Digital Signage Expo - Social Networking and User-Generated Content: Expanding the Mobile Digital Signage Footprint and Giving Users the Platform
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Digital Signage Expo - Social Networking and User-Generated Content: Expanding the Mobile Digital Signage Footprint and Giving Users the Platform

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Connecting social networks and mobile phones to make digital-out-of-home networks more engaging

Connecting social networks and mobile phones to make digital-out-of-home networks more engaging

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Digital Signage Expo - Social Networking and User-Generated Content: Expanding the Mobile Digital Signage Footprint and Giving Users the Platform Digital Signage Expo - Social Networking and User-Generated Content: Expanding the Mobile Digital Signage Footprint and Giving Users the Platform Presentation Transcript

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  • LocaModa provides the leading Digital Out of Home (DOOH) distribution platform for interactive digital media. TWITTER: StephenRandall EMAIL: srandall@locamoda.com
  • Undivided attention is so last year.
  • 100 billion clicks per day 55 trillion links 1 trillion urls in 6,000 days 2.3 trillion text messages per year 2 million emails per second 1 million IM messages per second 65 billion phones calls per year Source – Kevin Kelly “The next 5,000 days”
  • BRANDS NEED MULTI-CHANNEL SOLUTION Mobile Outdoor Location Facebook
  • THE NEW MEDIA TRIAD HOW
  • The Connected Class
  • The Connected Class
  • TAGGED USER GENERATED CONTENT & ADS Location Marketing Mobile Marketing, Blackboard, Ads TO mobile users Mobile User Generated Content Messages (txt, pix) FROM mobile users TO location screens Feeds FROM IP sources inc. UGC content, jukes, RSS etc TO location screens
  • CASE STUDY – OBAMA FUNDRAISE
      • Objective: Agency for Obama campaign sought to attract and differentiate fundraise supporters.
      • Knickerbocker SDK designed email to supporters to embed custom Wiffiti widget in their blogs.
      • Displayed widget on Times Square NYC screen.
      • Emailed to 10,000 supporters.
      • Users messages displayed on all screens – Times Sq, blogs, websites etc
      • Created media buzz at launch (celebrities at Times Sq).
      • Raised $400,000 donations in 1 week.
    Extend Reach From Web to DOOH
  • CASE STUDY – FACEBOOK + DOOH
      • Objective: Fleishman Hillard sought to raise awareness for a range of AT&T text messaging phones.
      • AT&T branded Jumbli in Facebook and 1,200 locations inc Times Sq for 4 week run.
      • First time Facebook connected to DOOH NetOps.
      • LocaModa brought media $ to 7 DOOH NetOps.
      • Reach = >800k impressions day.
      • >300k plays over 4 weeks.
      • Top cities: LA 18%, Boston (17%), New York City (17%), and Chicago (10%).
      • Average mobile engagement 4.15 mins and average web engagement time 76.77 mins.
      • “ Addicted” players had equivalent of over 2.5 days of engagement
    Multi-channel reach and engagement
  • THE USERS!
  • 1. Easy to participate - anyone, anywhere, anyway TIPS ON LEVERAGING USER GENERATED CONTENT FOR DOOH NETWORKS 2. Real-time, relevant, localized, contextual 3. Cross channel - leverage network effect 4. Loose grip on content - foster trust
    • Compelling and/or rewarding call-to-action
    6. Integrate mobile - it’s not a bolt-on 7. Iterative design (think platform/re-use) not one-off
  •