LocaModa provides the leading Digital Out of Home (DOOH) distribution platform for interactive digital media. TWITTER: StephenRandall EMAIL: srandall@locamoda.com

Undivided attention is so last year.

100 billion clicks per day 55 trillion links 1 trillion urls in 6,000 days 2.3 trillion text messages per year 2 million emails per second 1 million IM messages per second 65 billion phones calls per year Source – Kevin Kelly “The next 5,000 days”

BRANDS NEED MULTI-CHANNEL SOLUTION Mobile Outdoor Location Facebook

THE NEW MEDIA TRIAD HOW

The Connected Class

The Connected Class

TAGGED USER GENERATED CONTENT & ADS Location Marketing Mobile Marketing, Blackboard, Ads TO mobile users Mobile User Generated Content Messages (txt, pix) FROM mobile users TO location screens Feeds FROM IP sources inc. UGC content, jukes, RSS etc TO location screens

CASE STUDY – OBAMA FUNDRAISE Objective: Agency for Obama campaign sought to attract and differentiate fundraise supporters. Knickerbocker SDK designed email to supporters to embed custom Wiffiti widget in their blogs. Displayed widget on Times Square NYC screen. Emailed to 10,000 supporters. Users messages displayed on all screens – Times Sq, blogs, websites etc Created media buzz at launch (celebrities at Times Sq). Raised $400,000 donations in 1 week. Extend Reach From Web to DOOH

Objective: Agency for Obama campaign sought to attract and differentiate fundraise supporters.

Knickerbocker SDK designed email to supporters to embed custom Wiffiti widget in their blogs.

Displayed widget on Times Square NYC screen.

Emailed to 10,000 supporters.

Users messages displayed on all screens – Times Sq, blogs, websites etc

Created media buzz at launch (celebrities at Times Sq).

Raised $400,000 donations in 1 week.

CASE STUDY – FACEBOOK + DOOH Objective: Fleishman Hillard sought to raise awareness for a range of AT&T text messaging phones. AT&T branded Jumbli in Facebook and 1,200 locations inc Times Sq for 4 week run. First time Facebook connected to DOOH NetOps. LocaModa brought media $ to 7 DOOH NetOps. Reach = >800k impressions day. >300k plays over 4 weeks. Top cities: LA 18%, Boston (17%), New York City (17%), and Chicago (10%). Average mobile engagement 4.15 mins and average web engagement time 76.77 mins. “ Addicted” players had equivalent of over 2.5 days of engagement Multi-channel reach and engagement

Objective: Fleishman Hillard sought to raise awareness for a range of AT&T text messaging phones.

AT&T branded Jumbli in Facebook and 1,200 locations inc Times Sq for 4 week run.

First time Facebook connected to DOOH NetOps.

LocaModa brought media $ to 7 DOOH NetOps.

Reach = >800k impressions day.

>300k plays over 4 weeks.

Top cities: LA 18%, Boston (17%), New York City (17%), and Chicago (10%).

Average mobile engagement 4.15 mins and average web engagement time 76.77 mins.

“ Addicted” players had equivalent of over 2.5 days of engagement

THE USERS!

1. Easy to participate - anyone, anywhere, anyway TIPS ON LEVERAGING USER GENERATED CONTENT FOR DOOH NETWORKS 2. Real-time, relevant, localized, contextual 3. Cross channel - leverage network effect 4. Loose grip on content - foster trust Compelling and/or rewarding call-to-action 6. Integrate mobile - it’s not a bolt-on 7. Iterative design (think platform/re-use) not one-off

Compelling and/or rewarding call-to-action