CEO: Stephen Randall
                                                                          MOBILE: +1 781 888 1417
   ...
LOCAMODA TURNS SCREENS THAT PEOPLE NORMALLY IGNORE INTO SCREENS THAT THEY CAN’T RESIST




                PUBLIC SPACES
 ...
ABOUT LOCAMODA
              10,000 Bars        2,000 Café & QSRs   Popular Public Spaces   Major Events




 Why broadcas...
LOCAMODA’S CROSS CHANNEL SCALE
              10,000 Bars          2,000 Café & QSRs       Popular Public Spaces          M...
CUSTOMERS!
NETWORKS




MEDIA & AD AGENCIES




BRANDS




  Copyright © 2009 LocaModa Inc.
PLATFORM
     Interaction


                                                              Web                           Ou...
COMPANY OVERVIEW!
 Founded by leading global mobile
 & Internet executives "
 • Based near MIT in Cambridge, MA, with 16 F...
LOCAMODA MADE SIMPLE…
        LOCAMODA’S PLACE-BASED SOCIAL
     MEDIA PLATFORM EXTENDS THE RANGE OF
    DIGITAL OUT-OF-HO...
BENEFIT TO DIGITAL OUT OF HOME NETWORKS...
    WE MAKE DIGITAL OUT-OF-HOME SCREENS MORE
     MARKETABLE TO ADVERTISERS BY ...
BENEFIT TO DIGITAL OUT OF HOME NETWORKS...
     WE MAKE DIGITAL OUT-OF-HOME SCREENS MORE
      MARKETABLE TO ADVERTISERS B...
BENEFIT TO ADVERTISERS...
 WE ENABLE A S*** LOAD OF SCREENS!
  OVER 12,000 DOOH VENUES, MOBILE
     PHONES, WEBSITES & SOC...
BENEFIT TO ADVERTISERS...
     WE ENABLE A S*** LOAD OF SCREENS!
      OVER 12,000 DOOH VENUES, MOBILE
         PHONES, WE...
BENEFIT TO VENUES...
      WE MAKE IT EASIER & MORE VALUABLE
        TO ATTRACT, ENGAGE & INFORM
       CUSTOMERS/AUDIENCE...
BENEFIT TO VENUES...
      WE MAKE IT EASIER & MORE VALUABLE
        TO ATTRACT, ENGAGE & INFORM
       CUSTOMERS/AUDIENCE...
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LocaModa Corporate Deck

