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Sramana Mitra<br />1M / 1M<br />
To help 1M entrepreneurs reach $1M in revenue and beyond.<br />Goal:<br />
1M/1M Ambassadors will use social media to create meaningful partnerships with entrepreneurship development organizations ...
Incubators<br />University Entrepreneurship Programs (MIT Deshpande Center)<br />University Entrepreneurship Clubs & e-Cel...
Online Roundtables<br />Deal Radar series on the blog: <br />Showcase entrepreneurs from the various networks<br />Find an...
Two key efforts<br />How do we get to 1M / 1M?<br />
50 ambassadors<br />Each manage 20 EDO partnerships<br />Promote roundtables, and engage entrepreneurs<br />In each EDO, a...
Demystification<br />Idea validation<br />Bootstrapping<br />Positioning<br />Go to Market<br />TAM Analysis<br />Financin...
Identify your core group of 20 EDOs:<br />Ruchi Sharma is doing some research to help you<br />But it is your responsibili...
Follow-up: <br />Once they have attended a roundtable and got the flavor of the program, follow-up to see what they though...
Internal Ambassadors:<br />From among those within the EDOs who are using the program, develop internal ambassadors.<br />...
Further penetration into the EDO/Geo:<br />For every entrepreneur who is ready to pitch, there are at least 100 who are no...
Connecting the dots:<br />Much of business success is about connecting the dots. I have a large network that I am willing ...
There is a host of additional services that we could offer, but until we have critical mass and can start getting some spo...
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1 M1 M Ambassadors Deliverables

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These are the deliverables that 1M1M ambassadors should focus on as they work with EDOs.

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Transcript of "1 M1 M Ambassadors Deliverables"

  1. 1. Sramana Mitra<br />1M / 1M<br />
  2. 2. To help 1M entrepreneurs reach $1M in revenue and beyond.<br />Goal:<br />
  3. 3. 1M/1M Ambassadors will use social media to create meaningful partnerships with entrepreneurship development organizations around the world<br />Channel<br />
  4. 4. Incubators<br />University Entrepreneurship Programs (MIT Deshpande Center)<br />University Entrepreneurship Clubs & e-Cells (e.g. IIT Bombay)<br />Alumni Groups (e.g. MITCNC)<br />Professional Groups (e.g. SVASE, ASTIA)<br />Ethnic Groups (e.g. TiE, Silicon French)<br />Government Programs (e.g. Singapore)<br />Etc.<br />Entrepreneurship Development Organizations (EDOs)<br />
  5. 5. Online Roundtables<br />Deal Radar series on the blog: <br />Showcase entrepreneurs from the various networks<br />Find and profile companies that have hit $1M in revenue<br />May introduce a new series called Campus Radar or Incubation Radar for smaller companies<br />We will develop additional resources<br />Private online CEO lounges<br />Access to angel investors and VCs<br />Founder match-ups<br />Business development<br />Early adopter customer validation <br />Startup jobs<br />Service providers for outsourcing<br />In-person Meetups<br />Etc. <br />Books, blogs, columns: Portable mentoring devices to propagate the methodology<br />Resources<br />
  6. 6. Two key efforts<br />How do we get to 1M / 1M?<br />
  7. 7. 50 ambassadors<br />Each manage 20 EDO partnerships<br />Promote roundtables, and engage entrepreneurs<br />In each EDO, ambassadors will need to develop 10 internal ambassadors who will multiply the effect by another factor of 100<br />(50 x 20 x 10) x 100 = 10,000 x 100 = 1M<br />Each ambassador, thus, brings in and nurtures 20k entrepreneurs<br />Each internal ambassador brings in and nurtures 100<br />First, get 1M entrepreneurs engaged in the movement<br />
  8. 8. Demystification<br />Idea validation<br />Bootstrapping<br />Positioning<br />Go to Market<br />TAM Analysis<br />Financing<br />Other<br />Then, get them to follow the EJ methodology<br />
  9. 9. Identify your core group of 20 EDOs:<br />Ruchi Sharma is doing some research to help you<br />But it is your responsibility to identify the EDOs you plan to focus on<br />Contact the EDO leadership and influencers:<br />Use the EDO pitch to explain the mission and the vision, as well as the mechanics and what’s in it for them.<br />Get them to attend the roundtables<br />As an ongoing “touch” mechanism, add the people you are working with to Maureen’s Roundtable Supporter email list so that they receive the weekly roundtable invitations every Friday.<br />Ambassador Deliverables<br />
  10. 10. Follow-up: <br />Once they have attended a roundtable and got the flavor of the program, follow-up to see what they thought, and how engaging the startup companies within their organization would help them.<br />Close the deal:<br />If they agree to partner, work with Maureen to add them to the right lists, get their logos on our site, etc.<br />Work the EDO:<br />Ask for a list of 10 entrepreneurs who would benefit from the program, and get them to follow the methodology, and bring them to pitch at the roundtables.<br />Ambassador Deliverables (contd. - 1)<br />
  11. 11. Internal Ambassadors:<br />From among those within the EDOs who are using the program, develop internal ambassadors.<br />Internal ambassadors should do exactly what you do, but with a group of entrepreneurs within the EDO / geography they are in.<br />As we develop the internal ambassadors, our penetration of the geo / EDO will become deeper.<br />Each 1M1M ambassador needs to develop 10 Internal ambassadors. <br />Ambassador Deliverables (contd. -2)<br />
  12. 12. Further penetration into the EDO/Geo:<br />For every entrepreneur who is ready to pitch, there are at least 100 who are not.<br />Conceivably, the Internal Ambassadors can run classes within the EDO to prepare entrepreneurs to pitch at the roundtables (and consequently to customers, partners, investors).<br />1M1M ambassadors can also run such classes within the EDOs in your geo.<br />The goal is to get entrepreneurs oriented to the basics of the methodology and utilize the resources we’re putting together.<br />Ambassador Deliverables (contd. -3)<br />
  13. 13. Connecting the dots:<br />Much of business success is about connecting the dots. I have a large network that I am willing to put to work for 1M1M.<br />To the extent you feel comfortable, you can both access the network, as well as get the broader 1M1M community to leverage it.<br />This is why, I encourage all of you, your EDO contacts, the entrepreneurs – to use LinkedIn extensively. It is the easiest way for us to use the network for customer validation, developing business partnerships, finding investors, etc.<br />Role of the Network<br />
  14. 14. There is a host of additional services that we could offer, but until we have critical mass and can start getting some sponsors, it would be difficult to finance high quality services such as:<br />A private 1M1M CEO lounge<br />A 1M1M Mentor network<br />A 1M1M Angel network<br />A deal screening service that presents a set of screened deals to mentors, investors, or VCs<br />So, our immediate goal is to close 1000 EDO partnerships, and get to 1 million entrepreneurs following the basic EJ methodology.<br />Follow-on Services for 1M1M<br />
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