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Social networking for business

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Presentation was done on 10th December 2009 during COM IT Expo organized by TAIT ( Trade Association of Information Technology ) . Audience was IT Partners

Presentation was done on 10th December 2009 during COM IT Expo organized by TAIT ( Trade Association of Information Technology ) . Audience was IT Partners

Published in: Technology

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Transcript

  • 1. Social Networking for Business
    Suresh Ramani
    Chief Executive - Techgyan
    Email: sramani@techgyan.com
    Offshore :www.techgyan.com
    India : www.techgyan.in
  • 2. ORMy Experiments with Social Networking
    Suresh Ramani
    Chief Executive - Techgyan
    Email: sramani@techgyan.com
    Offshore :www.techgyan.com
    India : www.techgyan.in
  • 3. The Story
    Blogs
    Facebook
    Linkedin
    Twitter
    Q&A
  • 4. Why Blogs
    The PAL nomination in July 2007
    Need to Build Community
    Choosing the Right Theme “Partnering for Success “
    The Vehicle “LIVE Spaces”
    http://ramanisk.spaces.live.com
  • 5. Blog Features
  • 6. Blog Features
  • 7. Blog Features
  • 8. Website integration
  • 9. Summarize Blogging
    Communicate with Community
    Thought Leadership
    Perception of expertise on Microsoft Technologies
    Drives traffic to website
  • 10. The Facebook Saga
    The WPC 2008 at Houston
    Facebook Page for SBSC’s
    Need to connect with Microsoft Ecosystem around the Globe
    Profile “Suresh Ramani”
    Visibility for Techgyan
    Page “Techgyan”
    Visibility for IAMCP India West
    Page “ IAMCP India West”
  • 11. Facebook Features
    Profile
    Personal profile with friends connected
    Page
    Fans can get connected
    Group
    Members get approved
  • 12. Facebook Profile
  • 13. Facebook Posts
  • 14. Facebook Posts
  • 15. Facebook Posts
  • 16. Facebook Posts
  • 17. Thanksgiving Posts
  • 18. Facebook Page
    Give regular status updates about Techgyan
    Promote Events of Techgyan
    Case Studies
  • 19. Facebook Page
  • 20. Facebook Page
  • 21. Facebook Events
  • 22. Blog Integration
  • 23. Case Studies link
  • 24. Promoting the Page
  • 25. IAMCP India West Page
  • 26. SMB Partners Group
  • 27. Summarize Facebook
    In touch with Microsoft Head Office
    In touch with Partners in India and outside India
    Visibility for Techgyan and its events
    Visibility for IAMCP India West
  • 28. Linkedin Profile
    Be in touch with Offshore Architects
    Give regular status updates
    Read Network updates
    Communicate with IAMCP India West Group
    Join Groups of Interest
  • 29. Linkedin Profile
  • 30. Linkedin Books
  • 31. IAMCP India West Group
  • 32. Job Openings
  • 33. Get Recommendations
  • 34. Give Recommendations
  • 35. Share Documents
  • 36. Company Information
  • 37. Promote Events
  • 38. Blog Integration
  • 39. Summarize Linkedin
    In touch with Offshore Architects
    Connect with Customers, Partners, Vendors.
    Vehicle of Communication within IAMCP India West Group
    Reference Checks & Job Openings
    Join relevant Groups
    Get (and give) recommendations
  • 40. Twitter
    Newbie on Twitter
    Need to figure out twitter
    If you are a brand, people will follow
    Eg. MallikaSherawattweets
    Become a follower
    DELL tweets offers for US Customers
  • 41. Tweets 140 char max
  • 42. Tweets on Linkedin
  • 43. Summary
    Establish myself as a Thought Leader on Microsoft Company & Technologies
    Contributing factor for
    IAMCP nomination
    Microsoft MVP nomination
    Vehicle for Communicating with Partner Community.
  • 44. Summary..con’t
    Techgyan perceived as an expert on Microsoft Technologies
    Drive traffic to Company website
    High visibility with Customers (local & offshore) , vendors , partners
    Brand Building
  • 45. The End
    OR
    A New Beginning ?!