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LocaModa Corporate Deck

  1. 1. CEO: Stephen Randall MOBILE: +1 781 888 1417 EMAIL: srandall@locamoda.com Why broadcast when you can engage? TWITTER: stephenrandall Copyright © 2009 LocaModa Inc.
  2. 2. LOCAMODA TURNS SCREENS THAT PEOPLE NORMALLY IGNORE INTO SCREENS THAT THEY CAN’T RESIST PUBLIC SPACES CAFES & RESTAURANTS CONCERTS & EVENTS WEBSITES & SOCIAL NETWORKS TV BARS Copyright © 2009 LocaModa Inc.
  3. 3. ABOUT LOCAMODA 10,000 Bars 2,000 Café & QSRs Popular Public Spaces Major Events Why broadcast when you can engage?! LocaModa turns screens that people normally ignore, into screens they canʼt resist." By connecting digital networks with social media and mobile messaging, we enable over 100,000,000 people in thousands of venues, high-traffic public spaces, at events and on websites to interact with their environments - and brands - in ways never before possible. " Our cross-channel platform combines the reach of television with the interactivity and measurability of the Web. " LocaModa is a privately held company headquartered in Cambridge, MA.! Copyright © 2009 LocaModa Inc.
  4. 4. LOCAMODA’S CROSS CHANNEL SCALE 10,000 Bars 2,000 Café & QSRs Popular Public Spaces Major Events Average traffic in Bars Average traffic in Times Sq attracts 1.5 LocaModa enabled is 200 visitors per day, Cafes and QSRs is million impressions events reach around aged 21-38. 400 visitors per day, every day. LocaModaʼs 10,000 people a day LocaModaʼs existing aged 18-38. platform runs on two of (e.g. Demi Lovato and partners serve over LocaModaʼs existing the most famous David Archuleta US 10,000 bar venues." partners serve 2,000 screens in Times Summer ʻ09 Tour). café and QSR venues." Square (Clear Channel Events also connect and Viacom). We also screens to social serve the largest digital networks on-line." screen in Las Vegas." 12,000 VENUES 100 MILLION PEOPLE 3 BILLION IMPS/MONTH Copyright © 2009 LocaModa Inc.
  5. 5. CUSTOMERS! NETWORKS MEDIA & AD AGENCIES BRANDS Copyright © 2009 LocaModa Inc.
  6. 6. PLATFORM Interaction Web Out-of-Home Broadcast Audiences Audiences Audiences Distribution Admin & Social Place-Based Broadcast Websites Moderation Networks Networks Networks Presentation Network Layer Operator & CMS Software Web Apps (HTML) Flash Apps App Model Application (mysql) Web App App Layer Frameworks Services (Rails) (Java) App Messages App Templates Messaging Services Name Feed Moderation Data Services Services Services Tracker Venues, Devices (Java) (Java) (Java) (Java) History Media Message Index SMS Data Feeds (Amazon S3) (SOLR) Gateway Users Copyright © 2009 LocaModa Inc.
  7. 7. COMPANY OVERVIEW! Founded by leading global mobile & Internet executives " • Based near MIT in Cambridge, MA, with 16 FTE currently" • Venture backed by Dace Ventures" • 14 Employees" Leadership Team! Stephen Randall – CEO ! •  Founder/EVP Symbian, President Psion Software, King Steve Steve An Founder Eden Group" Bill Nast - VP Business Development ! •  President Portola Tech, Della Famina McNamee" Steve King - VP Sales! •  Dotomi, Facebook, Monster Worldwide" Steve An – CTO ! •  Prodigy, BBN, Wellfleet/Bay Networks" Copyright © 2009 LocaModa Inc.
  8. 8. LOCAMODA MADE SIMPLE… LOCAMODA’S PLACE-BASED SOCIAL MEDIA PLATFORM EXTENDS THE RANGE OF DIGITAL OUT-OF-HOME MEDIA FROM FEET…! …TO MILES!! MILES! FEET! DIGITAL OUT-OF-HOME NETWORKED SCREEN! PEOPLE ON-LINE PEOPLE - FOLLOWERS, IN VENUES! FANS, ETC! Copyright © 2009 LocaModa Inc.
  9. 9. BENEFIT TO DIGITAL OUT OF HOME NETWORKS... WE MAKE DIGITAL OUT-OF-HOME SCREENS MORE MARKETABLE TO ADVERTISERS BY MAKING THEM MEASURABLE & INTERACTIVE & EXTENDING THEIR REACH ! MILES! FEET! DIGITAL OUT-OF-HOME NETWORKED SCREEN! PEOPLE ON-LINE PEOPLE - FOLLOWERS, IN VENUES! FANS, ETC! Copyright © 2009 LocaModa Inc.
  10. 10. BENEFIT TO DIGITAL OUT OF HOME NETWORKS... WE MAKE DIGITAL OUT-OF-HOME SCREENS MORE MARKETABLE TO ADVERTISERS BY MAKING THEM MEASURABLE & INTERACTIVE & EXTENDING THEIR REACH ! MILES! FEET! DIGITAL OUT-OF-HOME NETWORKED SCREEN! OUR CROSS CHANNEL SCALE IS MORE ATTRACTIVE TO ADVERTISERS. AND THAT TRANSLATES INTO MORE PEOPLE ON-LINE REVENUE TO OUR PARTNERS.! PEOPLE - FOLLOWERS, IN VENUES! FANS, ETC! Copyright © 2009 LocaModa Inc.
  11. 11. BENEFIT TO ADVERTISERS... WE ENABLE A S*** LOAD OF SCREENS! OVER 12,000 DOOH VENUES, MOBILE PHONES, WEBSITES & SOCIAL NETWORKS. ! MILES! FEET! DIGITAL OUT-OF-HOME NETWORKED SCREEN! PEOPLE ON-LINE PEOPLE - FOLLOWERS, IN VENUES! FANS, ETC! Copyright © 2009 LocaModa Inc.
  12. 12. BENEFIT TO ADVERTISERS... WE ENABLE A S*** LOAD OF SCREENS! OVER 12,000 DOOH VENUES, MOBILE PHONES, WEBSITES & SOCIAL NETWORKS. ! MILES! FEET! DIGITAL OUT-OF-HOME NETWORKED SCREEN! THESE SCREENS REACH A S*** LOAD OF PEOPLE!! 100 MILLION PEOPLE &! PEOPLE ON-LINE 3 BILLION IMPRESSIONS PEOPLE - FOLLOWERS, EVERY MONTH.! IN VENUES! FANS, ETC! Copyright © 2009 LocaModa Inc.
  13. 13. BENEFIT TO VENUES... WE MAKE IT EASIER & MORE VALUABLE TO ATTRACT, ENGAGE & INFORM CUSTOMERS/AUDIENCES IN VENUES! MILES! FEET! DIGITAL OUT-OF-HOME NETWORKED SCREEN! PEOPLE ON-LINE PEOPLE - FOLLOWERS, IN VENUES! FANS, ETC! Copyright © 2009 LocaModa Inc.
  14. 14. BENEFIT TO VENUES... WE MAKE IT EASIER & MORE VALUABLE TO ATTRACT, ENGAGE & INFORM CUSTOMERS/AUDIENCES IN VENUES! MILES! FEET! DIGITAL OUT-OF-HOME NETWORKED SCREEN! AND WE EXTEND VENUE MARKETING TO ON-LINE FANS & FOLLOWERS! PEOPLE ON-LINE PEOPLE - FOLLOWERS, IN VENUES! FANS, ETC! Copyright © 2009 LocaModa Inc.
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