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Increasing the Value of a Digital Out of Home Network

by EVP Mobile & Social at Monster Media on Mar 05, 2010

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Metcalfe’s law states that the value of a network is the square of its connected users (n2). DOOH networks, being typically single hub and spoke designs, fail to leverage the potential network ...

Metcalfe’s law states that the value of a network is the square of its connected users (n2). DOOH networks, being typically single hub and spoke designs, fail to leverage the potential network effect of Metcalfe’s law and are consequently failing to maximize their value to locations, advertisers or end users.

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Increasing the Value of a Digital Out of Home Network Increasing the Value of a Digital Out of Home Network Document Transcript