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SYSTEM OF MEASURES FOR EXCELLENCE IN DESTINATIONS (SMED)
Tourism destinations should sustain or enhance the geographical character of a place its environment, culture, aesthetics, heritage and the well-being of its residents.
To help bring destinations worldwide towards excellence, the World Centre of Excellence for Destinations (CED) has developed a System of Measures for Excellence in Destinations, or SMED, a unique system that focuses on short-term and long-term goals of sustainable tourism. In implementing a SMED, destinations benefit by receiving concrete and feasible recommendations for strategic interventions and continuous improvement.