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Social Media and  ISKCON
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Social Media and ISKCON

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This is a presentation for ISKCON leaders on the topic of Social Media and how they can use it in ISKCON. Many thanks to other show creators on this site from whom I borrowed slides.

This is a presentation for ISKCON leaders on the topic of Social Media and how they can use it in ISKCON. Many thanks to other show creators on this site from whom I borrowed slides.

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  • enhancement and expansion of the BBT’s electronic media, especially Krishna.com, the world’s most popular Vaishnava website Since 1997 talented support of many second-generation Krishna devotees, Krishna.com has grown to be the world’s leader among websites dealing with various approaches to Vedic philosophy and culture. Over 3,600 people visit Krishna.com every day (54% of these people are brand new visitors)
  • E-books saw a 23.6 percent increase from last year with $67 million in sales and a compound growth rate of 55.7 percent since 2002. By 2013, U.S. consumers will spend as much time consuming video as they do sleeping, driven by more PC viewing over the next five years. That’s the finding of a new study from Solutions Research Group. Today, the average American 12 and older spends about six hours a day with video-based entertainment, up from 4.6 hours in 1996. That number will increase to about eight hours in 2013. Video-based entertainment includes video games, Internet video, DVDs and mobile video. But not all areas of the video pie will grow. The study found that PC, Web video and mobile video consumption will rise to about 2.9 hours per day from just under one hour today, while TV likely will shrink in market share. TV viewing will stay constant at about four hours per day. That will place TV at about 47% of the video pie, down from 64% today. TV’s share will stay steady because consumers will watch more TV content on-demand or on digital video recorders and because younger consumers will shift away from TV. Many of them already have. Today, the 12-to-24 age group watches about 42% of its video-based entertainment on TV, compared with the population average of 64%. “ People are spending a lot more time with alternative forms, like PC-delivered video,” said Kaan Yigit, analyst with Solutions Research Group. “We believe the pie is expanding, and the appetite for video is remarkable, and non-video consumption on the net is converting, and there is and will be ambient video everywhere.” Recently the National Center for Educational Statistics released data about distance education at degree-granting postsecondary institutions. This data is worth reviewing because we know that distance education, particularly online, is heavily utilized by adult and other part-time students - the other 85 percent.  While some still question the viability of online learning, more than two out of every three colleges and universities offer credit courses online.  And over 12 million students participate in distance education courses, with 77 percent of the enrollments in online courses, 12 percent in hybrid courses, and 10 percent in other forms of distance delivery.

