Social networks 1.1

232 views

Published on

Using Social Media for ISKCON Outreach

Published in: Technology, Spiritual
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
232
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • enhancement and expansion of the BBT’s electronic media, especially Krishna.com, the world’s most popular Vaishnava website Since 1997 talented support of many second-generation Krishna devotees, Krishna.com has grown to be the world’s leader among websites dealing with various approaches to Vedic philosophy and culture. Over 3,600 people visit Krishna.com every day (54% of these people are brand new visitors)
  • - The Web and all its connected devices as one global platform of reusable services and data - Data consumption and remixing from all sources, particularly user generated data - Continuous and seamless update of software and data, often very rapidly - Rich and interactive user interfaces - Architecture of participation that encourages user contribution
  • Social networks 1.1

    1. 1. Internet & Social Media Outreach For ISKCON
    2. 2. “We can useeverything” So go on with your organization for distribution of my books through press and other modern media and Krishna will certainly be pleased upon you. We can use everything -- television, radio, movies, or whatever there may be -- to tell about Krishna.
    3. 3. Your Online World Website(s) Social media presence Virtual Temple/Classroom Searchability Advertising Sales Communications Relationships
    4. 4. Connecting people Connecting people to Krishna consciousness Connecting people to your center, project etc. Connecting people to KC resources Connecting people to seva Connecting people to each other
    5. 5. A Few Quick Tips
    6. 6. Web 2.0 Harnessing Collective Intelligence Rich User Experiences  Leveraging the Long Tail Perpetual Beta
    7. 7. Usability Get this book
    8. 8. Use a CMShttp://www.socialtechnologyreview.com
    9. 9. Design for SmartPhones Smartphone version of your website QR Codes on your printed material
    10. 10. Broadcast & Teach Webcams Webinars Teleconferencing E-learning
    11. 11. Going social = Two WayDigital tools for discussing and sharing information between people
    12. 12. Some Stats Half of US population has a social media profile About 1/3 on Facebook
    13. 13. Engagement Plan What will you publish? Where will you publish? How often will you publish? Balance content types Integrate with traditional channels  Website  Newsletter  Emails  Event  RSS feed
    14. 14. Engagement Plan o i de h V P us Pu sh Ph ot os
    15. 15. Engagement Plan o i de h V P us CONTENT TABS • Wall Posts CONTENT TOPICS • Status Updates • Relevant news • Photos • Volunteer activities • Videos • Events • Notes/Blog • Spiritual Education • Events • Donate opportunities • Cause • Discussions Pu sh Ph ot os
    16. 16. Engagement Plan o i de h V P us CONTENT TABS • Wall Posts CONTENT TOPICS • Status Updates • Wildlife Release • Photos • Wildlife Intake • Videos • Notes/Blog Automated • Education • Events • Events • Donate • Cause • Discussions Pu sh Ph ot os
    17. 17. Engagement Plan o i de h V P us CONTENT TABS • Wall Posts CONTENT TOPICS • Wall Status Updates • Relevant news • Photos • Volunteer activities • Videos • Notes/Blog Automated • Events • Spiritual Education • Events • Donate opportunities • Cause • Discussions Pu sh Ph ot osFeed facebook conversations with your stakeholders to website to close the loop
    18. 18. Facebook Places Fan Pages Groups Events Causes Questions Apps
    19. 19. Offer incentives
    20. 20. BE A FACEBOOK GURU
    21. 21.  Custom design your Fan page Post as your official Fan page not your personal page Post updates during “Prime Time” Love photos and video Integrate your website and other applications
    22. 22. Integrate
    23. 23. Encourage visitors to “Check In” Foursquare Facebook places Google +

    ×