Iml09 11 Dec 09
by Stephen Randall, EVP Mobile & Social at Monster Media on Dec 17, 2009
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BIA/Kelsey’s ILM09 Conference, LA, Dec 2009. ...
BIA/Kelsey’s ILM09 Conference, LA, Dec 2009.
Presentation for Digital Out Of Home (DOOH) panel sets out how all screens are connected. The phone is a remote control and umbilical cord to the web - providing a "mobile click" to screens. Social media/user generated content is great for attracting attention and getting engagement.
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