Transcript

  • 1. Social Media & ISKCON An Introduction
  • 2. “ We can use everything”
    • So go on with your organization for distribution of my books through press and other modern media and Krishna will certainly be pleased upon you. We can use everything -- television, radio, movies, or whatever there may be -- to tell about Krishna.
  • 3. What is Social Media Anyway?
    • From Wikipedia, the free encyclopedia: At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).
  • 4.  
  • 5.  
  • 6. GOING SOCIAL = TWO WAY
    • Digital tools for discussing and sharing information between people
  • 7.  
  • 8. Some Stats
    • Half of US population has a social media profile
    • About 1/3 on Facebook
  • 9.  
  • 10. We’re moving online
    • E-Books
      • $67 million in sales, a 24 % increase from 2006 to 2007 and a compound growth rate of 56% since 2002.
    • Online Video
      • By 2013, U.S. consumers will spend as much time consuming video as they do sleeping, driven by more PC viewing over the next five years.
    • Online Courses
      • over 12 million students participate in distance education courses, with 77 percent of the enrollments in online courses, 12 percent in hybrid courses, and 10 percent in other forms of distance delivery.
  • 11. 1) Social Ecosystem Map Where are your stakeholders gathering to have conversations?
  • 12. Finding Krishna online
    • Facebook
      • At least 400 different Krishna oriented groups
      • Over 300 ISKCON groups
      • Grew 300% in last year
      • Largest group – over 4500 members
    • Our own sites
      • ISKCONdesiretree.net – 4500 members
      • HareKrishna.net - 1800 members
  • 13. Why Use Social Media?
    • Relationships are the FOUNDATION of your business and Social Media is all about RELATIONSHIPS.
    • Social media is revolutionizing our relationships and it is changing the way we communicate with one another.
    • Your online relationships must be GENUINE, REAL, and AUTHENTIC.
  • 14. Viral Media
  • 15. Conversations Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
    • Questions to ask:
    • To whom will you talk? (Everyone to start? Only people with XX connections?)
    • Who will do the talking/listening? (Is there a social media manager? Do multiple people handle the responses?)
    • Where do you draw the line? (What’s discussed publicly versus taken “offline”?)
  • 16. Your Social Media Launch Plan
    • Strategic Goals
    • Stakeholder Needs
    • Engagement Plan
    • Success Metrics
  • 17. Stakeholder Needs
    • What stakeholder types exist?
    • What are they looking for?
    • Where do they go?
    • How do they like to interact?
    • How much time do they have?
    • How willing are they to share openly?
  • 18. LOHAS
    • LOHAS is an acronym for Lifestyles of Health and Sustainability, a market segment focused on health and fitness, the environment, personal development, sustainable living, and social justice.
  • 19. Engagement Plan
    • What will you publish?
    • Where will you publish?
    • How often will you publish?
    • Balance content types
    • Integrate with traditional channels
        • Website
        • Newsletter
        • Emails
        • Event
        • RSS feed
  • 20. Engagement Plan Push Video Push Photos
  • 21. Engagement Plan Push Video Push Photos
    • CONTENT TOPICS
    • Relevant news
    • Volunteer activities
    • Events
    • Spiritual Education
    • Donate opportunities
    • CONTENT TABS
    • Wall Posts
    • Status Updates
    • Photos
    • Videos
    • Notes/Blog
    • Events
    • Cause
    • Discussions
  • 22. Engagement Plan Push Video Push Photos
    • CONTENT TOPICS
    • Wildlife Release
    • Wildlife Intake
    • Education
    • Events
    • Donate
    Automated
    • CONTENT TABS
    • Wall Posts
    • Status Updates
    • Photos
    • Videos
    • Notes/Blog
    • Events
    • Cause
    • Discussions
  • 23. Engagement Plan Push Video Push Photos
    • CONTENT TOPICS
    • Relevant news
    • Volunteer activities
    • Events
    • Spiritual Education
    • Donate opportunities
    Automated
    • CONTENT TABS
    • Wall Posts
    • Wall Status Updates
    • Photos
    • Videos
    • Notes/Blog
    • Events
    • Cause
    • Discussions
    Feed facebook conversations with your stakeholders to website to close the loop
  • 24. PAGE
  • 25. GROUP
  • 26. CAUSE
  • 27. FAN PAGE VS. GROUP
  • 28. Pages Vs Groups
    • Groups
      • members can send "bulk invites" to other users, including non-members
      • good for viral or events-oriented marketing.
      • better for hosting active discussions and attracting quick attention.
    • Fan Pages
      • visible to unregistered users
      • indexed by the search engines.
      • better for maintaining long-term relationships,
  • 29. BE A FACEBOOK GURU
    • Use your logo as your picture
    • Compelling conversations matter
    • Love photos and video
    • Integrate your website and other applications
    • Limit your status updates to one per day
  • 30. TWITTER
  • 31. Automate Broadcasting Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
  • 32. Integrate
  • 33. KEEP THIS IN MIND
    • If you want to do social media well
  • 34.  
  • 35. LISTEN INTENTLY
  • 36.  
  • 37. PARTICIPATE CONSISTENTLY
  • 38.  
  • 39. ENGAGE AUTHENTICALLY
  • 40.  
  • 41.  
  • 42.  
  • 43.  
  • 44.  
  • 45. Creating a comfort zone
    • Along with the restaurants there can be "Bhaktivedanta Reading Room'' where all my books can be kept and people can come and sit comfortably and read. The people will like these restaurants and reading rooms. They will take them as non-sectarian. Letter to: Subhavilasa -- Mayapur 16 March, 1977
  • 46. Sambandha Initiative
  • 47.  
  • 48. Bhakti Social Network
    • Connecting with practitioners
    • Mentor pages
    • Connecting with congregations
  • 49.