LocaModa Corporate Deck

THE OPPORTUNITY Fragmented and/or passive networks (i.e. disconnected from the web), are unable to optimize how they attract and engage visitors or advertisers. Brands and advertisers seek more measurable and effective use of their advertising budgets. More than $220 billion1 worldwide can’t be measured or tracked. HUGE aggregated audiences. More than 36 billion2 advertising impressions are available per year in over 300,0003 venues in LocaModa’s initial U.S. target market alone. Location-based media is embryonic, but growing rapidly. Digital Out Of Home is the fastest growing advertising channel after the web4. Spending will top $10 billion by 2012, producing a CAGR of 14.5% during the 2007-2012 period5. There are more than 900,000 displays in U.S6. Copyright © 2009 LocaModa Inc.

OUT OF HOME THE DISRUPTION OF PASSIVE MEDIA Trust Placed-based Mobile Immediacy Themes driving media change Connectivity Personalization $220+ BILLION A YEAR Multi/Cross Platform/Channel WORLDWIDE, SEEKING MORE MEASURABLE MEDIA User-generated Content Source: Interactive Advertising Bureau Open Standards HOME & OFFICE Measurement Traditional Collaboration The Web Media Community PASSIVE INTERACTIVE Copyright © 2009 LocaModa Inc.

POSITION AND VALUE BRANDS WHAT WE DO FOR BRANDS & AGENCIES MEDIA & AD AGENCIES •  REACH AUDIENCE/COMMUNITY THAT IS OTHERWISE UNREACHABLE •  ENABLE & MEASURE CROSS-CHANNEL ENGAGEMENT WHAT WE DO FOR NETWORKS •  ENABLE USER ENGAGEMENT & TRACKING NETWORKS •  INCREASE AUDIENCE & REVENUE DESTINATIONS (Locations & Web) AUDIENCE/ 1100110000011110000001100000111100000111 1000001110011110000010011000001111001100 COMMUNITY 0001110100010011110000010000000011100111 Copyright © 2009 LocaModa Inc.

BUSINESS MODEL BRANDS MEDIA & AD AGENCIES MEDIA REVENUE PROFESSIONAL SERVICES ASP FEES ($20-75 per location/month) MEDIA REV SHARE (15-50%) NETWORKS NOTE: Strong gross margins (>50%) by not subsidizing location infrastructure and DESTINATIONS hardware (Internet connection, Screens & PC). (Locations & Web) AUDIENCE/ 1100110000011110000001100000111100000111 1000001110011110000010011000001111001100 COMMUNITY 0001110100010011110000010000000011100111 Copyright © 2009 LocaModa Inc.

CUSTOMERS BRANDS MEDIA & AD AGENCIES NETWORKS DESTINATIONS (Locations & Web) AUDIENCE/ 1100110000011110000001100000111100000111 1000001110011110000010011000001111001100 CONSUMERS COMMUNITY 0001110100010011110000010000000011100111 Copyright © 2009 LocaModa Inc.

WIFFITI AT EVENTS Connecting Concert Audience to Fan Sites and Social Networks Streams, txt and picture messaging at Demi Lovato/David Archuleta concert, connected to Web, June ’09 Copyright © 2009 LocaModa Inc.

LIVE POLLS & TXT STREAMING ON TV Connecting TV Audience to Facebook and DOOH Real-time polling with txt comments and Twitter streams for VH1 series, The Great Debates, July ‘09 Copyright © 2009 LocaModa Inc.

CASE STUDY – AT&T Multi-channel reach and engagement Objective: Fleishman Hillard sought to raise awareness for a range of AT&T text messaging phones. •  AT&T branded Jumbli in Facebook and 1,200 locations inc Times Sq for 4 week run. •  First time Facebook connected to DOOH NetOps. •  LocaModa brought media $ to 7 DOOH NetOps. •  Reach = >800k impressions day. •  >300k plays over 4 weeks. •  Top cities: LA 18%, Boston (17%), New York City (17%), and Chicago (10%). •  Average mobile engagement 4.15 mins and average web engagement time 76.77 mins. •  “Addicted” players had equivalent of over 2.5 days of engagement Copyright © 2009 LocaModa Inc.

