MOBILE TAKEOVER    They’re not just for making calls anymore.        Location-based Apps • M-Commerce • Mobile Advertising1
To give you an idea of just how HUGE the    mobile landscape is...2
Over 70% of the world’s population now have a mobile phone.                                                  That’s over 5...
In the United States, 9 in 10 people have a mobile phone.    Source: http://www.digitalbuzzblog.com/mobile-statistics-2011...
2010     At the end of 2010, nearly 1 in 3 mobile users in the U.S. owned a smartphone.    Source: Nielsen5
And it’s still growing...                                06
The number of mobile users is                                        expected to grow to     5.9    billion   2013        ...
Mobile will soon be the dominant source for the Internet,    surpassing desktop and laptop computers.8
By         2014          mobile internet is projected to take over desktop internet usage.                                ...
MOBILE & SOCIAL10
91%                   of mobile users access the internet to socialize.     Source: Microsoft Tag, 201111
AT &T                  20%               is to view a video.     11% is to contribute to charity.          29%          of...
MOBILE + LOCATION13
78%                                                             of mobile consumers use location-based apps            29%...
Overview of Location-Based Apps                          Recommendation-based     Game-based                              ...
WHY DO PEOPLE USE LOCATION-BASED APPS?16
Reasons for Using Geolocation Apps           Get informed                                                                 ...
Most Valuable Aspect of “Checking In” to a Location via a Mobile App               Deals &            promotion           ...
MOBILE SHOPPING19
11%                       of U.S. mobile phone users (9% of     the entire U.S. adult population) have made a purchase fro...
Smartphone Usage for Holiday Shopping Among U.S. Smartphone Owners                                  Look for a            ...
MOBILE ADVERTISING22
34% have clicked onto ads because of a location specific message.                  63%                  are more likely to ...
HOW LIKELY ARE YOU TO                ENGAGE WITH AN AD       THAT IS RELEVANT TO YOUR LOCATION?      Q1 2010              ...
17%     of mobile consumers make purchases via a mobile device post-ad.     20% also make brick-and-mortar store visits af...
EXPECTED ANNUAL GROWTH             Ad Spend 2009-2012                    43%          30%           Social          Mobile26
Ways that US Retailers Leverage Their Mobile Solutions             Fully functioning                   mobile site        ...
How does the impending Mobile Takeover affect                    your brand ?28
Upcoming SlideShare
Loading in …5
×

Mobile Takeover

2,355 views

Published on

The mobile landscape continues to grow by leaps and bounds. This presentation helps identify where mobile is going through stats and graphs for location-based-apps, Mcommerce, and mobile advertising.

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,355
On SlideShare
0
From Embeds
0
Number of Embeds
115
Actions
Shares
0
Downloads
44
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Mobile Takeover

  1. 1. MOBILE TAKEOVER They’re not just for making calls anymore. Location-based Apps • M-Commerce • Mobile Advertising1
  2. 2. To give you an idea of just how HUGE the mobile landscape is...2
  3. 3. Over 70% of the world’s population now have a mobile phone. That’s over 5 billion mobile subscribers. 30% 70% mobile subscribers 5,000,000,000 Source: http://www.digitalbuzzblog.com/mobile-statistics-2011-growth-of-mobile/, and Sybase, a SAP mobile intelligence company3
  4. 4. In the United States, 9 in 10 people have a mobile phone. Source: http://www.digitalbuzzblog.com/mobile-statistics-2011-growth-of-mobile/, and Sybase, a SAP mobile intelligence company4
  5. 5. 2010 At the end of 2010, nearly 1 in 3 mobile users in the U.S. owned a smartphone. Source: Nielsen5
  6. 6. And it’s still growing... 06
  7. 7. The number of mobile users is expected to grow to 5.9 billion 2013 5.25 billion 2012 4.6 billion 2011 Source: IDC & Infonetics Research7
  8. 8. Mobile will soon be the dominant source for the Internet, surpassing desktop and laptop computers.8
  9. 9. By 2014 mobile internet is projected to take over desktop internet usage. Global Mobile vs. Desktop Internet User Projection, 2007 - 2015 Mobile 2000 Internet Users 1600 Internet Users (MM) Desktop 1200 Internet Users 800 400 2007 2009 2011 2013 2015 Source:: Microsoft Tag, 20119
  10. 10. MOBILE & SOCIAL10
  11. 11. 91% of mobile users access the internet to socialize. Source: Microsoft Tag, 201111
  12. 12. AT &T 20% is to view a video. 11% is to contribute to charity. 29% of mobile users will scan a mobile tag to get coupons.12
  13. 13. MOBILE + LOCATION13
  14. 14. 78% of mobile consumers use location-based apps 29% of them use them multiple times a day 42% rely on location-based services to find store locations Source: eMarketer.com, SNL Kagan, “Economics of Location-Based Services” as cited in press release, Oct 21, 201014
  15. 15. Overview of Location-Based Apps Recommendation-based Game-based Deal-based Other15
  16. 16. WHY DO PEOPLE USE LOCATION-BASED APPS?16
  17. 17. Reasons for Using Geolocation Apps Get informed 64.6% Meet up with friends 43.2% Meet new people 14.8% Competition 8.6% e.g. Points, Expert status, Fourquare “Mayor” % of UK & US mobile wi-fi users Source: eMarkter.com, Webroot survey by e-Rewards, July 13, 201017
  18. 18. Most Valuable Aspect of “Checking In” to a Location via a Mobile App Deals & promotion 29% Sharing my location 17% Association with 14.% cool places Scoring points 7% % Mobile Wi-Fi Users Source: eMarketer.com, JiWire, “Mobile Audience Insights Report: Q3 2010” Nov 17, 201018
  19. 19. MOBILE SHOPPING19
  20. 20. 11% of U.S. mobile phone users (9% of the entire U.S. adult population) have made a purchase from their mobile device. 20% of 18-29 year olds made purchases.20
  21. 21. Smartphone Usage for Holiday Shopping Among U.S. Smartphone Owners Look for a Better Price 29% Look for product reviews 23% Receive sale alerts 22% Search for products at another store 20% Use mobile barcode scanning technology 19% Use coupons received on their phone 19% Source: InsightExpress as cited in press release, Dec 6, 201021
  22. 22. MOBILE ADVERTISING22
  23. 23. 34% have clicked onto ads because of a location specific message. 63% are more likely to engage with an ad that is relevant to their location.23
  24. 24. HOW LIKELY ARE YOU TO ENGAGE WITH AN AD THAT IS RELEVANT TO YOUR LOCATION? Q1 2010 Q4 2010 18% 45% 13% 37% 30% 57% More likely Makes no difference Less likely 11% growth24
  25. 25. 17% of mobile consumers make purchases via a mobile device post-ad. 20% also make brick-and-mortar store visits after seeing relevant mobile ads.25
  26. 26. EXPECTED ANNUAL GROWTH Ad Spend 2009-2012 43% 30% Social Mobile26
  27. 27. Ways that US Retailers Leverage Their Mobile Solutions Fully functioning mobile site 51.9% Showcase a select group of products 33.3% Store locator 23% Coupons/marketing based on location 11.1% Gaming 11.1% Participate in location-based 11.1% QR codes 1.7% Other 7.4% Source: Brand Anywhere and Luth Research Study, October 201027
  28. 28. How does the impending Mobile Takeover affect your brand ?28

×