Social networking for business

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This presentation explains how Companies can use Web 2.0 for promoting their business

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Social networking for business

  1. 1. Social Networking for Business<br />Suresh Ramani<br />Chief Executive - Techgyan<br />Email: sramani@techgyan.com<br />Offshore :www.techgyan.com<br />India : www.techgyan.in<br />
  2. 2. ORMy Experiments with Social Networking<br />Suresh Ramani<br />Chief Executive - Techgyan<br />Email: sramani@techgyan.com<br />Offshore :www.techgyan.com<br />India : www.techgyan.in<br />
  3. 3. The Story<br />Blogs<br />Facebook<br />Linkedin<br />Twitter<br />Q&A<br />
  4. 4. Why Blogs<br />The PAL nomination in July 2007<br />Need to Build Community<br />Choosing the Right Theme “Partnering for Success “<br />The Vehicle “LIVE Spaces”<br />http://ramanisk.spaces.live.com<br />
  5. 5. Blog Features<br />
  6. 6. Blog Features<br />
  7. 7. Blog Features<br />
  8. 8. Website integration<br />
  9. 9. Summarize Blogging<br />Communicate with Community<br />Thought Leadership<br />Perception of expertise on Microsoft Technologies<br />Drives traffic to website<br />
  10. 10. The Facebook Saga<br />The WPC 2008 at Houston<br />Facebook Page for SBSC’s<br />Need to connect with Microsoft Ecosystem around the Globe<br />Profile “Suresh Ramani”<br />Visibility for Techgyan <br />Page “Techgyan”<br />Visibility for IAMCP India West <br />Page “ IAMCP India West”<br />
  11. 11. Facebook Features<br />Profile<br />Personal profile with friends connected <br />Page<br />Fans can get connected<br />Group <br />Members get approved <br />
  12. 12. Facebook Profile<br />
  13. 13. Facebook Posts<br />
  14. 14. Facebook Posts<br />
  15. 15. Facebook Posts<br />
  16. 16. Facebook Posts<br />
  17. 17. Thanksgiving Posts<br />
  18. 18. Facebook Page<br />Give regular status updates about Techgyan<br />Promote Events of Techgyan<br />Case Studies <br />
  19. 19. Facebook Page<br />
  20. 20. Facebook Page<br />
  21. 21. Facebook Events<br />
  22. 22. Blog Integration<br />
  23. 23. Case Studies link<br />
  24. 24. Promoting the Page<br />
  25. 25. IAMCP India West Page<br />
  26. 26. SMB Partners Group<br />
  27. 27. Summarize Facebook<br />In touch with Microsoft Head Office<br />In touch with Partners in India and outside India<br />Visibility for Techgyan and its events<br />Visibility for IAMCP India West<br />
  28. 28. Linkedin Profile<br />Be in touch with Offshore Architects<br />Give regular status updates <br />Read Network updates<br />Communicate with IAMCP India West Group<br />Join Groups of Interest<br />
  29. 29. Linkedin Profile<br />
  30. 30. Linkedin Books<br />
  31. 31. IAMCP India West Group <br />
  32. 32. Job Openings <br />
  33. 33. Get Recommendations <br />
  34. 34. Give Recommendations <br />
  35. 35. Share Documents <br />
  36. 36. Company Information <br />
  37. 37. Promote Events<br />
  38. 38. Blog Integration<br />
  39. 39. Summarize Linkedin<br />In touch with Offshore Architects<br />Connect with Customers, Partners, Vendors.<br />Vehicle of Communication within IAMCP India West Group<br />Reference Checks & Job Openings<br />Join relevant Groups<br />Get (and give) recommendations<br />
  40. 40. Twitter<br />Newbie on Twitter<br />Need to figure out twitter<br />If you are a brand, people will follow <br />Eg. MallikaSherawattweets <br />Become a follower<br />DELL tweets offers for US Customers<br />
  41. 41. Tweets 140 char max<br />
  42. 42. Tweets on Linkedin<br />
  43. 43. Summary<br />Establish myself as a Thought Leader on Microsoft Company & Technologies<br />Contributing factor for<br />IAMCP nomination<br />Microsoft MVP nomination<br />Vehicle for Communicating with Partner Community.<br />
  44. 44. Summary..con’t<br />Techgyan perceived as an expert on Microsoft Technologies<br />Drive traffic to Company website<br />High visibility with Customers (local & offshore) , vendors , partners <br />Brand Building<br />
  45. 45. The End<br />OR<br />A New Beginning ?!<br />

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