CASE STUDY - BARCAST Recurring Revenue On Screen Objective: BarCast sought best solution for complete web-centric interactive network platform. •  By choosing LocaModa, BarCast improved speed of creating and deploying original interactive content, attracting new customers and advertisers (McDonald’s & The Right One). •  99.99% up-time satisfying SLA. •  Now 100 locations (Boston, Chicago, Miami), 500 in 2009. •  Valued highly at $900/location/year and 15% rev-share on network advertising. Copyright © 2009 LocaModa Inc.

CASE STUDY – UNIVERSAL MUSIC Value Add for Brand, Connect Web & OOH Objective: UMG exposing new Beck album to fans before release to drive awareness without risking pirating. •  Campaign created 5,000 “listening parties” on Touchtunes jukeboxes and social nets FaceBook, MySpace, iLike.com, Beck.com •  87% requested multiple locations; average of 4 txts per user. •  45% increase in Beck paid plays during promotion (18k total). •  43 million banner impressions and ~29k survey responses. •  Exceeded expectations with Media Value: $592,858. Copyright © 2009 LocaModa Inc.

PLATFORM Web Out-of-Home Broadcast Audiences Audiences Audiences Interaction Admin & Social Place-Based Broadcast Websites Moderation Networks Networks Networks Presentation Network Layer Operator & CMS Software Web Apps (HTML) Flash Apps App Model Application (mysql) Web App App Layer Frameworks Services (Rails) (Java) App Messages App Templates Messaging Services Name Feed Moderation Data Services Services Services Tracker Venues, Devices (Java) (Java) (Java) (Java) History Media Message Index SMS Data Feeds (Amazon S3) (SOLR) Gateway Users Copyright © 2009 LocaModa Inc.

COMPANY OVERVIEW Founded by leading mobile and Internet executives •  Based near MIT in Cambridge, MA, with 16 FTE currently •  Venture backed by Dace Ventures, Mahindra & Mahindra and Sumitomo (Presidio STX) Leadership Team Stephen Randall – CEO •  Founder/EVP Symbian, President Psion Software, Founder Eden Group Bill Nast - VP Business Development •  President Portola Tech, Della Famina McNamee Stephen Randall Bill Nast Steve King - VP Sales •  Dotomi, Facebook, Monster Worldwide Steve An – CTO •  Prodigy, BBN, Wellfleet/Bay Networks Steve King Steve An Copyright © 2009 LocaModa Inc.

SUMMARY •  Large market opportunity: 36 billion annual impressions in 300,000 social locations in US alone with $220 billion of global media spend in play •  LocaModa is platformizing a fast-growing but otherwise fragmented market. •  LocaModa already has relationships to capture over 10% of US addressable market •  LocaModa’s platform makes impressions valuable by increasing attention, engagement and measurability •  Scalable business model: recurring SaaS fees and advertising rev- share •  Proven scalability on deployed platform •  Patented IP portfolio •  Experienced team •  Contact Stephen Randall, CEO Cell 781 888 1417 Email: srandall@locamoda.com Copyright © 2009 LocaModa Inc.

FOOTNOTES (1)  Source: Interactive Advertising Bureau (2)  300,000 social locations x Average of 400 visits every day (DOOH networks typically range between 400 and 2,000 for their average daily traffic) x at least 1 impression per visit (DOOH networks typically use 3 x for impressions per visit) (3)  Sources: US Census, Nat’l Restaurant Assoc and Restaurants USA (4)  PQ Media (5)  PQ Media (6)  Forrester Research Copyright © 2009 LocaModa Inc.

LocaModa Corporate Deck

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