ILM: 9
                         Interactive Local Media

                         Stephen Randall
                        ...
POORLY EXECUTED
   MISUNDERSTOOD
        GAME !

   UNDERSERVED
          CHANGER!


   FRAGMENTED
 HYPED
© 2009 Stephen R...
REMOTE CONTROL
   FOR YOUR LIFE
             GAME !


                         +
   CHANGER!




  UMBILICAL CORD
  TO THE...
PU
                         SH
© 2009 Stephen Randall        4
PU
                         LL
© 2009 Stephen Randall        5
CALL TO !
                         ACTION!




© 2009 Stephen Randall               6
ALL SCREENS ARE CONNECTED




       DIGITAL BILLBOARDS
    CAFES & RESTAURANTS
   CONCERTS & EVENTS




WEBSITES & SOCIAL...
ENGAGEMENT IS CROSS-CHANNEL!



                                             SOCIAL!
                                     ...
SCREENS REACH MILES (NOT FEET)
     LOCAL = CONNECTING TO PEOPLE IN VENUES!
       AND CONNECTING TO PEOPLE ON-LINE!

    ...
MEASURABLE LIKE THE WEB

       MOBILE CLICK!                 WEB CLICK!

                                                ...
REACH A S*** LOAD OF PEOPLE!
                         10,000 “SOCIAL VENUES” =!
                         OVER 100 MILLION ...
THANKS!
              Stephen Randall
              CEO LocaModa Inc

              stephenrandall@locamoda.com
          ...
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Iml09 11 Dec 09

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BIA/Kelsey’s ILM09 Conference, LA, Dec 2009.

Presentation for Digital Out Of Home (DOOH) panel sets out how all screens are connected. The phone is a remote control and umbilical cord to the web - providing a "mobile click" to screens. Social media/user generated content is great for attracting attention and getting engagement.

Published in: Technology, Business
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Iml09 11 Dec 09

  1. 1. ILM: 9 Interactive Local Media Stephen Randall CEO LocaModa Inc December 11th 2009 stephenrandall@locamoda.com Twitter.com/stephenrandall © 2009 Stephen Randall 1
  2. 2. POORLY EXECUTED MISUNDERSTOOD GAME ! UNDERSERVED CHANGER! FRAGMENTED HYPED © 2009 Stephen Randall 2
  3. 3. REMOTE CONTROL FOR YOUR LIFE GAME ! + CHANGER! UMBILICAL CORD TO THE WEB © 2009 Stephen Randall 3
  4. 4. PU SH © 2009 Stephen Randall 4
  5. 5. PU LL © 2009 Stephen Randall 5
  6. 6. CALL TO ! ACTION! © 2009 Stephen Randall 6
  7. 7. ALL SCREENS ARE CONNECTED DIGITAL BILLBOARDS CAFES & RESTAURANTS CONCERTS & EVENTS WEBSITES & SOCIAL NETWORKS TV BARS © 2009 Stephen Randall 7
  8. 8. ENGAGEMENT IS CROSS-CHANNEL! SOCIAL! NT! SPECIAL CRO SS- CHA EME GAG OFFER! NNE EN CROSS-CHANNEL ENGAGEMENT! LE L NGA NNE GEM CHA ENT SS- ! CRO MOBILE! LOCAL! SPECIAL OFFER! © 2009 Stephen Randall 8
  9. 9. SCREENS REACH MILES (NOT FEET) LOCAL = CONNECTING TO PEOPLE IN VENUES! AND CONNECTING TO PEOPLE ON-LINE! MILES! FEET! DIGITAL OUT-OF-HOME NETWORKED SCREEN! PEOPLE ON-LINE PEOPLE - FOLLOWERS, IN VENUES! FANS, ETC! © 2009 Stephen Randall 9
  10. 10. MEASURABLE LIKE THE WEB MOBILE CLICK! WEB CLICK! MILES! FEET! DIGITAL OUT-OF-HOME NETWORKED SCREEN! PEOPLE ON-LINE PEOPLE - FOLLOWERS, IN VENUES! FANS, ETC! © 2009 Stephen Randall 10
  11. 11. REACH A S*** LOAD OF PEOPLE! 10,000 “SOCIAL VENUES” =! OVER 100 MILLION PEOPLE &! 3 BILLION IMPRESSIONS EVERY MONTH.! MILES! FEET! DIGITAL OUT-OF-HOME NETWORKED SCREEN! PEOPLE ON-LINE PEOPLE - FOLLOWERS, IN VENUES! FANS, ETC! © 2009 Stephen Randall 11
  12. 12. THANKS! Stephen Randall CEO LocaModa Inc stephenrandall@locamoda.com Twitter.com/stephenrandall © 2009 Stephen Randall 12
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