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Mobile AR
The state of mobile AR - using the Layar
ecosystem as a reference

Johannes la Poutré
AR Devcamp - Amsterdam 17 ...
Overview
Mobile AR
Applications
The Browser approach
Layers by example
The Layar API
What’s next for AR?
Types of AR

Marker based AR
  Webcam recognizes special symbol
Location based (mobile) AR
  Runs on mobile phone
  Look! ...
AR Applications

Dedicated AR apps
Generic AR “browsers”
  Aim to be the “web browser” for AR content
  Examples: Layar, W...
The AR browser approach

Browser: just one app (install once)
Open content model
  Basic specification for AR data
  Conten...
The Catalog


AR content in “layers”
Each layer is registered...
...and listed in a catalog
The AR view




@TweepsAround demo at Sprint Nextel Event
AR Layers



Some examples
Where is...

 ATMs
 Hotels
 Letter Box
 Phone Booth (that
 would be ironic!)
But there’s so much more!


AR is not primarily about dry facts
It’s all about experience
Think out of the box!
Entertainment



Position the image and
take a screenshot
Social

 Where are my friends
 on...
   Twitter
   Foursquare
   Gowalla
Data visualization
      measurement and display of air quality
Commercial campaigns


Concept for Coca Cola
  Switch on your Layer
  and the happiness
  factory comes to life.
Virtual Art & Manifestation

 The first ARFlashmob
 Next Saturday 24th
 Dam Square,
 Amsterdam
 Contact @sndrv
 http://www....
The Layar API
API registration (developer key)
  Layer description and deployment
Standardized HTTP request
Standardized r...
Layar deployment

API Registration
Catalog listing
Appearance
Metadata
Filter parameters
Layar response

Serialization: JSON
Response metadata
POI data
http://layar.pbworks.com/
Layar API platforms
 Don’t re-invent the wheel!
 Open Source platforms
   PorPOISe (contact @jfdsmit)
   Openhanced (conta...
What’s next

Compelling User Experience (glasses, lenses!)
True open AR content models
Discovery
Relevance, personalizatio...
Building blocks

 Many existing techniques can be used:
   Wave / XMPP (real time protocol)
   Semantic Web technology (di...
Follow this initiative!
Start here: http://arwave.org
Resources
Layar - http://layar.com

TAB WorldMedia - http://tabworldmedia.com

MIMAQ - http://mimaq.org (under constructio...
Thank you!
Johannes la Poutré
info@squio.nl




                     http://squio.nl
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The state of mobile AR

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Presentation for ARDevcamp Amsterdam: The state of mobile AR - using the Layar ecosystem as a reference

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  • Transcript of "The state of mobile AR"

    1. 1. Mobile AR The state of mobile AR - using the Layar ecosystem as a reference Johannes la Poutré AR Devcamp - Amsterdam 17 April 2010 Twitter: use #ardev
    2. 2. Overview Mobile AR Applications The Browser approach Layers by example The Layar API What’s next for AR?
    3. 3. Types of AR Marker based AR Webcam recognizes special symbol Location based (mobile) AR Runs on mobile phone Look! No markers!
    4. 4. AR Applications Dedicated AR apps Generic AR “browsers” Aim to be the “web browser” for AR content Examples: Layar, Wikitude
    5. 5. The AR browser approach Browser: just one app (install once) Open content model Basic specification for AR data Content from independent providers AR Browser = catalog and AR viewer
    6. 6. The Catalog AR content in “layers” Each layer is registered... ...and listed in a catalog
    7. 7. The AR view @TweepsAround demo at Sprint Nextel Event
    8. 8. AR Layers Some examples
    9. 9. Where is... ATMs Hotels Letter Box Phone Booth (that would be ironic!)
    10. 10. But there’s so much more! AR is not primarily about dry facts It’s all about experience Think out of the box!
    11. 11. Entertainment Position the image and take a screenshot
    12. 12. Social Where are my friends on... Twitter Foursquare Gowalla
    13. 13. Data visualization measurement and display of air quality
    14. 14. Commercial campaigns Concept for Coca Cola Switch on your Layer and the happiness factory comes to life.
    15. 15. Virtual Art & Manifestation The first ARFlashmob Next Saturday 24th Dam Square, Amsterdam Contact @sndrv http://www.sndrv.nl/ARflashmob/
    16. 16. The Layar API API registration (developer key) Layer description and deployment Standardized HTTP request Standardized response (JSON) Layer metadata POIs = Points of Interest
    17. 17. Layar deployment API Registration Catalog listing Appearance Metadata Filter parameters
    18. 18. Layar response Serialization: JSON Response metadata POI data http://layar.pbworks.com/
    19. 19. Layar API platforms Don’t re-invent the wheel! Open Source platforms PorPOISe (contact @jfdsmit) Openhanced (contact @openhanced) Services Hoppala.eu (contact @hoppala_eu)
    20. 20. What’s next Compelling User Experience (glasses, lenses!) True open AR content models Discovery Relevance, personalization Privacy
    21. 21. Building blocks Many existing techniques can be used: Wave / XMPP (real time protocol) Semantic Web technology (discovery, relevance) Collaborative spam filtering (will become essential) Many of this comes together in...
    22. 22. Follow this initiative! Start here: http://arwave.org
    23. 23. Resources Layar - http://layar.com TAB WorldMedia - http://tabworldmedia.com MIMAQ - http://mimaq.org (under construction) PorPOISe - http://code.google.com/p/porpoise/ Openhanced - http://www.openhanced.com Hoppala Server - http://hoppala.eu ARWave - http://arwave.org | http://groups.google.com/group/arwave Don’t forget #ARFlashmob - http://www.sndrv.nl/ARflashmob/
    24. 24. Thank you! Johannes la Poutré info@squio.nl http://squio.nl

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