Marketing Yourself Online: A Peek Behind the Curtain


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A peek behind the Social Media curtain to assess the use of Online tools for job search. A brief overview of Social Media with comparision to Personal Home pages.

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Marketing Yourself Online: A Peek Behind the Curtain

  1. 1. Marketing Yourself Online A Peek Behind the Curtain
  2. 2. The Web for Job Search <ul><li>Social Networking: What is it and how do I apply it to my job search? </li></ul><ul><li>Beyond Social Networking: Personal Web Pages </li></ul><ul><li>Getting Found: Google </li></ul>
  3. 3. What is your experience? <ul><li>LinkedIN </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>Wikipedia </li></ul><ul><li>YouTube </li></ul><ul><li>WordPress and Blogs… </li></ul>
  4. 4. Agenda <ul><li>Explore Social Networking Sites and Web 2.0 in more detail </li></ul><ul><li>Personal Web Sites </li></ul><ul><li>Attracting an audience through Google and other Search Engines </li></ul><ul><li>What works for you? </li></ul>
  5. 5. “ Web sites are extraordinarily good places to learn about people – perhaps the best of all places.” Sam Gosling, PhD Snoop: What Your Stuff Says About You
  6. 6. The Big Picture <ul><li>Gift Economy : Doing and Saying things TO people is being replaced with Doing things WITH and FOR people </li></ul><ul><li>Revolution in behaviour is reflected online </li></ul><ul><li>Join in with what people are already doing </li></ul>
  7. 8. What exactly is Web 2.0? <ul><li>Using existing Web technology in new ways to create new experiences </li></ul><ul><li>Combining, sharing, collaborating, communicating, linking </li></ul><ul><ul><li>Blogging about your unique view </li></ul></ul><ul><ul><li>Tweeting about doing something fun </li></ul></ul><ul><ul><li>Facebook friends from days gone by </li></ul></ul><ul><ul><li>LinkedIn with former colleagues </li></ul></ul>
  8. 9. <ul><li>Online Business Networking site </li></ul><ul><li>Connecting and re-connecting with people you know in the real world </li></ul><ul><li>Profile completion is important for search engine ranking </li></ul><ul><li>Recommendations -- minimum 2 </li></ul><ul><li>Expert status through asking and answering questions </li></ul><ul><li>Free with Optional Premium $ervices </li></ul>
  9. 10. <ul><li>Social networking </li></ul><ul><li>Connecting at arms length </li></ul><ul><li>Third party applications are not bound by the Facebook policies </li></ul><ul><li>Facebook Policies change regularly </li></ul><ul><li>Ensure Privacy settings are appropriate </li></ul><ul><li>Ensure appropriate content eg. Photos </li></ul><ul><li>Free, paid for by on-site advertisers </li></ul>
  10. 11. <ul><li>Social networking & mini-blog </li></ul><ul><li>Short Message Service SMS </li></ul><ul><ul><li>140 characters AKA “tweets” </li></ul></ul><ul><li>Sharing information via username </li></ul><ul><ul><li>eg @mashable or @squiggly_web </li></ul></ul><ul><li>You select who to “follow” but be careful--who is “following” you? </li></ul><ul><li>Useful for requesting company info </li></ul><ul><li>Free </li></ul>
  11. 12. <ul><li>Blogging software </li></ul><ul><li>Themes allow partial customization </li></ul><ul><li>Full customization through designers </li></ul><ul><li>Useful for thought leadership </li></ul><ul><li>Requires dedication and work! </li></ul><ul><li>But…can you be found? </li></ul><ul><ul><li>More on this later… </li></ul></ul>
  12. 13. What works for you? <ul><li>Image Management </li></ul><ul><li>Personality </li></ul><ul><li>Skills </li></ul><ul><li>Abilities </li></ul><ul><li>You are unique </li></ul><ul><li>Template VS Custom </li></ul>
