Funding In Football

Slide 1: Football is not just a sport, it’s a business… Watch this slideshow… List down the different ways that football clubs can make money. List down the different ways that businesses can make money from football.

Slide 13: How many did you spot? Here come the answers… … Get ready!

Slide 14: Pitchside advertising – clubs sell advertising space on boards

Slide 15: Pitchside advertising – Larger companies will advertise at bigger games.

Slide 16: Television fees – Clubs sell TV rights to companies so they can broadcast matches. Companies make this money back from sponsorship and advertisement while the game is on.

Slide 17: Deals with kit suppliers. Sponsorships on kits.

Slide 18: Team sponsors will have a place on a matchday programme. The programme will also sell off advertising space.

Slide 19: Advertising even at training sessions of big clubs/teams.

Slide 20: Big companies will sponsor whole events.

Slide 21: Money is made by selling tickets, and by the fans buying merchandise at the stadium.

Slide 22: Clubs and teams will have merchandise to sell, including replica kits.

Slide 23: Clubs make money by selling players, (and by buying the right players also…)

Slide 24: These players like Beckham and Roberto Carlos are famous enough to be a marketing company’s dream. (Real Madrid didn’t just buy Beckham for his skills, you know!)

Slide 25: Why all this? Because football is one of the biggest sports in the world. It was estimated that 1.1 billion people watched the final between Brazil and Germany in 2002. Now that you have some ideas, write a paragraph about how clubs and businesses can make money from football. S.Rackley (Apr 2005)