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EJ Methodology [old version]
EJ Methodology [old version]
EJ Methodology [old version]
EJ Methodology [old version]
EJ Methodology [old version]
EJ Methodology [old version]
EJ Methodology [old version]
EJ Methodology [old version]
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EJ Methodology [old version]

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This slide presentation discusses the Entrepreneur Journeys methodology.

This slide presentation discusses the Entrepreneur Journeys methodology.

Published in: Business, Economy & Finance
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  • 1. Sramana Mitra
  • 2. <ul><li>Primary Goal: Inspiration &amp; Demystification </li></ul><ul><li>It can be done, you can do it, but it will take a lot of work and careful, diligent crafting; you can’t wing it </li></ul><ul><li>Luck is not a repeatable event; I can’t teach you how to be lucky, but I can teach you how to craft your business if you are willing to put in the work </li></ul>
  • 3. <ul><li>Most first time entrepreneurs do not have the seasoning to raise external financing </li></ul><ul><li>If they do raise money, they give away a lot of equity early on </li></ul><ul><li>Most ideas are too small for the VC model </li></ul><ul><li>The EJ methodology is based on the assumption that it is better to bootstrap the early stage of a venture, and raise money only when you have a validated business, if at all </li></ul><ul><li>Validating the business idea is key; EJ2 deals extensively with the methodology of validation and the dynamics of fund raising </li></ul><ul><li>Come to the roundtables AFTER doing some validation of your idea using the methodology in EJ2 </li></ul>
  • 4. <ul><li>Positioning &amp; Go to market strategy are key to business success </li></ul><ul><li>Use the appendix of this book to do your home work and ask the right questions to litmus test your idea </li></ul><ul><li>Do not spray and pray </li></ul><ul><li>Come to the roundtables AFTER doing this homework </li></ul>
  • 5. Worth Building, though Especially if you own 100% To own 100% of a business, you cannot raise money
  • 6. $22.5m $5m 5% owner of $25m company sold for $100m
  • 7. <ul><li>Web 3.0 – the entire Taking On Giants section [EJ1] </li></ul><ul><li>Finisar: Bootstrapping To Billions [EJ1] - $5b market cap in 2001; bootstrapping using services </li></ul><ul><li>RightNow: The Montana Mogul [EJ2] - $500m market cap in 2009; great lesson on idea validation </li></ul><ul><li>PayCycle: SaaSing Back At Athe Economy [EJ3] – acquired by Intuit for $170m; segmentation and TAM analysis </li></ul><ul><li>The Find: Web 3.0 – Under Construction [EJ3] – segmentation </li></ul><ul><li>Appendix of EJ3 – Clarify your story - http://www.sramanamitra.com/clarify-your-story-excerpt/ </li></ul>
  • 8. <ul><li>All Books on Amazon, Kindle, Smashwords </li></ul><ul><li>Entrepreneur Journeys (Volume One) </li></ul><ul><li>Bootstrapping, Weapon of Mass Reconstruction (EJ2) </li></ul><ul><li>Positioning, How To Test, Validate, And Bring Your Idea To Market (EJ3) </li></ul><ul><li>Also, free online strategy roundtables for entrepreneurs </li></ul><ul><ul><li>Please do you homework before coming to pitch at these </li></ul></ul>

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