Locamoda Brand Activation Sept 9, 2008
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Locamoda Brand Activation Sept 9, 2008

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Presentation given by Stephen Randall at the Brand Activation Conference, Sept 9th, 2008

Presentation given by Stephen Randall at the Brand Activation Conference, Sept 9th, 2008

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Locamoda Brand Activation Sept 9, 2008 Presentation Transcript

  • 1. BRAND ACTIVATION USING DIGITAL OUT-OF-HOME MEDIA Bridgewaters, Sept 9th, NYC MAXIMIZING BRANDING & LEAD GENERATION WITH THE ELUSIVE 18-34 DEMOGRAPHIC THROUGH MUSIC & INTERACTIVITY Stephen Randall, CEO LocaModa
  • 2. LocaModa is a technology company, connecting brands, digital-out-of-home networks and venues to audiences through location-centric social messaging and interactive media
  • 3. Beyond the desk, brands and advertisers can’t reach and engage consumers in the interactive, scalable, seamless, measureable way that they do on the web.
  • 4. More than $200 Billion of traditional media budgets is in play. 300,000 “social” locations in US with approx. 2.7 Billion visits every month , are currently unable to tap into those budgets.
  • 5. THE FUTURE BELONGS TO THE CONNECTED CLASS 100 billion clicks per day 55 trillion links 1 trillion urls in 6,000 days 2.3 trillion text messages per year 2 million emails per second 1 million IM messages per second 65 billion phones calls per year Source – Kevin Kelly “The next 5,000 days”
  • 6.  
  • 7. GETTING THE ATTENTION OF THE CONNECTED CLASS VIA THE NEW MEDIA TRIAD
    • Content MUST engage and attract end-users.
    • DOOH networks need more than ads.
    • Mobile devices must be PART of integrated media solutions.
    • Networks/media without interactivity/measurement will become disenfranchised.
    • PULL not PUSH media.
    • Web is hub for ALL networks.
    OUT-OF-HOME SCREENS MOBILE SCREENS WEB SCREENS AUDIENCE
  • 8. GETTING THE ATTENTION OF THE CONNECTED CLASS VIA THE NEW MEDIA TRIAD OUT-OF-HOME SCREENS MOBILE SCREENS WEB SCREENS AUDIENCE Web-based, user generated content. Cross platform/channel technologies. Extend web to DOOH and mobile networks.
  • 9. EXAMPLE - THE SOCIAL JUKEBOX MOBILE SCREENS OUT-OF-HOME SCREENS WEB SCREENS AUDIENCE BOSTON, MA  SENDING TO 40411
    • Beck at: BOSTON BILLIARD CLUB 126 Brookline Ave, CHICKEN BONES 1260 Boylston St.
    • Reply M for More
  • 10. DIGITAL OUT-OF-HOME TAGGED/LOCALIZED USER GENERATED CONTENT & ADS Location Marketing Mobile Marketing, Blackboard, Ads TO mobile users Mobile User Generated Content Messages (txt, pix) from mobile users TO Location screen Feeds From IP sources inc. UGC content, jukes, RSS feeds etc TO Location screen
  • 11. DIGITAL OUT-OF-HOME TAGGED/LOCALIZED USER GENERATED CONTENT & ADS Location Marketing Mobile Marketing, Blackboard, Ads TO mobile users Mobile User Generated Content Messages (txt, pix) from mobile users TO Location screen Feeds From IP sources inc. UGC content, jukes, RSS feeds etc TO Location screen
  • 12. DIGITAL OUT-OF-HOME TAGGED/LOCALIZED USER GENERATED CONTENT & ADS Location Marketing Mobile Marketing, Blackboard, Ads TO mobile users Mobile User Generated Content Messages (txt, pix) from mobile users TO Location screen Feeds From IP sources inc. UGC content, jukes, RSS feeds etc TO Location screen
  • 13. DIGITAL OUT-OF-HOME TAGGED/LOCALIZED USER GENERATED CONTENT & ADS Location Marketing Mobile Marketing, Blackboard, Ads TO mobile users Mobile User Generated Content Messages (txt, pix) from mobile users TO Location screen Feeds From IP sources inc. UGC content, jukes, RSS feeds etc TO Location screen
  • 14.  
  • 15. Stephen Randall, CEO LocaModa Email: srandall@locamoda.com Twitter: Stephen_Randall