  13. 14. Template Vs Custom <ul><li>WordPress & Blogs </li></ul><ul><li>LinkedIN </li></ul><ul><li>Job Boards </li></ul><ul><li>Company Career Profiles </li></ul><ul><li>Free websites </li></ul><ul><ul><li> (Sythasite) </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Single Page Brochure </li></ul><ul><ul><li>Buy a web address </li></ul></ul><ul><ul><li>Register for hosting </li></ul></ul><ul><ul><li>Build your site </li></ul></ul><ul><ul><li>Get found </li></ul></ul><ul><ul><ul><li>Links </li></ul></ul></ul><ul><ul><ul><li>Google ranking </li></ul></ul></ul><ul><ul><li>Track results </li></ul></ul><ul><ul><ul><li>Google Analytics </li></ul></ul></ul>
  14. 15. Buy a Web Address <ul><li>Domain Name </li></ul><ul><li>.ca vs .com? </li></ul><ul><li>Domain Registrar </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>NetworkSolutions and many others </li></ul></ul><ul><ul><li>Shop around for best price! </li></ul></ul><ul><li>Fill in online form and make payment </li></ul>
  15. 16. Register for Web Hosting <ul><li>The physical server your site will reside on </li></ul><ul><li>Recommended </li></ul><ul><ul><li> </li></ul></ul><ul><ul><ul><li>Enter SQUIGGLY promo code and save $50 </li></ul></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><ul><li>If you require mail through Outlook </li></ul></ul></ul><ul><li>Fill out online form and pay </li></ul><ul><li>Note Nameserver eg. </li></ul>
  16. 17. Link Domain Name to Web Host <ul><li>Optional: only if you have separate Domain/Host services </li></ul><ul><li>Edit nameserver at Domain Registrar </li></ul><ul><li>Login to Domain Registrar site </li></ul><ul><ul><li>eg: </li></ul></ul><ul><li>Enter Nameserver information you received from your Web Hosting Service </li></ul><ul><li> etc. </li></ul>
  17. 18. Build Your Site <ul><li>Elizabeth McKenzie [email_address] </li></ul><ul><li>Hire a freelance designer or company </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Remote no face-to-face </li></ul><ul><li>A-la-carte services </li></ul>
  18. 19. Get Found <ul><li>Make sure there are keywords (meta tags) in the top of the web site code </li></ul><ul><li>Add Google analytics code at bottom of each page of the site </li></ul><ul><li>Link to popular sites </li></ul><ul><li>Link to your other pages, eg. LinkedIN </li></ul><ul><li>Make a Splash </li></ul><ul><li>Add to resume, cover letter and business card </li></ul>
  19. 20. Search Engines <ul><li>Google is the most popular </li></ul><ul><li>HTML code is read, indexed and ranked </li></ul><ul><li>Ranking depends on many factors </li></ul><ul><ul><li>Number of hits (popularity) </li></ul></ul><ul><ul><li>Links to other sites (number and type) </li></ul></ul><ul><ul><li>Keywords (meta tags) </li></ul></ul><ul><li>Search Engine Optimization SEO </li></ul>
  20. 21. Track Results with Google Analytics <ul><li>Analyze the traffic coming to your site </li></ul><ul><li>Visual representations </li></ul><ul><li>Statistics: Big Picture to Granular </li></ul><ul><li>Activated through Free Google account registration at </li></ul><ul><li>Copy and paste code provided into the HTML of your website </li></ul>
  21. 22. Google Quick Intro <ul><li>Google Analytics </li></ul><ul><li>Login to My Account (upper right) </li></ul><ul><li>Click Analytics </li></ul><ul><li>Click domain name </li></ul><ul><li>View Report </li></ul><ul><li>Help Topics </li></ul><ul><ul><li>Conversion University </li></ul></ul>
  22. 23. Marketing Yourself Online <ul><li>Social Networking </li></ul><ul><ul><li>Choose the appropriate site for your goal </li></ul></ul><ul><li>Your Own Web Site </li></ul><ul><ul><li>Full control </li></ul></ul><ul><ul><li>Not so hard to do with a little help </li></ul></ul><ul><li>Getting Found </li></ul><ul><ul><li>I’m here to help </li></ul></ul><ul><li>Questions </li></ul>
  23. 24. More Information… <ul><li>Free or Almost FreeWeb Site Step-by-Step </li></ul><ul><li>Glossary </li></ul><ul><li>Snoop:What Your Stuff Says About You by Sam Gosling, PhD </li></ul>