• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Ej Methodology For 1 M1 M Ambassadors

Ej Methodology For 1 M1 M Ambassadors



The EJ Methodology for 1M1M ambassadors to get familiar with, internalize, and propagate.

The EJ Methodology for 1M1M ambassadors to get familiar with, internalize, and propagate.



Total Views
Views on SlideShare
Embed Views



4 Embeds 16

http://www.slideshare.net 7
http://www.linkedin.com 7
http://www.lmodules.com 1
https://www.linkedin.com 1


Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

    Ej Methodology For 1 M1 M Ambassadors Ej Methodology For 1 M1 M Ambassadors Presentation Transcript

    • Sramana Mitra
      • Primary Goal: Inspiration & Demystification
      • It can be done, you can do it, but it will take a lot of work and careful, diligent crafting; you can’t wing it
      • Luck is not a repeatable event; I can’t teach you how to be lucky
      • I can teach you how to craft your business if you are willing to put in the work
      • The EJ methodology is based on the assumption that it is better to bootstrap the early stage of a venture, and raise money only when you have a validated business, if at all
      • Most first time entrepreneurs do not have the seasoning to raise external financing
      • If they do raise money, they give away a lot of equity early on
      • Most ideas are too small for the VC model
    • Worth Building, though Especially if you own 100% To own 100% of a business, you cannot raise money
    • $22.5m $5m 5% owner of $25m company sold for $100m
      • Validating the business idea is essential
      • EJ2 deals extensively with the methodology of validation
      • Investors never fund ideas that are not validated
      • Pitch at the roundtables AFTER doing some validation of your idea using the methodology in EJ2
      • Do not spray and pray
      • Positioning & Go to market strategy are key to business success
      • Use the EJ3 appendix to do your home work and ask the right questions to litmus test your idea
      • When an idea gains a strategy, your chances of business success go up significantly
      • Try to do some of the strategy work before coming to the roundtables so you know what questions to ask
      • Web 3.0 – the entire Taking On Giants section [EJ1]
      • Web 3.0 = (4C + P +VS)
      • Big section on the blog
      • Finisar: Bootstrapping To Billions [EJ1] - $5b market cap in 2001
      • Bootstrapping using services
      • RightNow: The Montana Mogul [EJ2] - $500m market cap in 2009
      • Great lesson on idea validation
      • Great lesson in bootstrapping the early stages to get to a big Series A valuation
      • PayCycle: SaaSing Back At Athe Economy [EJ3] – acquired by Intuit for $170m
      • Great segmentation and TAM analysis
      • Payroll for small businesses
      • 22–25 m small businesses in the US
          • @ $500/yr, TAM = $11–12.5 b
      • 5.9 million businesses that employ people
            • Majority mom & pops, no employees
          • TAM = $2.95 b
      • 5.2 m employers with < 20 employees
          • TAM = $2.6 b (Bottom Up)
      • Without segmentation, TAM appears larger
      Sramana Mitra : Positioning 03/09/10
      • The Find: Web 3.0 – Under Construction [EJ3] – segmentation
      • Uuma – busy professional women
      • Time constrained, not ladies who lunch
      • Over $100,000 household income, not my housekeeper
      • Style conscious, not the geek engineer
      Sramana Mitra : Positioning 03/09/10
    • 03/09/10 Sramana Mitra : Positioning Psychographic is as important as demographic
      • Appendix of EJ3 – Clarify your story - http://www.sramanamitra.com/clarify-your-story-excerpt/
      • All Books on Amazon, Kindle, Smashwords
      • Entrepreneur Journeys (EJ1)
      • Bootstrapping, Weapon of Mass Reconstruction (EJ2)
      • Positioning, How To Test, Validate, And Bring Your Idea To Market (EJ3)
      • Innovation, Need Of The Hour (EJ4, coming in June)
      • Vision India 2020
    • Blog and Strategy Roundtables