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Iml09 11 Dec 09
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Iml09 11 Dec 09

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BIA/Kelsey’s ILM09 Conference, LA, Dec 2009. …

BIA/Kelsey’s ILM09 Conference, LA, Dec 2009.

Presentation for Digital Out Of Home (DOOH) panel sets out how all screens are connected. The phone is a remote control and umbilical cord to the web - providing a "mobile click" to screens. Social media/user generated content is great for attracting attention and getting engagement.

Published in: Technology, Business

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  • 1. ILM: 9 Interactive Local Media Stephen Randall CEO LocaModa Inc December 11th 2009 stephenrandall@locamoda.com Twitter.com/stephenrandall © 2009 Stephen Randall 1
  • 2. POORLY EXECUTED MISUNDERSTOOD GAME ! UNDERSERVED CHANGER! FRAGMENTED HYPED © 2009 Stephen Randall 2
  • 3. REMOTE CONTROL FOR YOUR LIFE GAME ! + CHANGER! UMBILICAL CORD TO THE WEB © 2009 Stephen Randall 3
  • 4. PU SH © 2009 Stephen Randall 4
  • 5. PU LL © 2009 Stephen Randall 5
  • 6. CALL TO ! ACTION! © 2009 Stephen Randall 6
  • 7. ALL SCREENS ARE CONNECTED DIGITAL BILLBOARDS CAFES & RESTAURANTS CONCERTS & EVENTS WEBSITES & SOCIAL NETWORKS TV BARS © 2009 Stephen Randall 7
  • 8. ENGAGEMENT IS CROSS-CHANNEL! SOCIAL! NT! SPECIAL CRO SS- CHA EME GAG OFFER! NNE EN CROSS-CHANNEL ENGAGEMENT! LE L NGA NNE GEM CHA ENT SS- ! CRO MOBILE! LOCAL! SPECIAL OFFER! © 2009 Stephen Randall 8
  • 9. SCREENS REACH MILES (NOT FEET) LOCAL = CONNECTING TO PEOPLE IN VENUES! AND CONNECTING TO PEOPLE ON-LINE! MILES! FEET! DIGITAL OUT-OF-HOME NETWORKED SCREEN! PEOPLE ON-LINE PEOPLE - FOLLOWERS, IN VENUES! FANS, ETC! © 2009 Stephen Randall 9
  • 10. MEASURABLE LIKE THE WEB MOBILE CLICK! WEB CLICK! MILES! FEET! DIGITAL OUT-OF-HOME NETWORKED SCREEN! PEOPLE ON-LINE PEOPLE - FOLLOWERS, IN VENUES! FANS, ETC! © 2009 Stephen Randall 10
  • 11. REACH A S*** LOAD OF PEOPLE! 10,000 “SOCIAL VENUES” =! OVER 100 MILLION PEOPLE &! 3 BILLION IMPRESSIONS EVERY MONTH.! MILES! FEET! DIGITAL OUT-OF-HOME NETWORKED SCREEN! PEOPLE ON-LINE PEOPLE - FOLLOWERS, IN VENUES! FANS, ETC! © 2009 Stephen Randall 11
  • 12. THANKS! Stephen Randall CEO LocaModa Inc stephenrandall@locamoda.com Twitter.com/stephenrandall © 2009 Stephen Randall 12