Stephen Randall BOLO 2011
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Stephen Randall BOLO 2011

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Stephen Randall BOLO 2011 Stephen Randall BOLO 2011 Presentation Transcript

  • ENGAGING WITH MOBILE CONSUMERS IN A MULTI-SCREEN WORLD CEO: Stephen Randall MOBILE: +1 781 888 1417 EMAIL: srandall@locamoda.com TWITTER: stephenrandallCopyright © 2011 LocaModa Inc.
  • QUICK INTRO TO LOCAMODA LocaModa is a place-based social media company, focused on helping locations engage customers and brands engage audiences. ! •  We enable and deliver localized media and services to locations, distributed via place-based networks and social networks " •  We reach over 100,000,000 people every month in over 15,000 high-traffic locations (for example in cafes, supermarkets, bars, quick-serve restaurants, colleges, stadiums and on jumbotrons in Times Square and Las Vegas). !Copyright © 2011 LocaModa Inc.
  • SOME OF THE BRANDS & AGENCIES WE’VE HELPEDCopyright © 2011 LocaModa Inc.
  • TIMES SQUARE NEW YEAR’S EVE 2010 (CIROC VODKA)Copyright © 2011 LocaModa Inc.
  • BLACK EYED PEAS, CENTRAL PARK, NYC, SEPT 2011Copyright © 2011 LocaModa Inc.
  • SOUTH PARK NEW SEASON – TIMES SQ OCT 2011Copyright © 2011 LocaModa Inc.
  • ESPN UK AUG 2010Copyright © 2011 LocaModa Inc.
  • TREAD CAREFULLY!Copyright © 2011 LocaModa Inc.
  • MOBILE IS OFTEN LIPSTICK ON A PIGCopyright © 2011 LocaModa Inc.
  • CROSS CHANNEL ENGAGEMENT CANNOT BE A BOLT-ON AFTERTHOUGHT A MOBILE MARKETING SHORT CODE IS NOT ENOUGH… AND NEITHER IS A QR CODE… OR A BLUETOOTH APP… OR AN IPAD APPLICATION… OR A FACBOOK FAN PAGE… OR THE OCCASIONAL TWEET…Copyright © 2011 LocaModa Inc.
  • IT’S NOT ABOUT MOBILE TECH, IT’S ABOUT MOBILEBEHAVIOR INSIDE THE “NEW MEDIA TRIAD” OUT-OF-HOME SCREENS AUDIENCE WEB MOBILE SCREENS SCREENSCopyright © 2011 LocaModa Inc.
  • TODAY DISCOVERY IS INTENT OR CONTEXT PUBLIC SCREENS: DISCOVERY VIA CONTEXT Bar, Café, Retail Networks Public Spaces Events Restaurant Networks1 way Brands and Advertisers2 way On-line Audience PRIVATE SCREENS: DISCOVERY VIA INTENTCopyright © 2011 LocaModa Inc.
  • MOBILE BRIDGES INTENT AND CONTEXT PUBLIC SCREENS: DISCOVERY VIA CONTEXT Bar, Café, Retail Networks Public Spaces Events Restaurant Networks1 way Brands and Mobile Advertisers Audience PRIVATE MOBILE 2 way SCREENS: DISCOVERY VIA INTENT & CONTEXT2 way On-line Audience 2 way PRIVATE SCREENS: DISCOVERY VIA INTENTCopyright © 2011 LocaModa Inc.
  • CONTEXT & UX MAPS TO CHANNELS Average Number of DOOH Audience Interactions! INTERACTIVE"2 Engagement! Path! ACTIVE! BARS, EVENTS, STADIUMS!! CAFES, RESTAURANTS, HEALTH CARE, CINEMAS, FITNESS, EDUCATION,1! PASSIVE! AMUSEMENT PARKS, CASINOS, WAITING ROOMS !! SUPERMARKETS, PHARMACIES, MALLS, RETAIL STORES, SALONS, WAREHOUSES!! OUTDOOR, TRANSPORTION, CORPORATE, GAS STATIONS, CONVENIENCE STORES! Minimum DOOH Time To Engage (Seconds)!0 15  ! 30 60 !Copyright © 2011 LocaModa Inc.
  • THE 3 Fs OF CROSS CHANNEL ENGAGEMENT FUN" T" SPECIAL CRO SS- MEN CHA GAGE OFFER! NNE N CROSS-CHANNEL ENGAGEMENT" LE LE NGA A NNE GEM -CH ENT" CR OSS FAME" FORTUNE" SPECIAL OFFER!Copyright © 2011 LocaModa Inc.
  • SCREENS CAN AND SHOULD REACH MILES (NOT FEET) EG: COMMUNITY BOARD – SOCIAL MEDIA + FAMILIAR UX Dynamic title CTAs to promote brand and social media initiativesPhotos from Tweets from Facebook brand or Twitter account and/(Moderated/ or desired Curated) hashtags Standardized ad units work across Posts and multiple dynamic networks and CTA from channels brand Facebook page or Twitter. Mobile messages with “tear-off slip” text back Copyright © 2011 LocaModa Inc.
  • SUMMARY – IN A NUTSHELLALL SCREENS ARE (OR SOON WILL BE) CONNECTED.!Contact Stephen Randall, CEO" Cell 781 888 1417 Email: srandall@locamoda.com twitter.com/stephenrandall twitter.com/locamodaCopyright © 2011 LocaModa Inc.
  • THANK YOU FOR YOUR TIME. ANY QUESTIONS? STEPHEN RANDALL MOBILE: +1 781 888 1417Get these slides and other papers: EMAIL: srandall@locamoda.comwww.slideshare.net/srandall TWITTER: stephenrandall Copyright © 2011 LocaModa Inc.