp.com Mobile : +852-9619-1922
  • About Stephen Quinn
    • 1975-95 : reporter, producer and editor in 5 countries
    • 1996-2011 : university journalism professor
    • published 16 books and 3 teaching manuals
      • Another book due out this year
      • Since 2000: > 160 presentations in 32 countries
      • Trained journalists in 10 countries
    • consultant with WAN/Ifra, Newsplex and Innovation International
    • Online News Association’s international committee
  • Some personal thoughts
    • This tool helps you to do better journalism … but it is only a tool
    • … and it should not replace traditional reporting (aka shoe leather reporting)
  • Some concepts
    • Social media : YouTube, Flickr, blogs
    • Social networking : Facebook, LinkedIn
    • “ Blogosphere ”: all of the stuff associated with blogs, podcasts, video-blogs, moblogs
    • “ Twittersphere ”: all of the stuff associated with Twitter
      • A contribution to Twitter is a tweet
    • Collectively called “ Web 2.0 ”
    • Define UGC/AGC versus CJ
  • MICROBLOGS FOR REPORTING
    • Twitter is best-known example
  • Range of micro-blogs
    • Zousa
    • Tumblr
    • Plurk
    • Utterli
    • Yammer
    • Twitter
    • Weibo
  • Focus on
    • Excellent resource: http://help.twitter.com/
    • Getting started: http://support.twitter.com/
  • Why Twitter? It’s big …
  • Twitter is like breaking news
    • LOS ANGELES, June 25 AAP/AP - Pop icon Michael Jackson has died, the LA coroner said on Thursday.
    • ( 99 characters )
  • Twitter basics: @ and D
    • Want a public conversation? @username
    • Want a private conversation? D username
  • Claim your Twitter name
    • Anecdote: MERALCO in Philippines
    • Someone took twitter name and tweeted brownout schedules; people panicked
    • Make sure you claim your Twitter name before someone else does …
  • Journalism uses for Twitter
    • Reporter
      • Find people to interview
      • Generate story ideas
      • Solicit information
      • Find photographs/video
      • Messages: Faster than email
    • Marketing newspaper’s web site
      • Send tweet of major news story
      • Link to story’s URL
  • Finding people
    • Are you running the HK marathon next February (and didn’t miss the deadline like I did...) and have a story to tell? Contact me. Pls RT
    • Show examples from LinkedIn
  • The power of retweet (RT)
    • Spreads the word (like forwarding an email)
    • Encourages others to share
    • Many more eyes if a tweet goes viral
  • Twitter search tools
    • http://twitter.com/#!/search-home/
    • Use operators for advanced search
    • Note trending topics
  • Find tweets/information
    • Snapbird: http://snapbird.org/
    • Topsy: http://topsy.com/advanced-search/
  • Finding photographs
    • RightNow: http://www.rightnow.io/
    • Twipho: http://twipho.net/
  • Lesson from Mumbai shootings
    • First-hand accounts before traditional media
    • But rumours interspersed with fact
    • Do not tweet live a rumour! Confirm first
    • Backlash from traditional media
  • Hash tags (#)
    • Coordinates a topic (eg #news2011)
    • Useful for monitoring developing stories and events (eg #tahrir, #egypt)
    • Find major hashtags: http://hashtags.org/
  • Trends on Twitter
    • Trendistic: http://trendistic.indextank.com/
    • Stats on username: http://tweetstats.com/
  • Useful Twitter-ised sites
    • Twitterfall http://twitterfall.com/
    • Tweetgrid http://www.tweetgrid.com/
  • Recommended approach
    • Join Twitter
    • Follow key people, based on your round/beat
    • Monitor Twitter for ideas
    • WeFollow lists people and organisations with most followers http://wefollow.com/
    • Ask colleagues for advice
    • Use TweetDeck
  • Demonstrate TweetDeck
    • Free
    • Cross platform
    • Download to your PC
    • Available at http://www.tweetdeck.com /
    • Allows you to update FB etc at same time
    • iPhone version available
  • Thank you for your time
    • Please send course ideas to
    • Stephen Quinn
    • digital development editor
    • Email : stephen.quinn@scmp.com
    • Mobile : +852-9619-1922