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Mobile Takeover

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The mobile landscape continues to grow by leaps and bounds. This presentation helps identify where mobile is going through stats and graphs for location-based-apps, Mcommerce, and mobile advertising.

The mobile landscape continues to grow by leaps and bounds. This presentation helps identify where mobile is going through stats and graphs for location-based-apps, Mcommerce, and mobile advertising.

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  • 1. MOBILE TAKEOVER They’re not just for making calls anymore. Location-based Apps • M-Commerce • Mobile Advertising1
  • 2. To give you an idea of just how HUGE the mobile landscape is...2
  • 3. Over 70% of the world’s population now have a mobile phone. That’s over 5 billion mobile subscribers. 30% 70% mobile subscribers 5,000,000,000 Source: http://www.digitalbuzzblog.com/mobile-statistics-2011-growth-of-mobile/, and Sybase, a SAP mobile intelligence company3
  • 4. In the United States, 9 in 10 people have a mobile phone. Source: http://www.digitalbuzzblog.com/mobile-statistics-2011-growth-of-mobile/, and Sybase, a SAP mobile intelligence company4
  • 5. 2010 At the end of 2010, nearly 1 in 3 mobile users in the U.S. owned a smartphone. Source: Nielsen5
  • 6. And it’s still growing... 06
  • 7. The number of mobile users is expected to grow to 5.9 billion 2013 5.25 billion 2012 4.6 billion 2011 Source: IDC & Infonetics Research7
  • 8. Mobile will soon be the dominant source for the Internet, surpassing desktop and laptop computers.8
  • 9. By 2014 mobile internet is projected to take over desktop internet usage. Global Mobile vs. Desktop Internet User Projection, 2007 - 2015 Mobile 2000 Internet Users 1600 Internet Users (MM) Desktop 1200 Internet Users 800 400 2007 2009 2011 2013 2015 Source:: Microsoft Tag, 20119
  • 10. MOBILE & SOCIAL10
  • 11. 91% of mobile users access the internet to socialize. Source: Microsoft Tag, 201111
  • 12. AT &T 20% is to view a video. 11% is to contribute to charity. 29% of mobile users will scan a mobile tag to get coupons.12
  • 13. MOBILE + LOCATION13
  • 14. 78% of mobile consumers use location-based apps 29% of them use them multiple times a day 42% rely on location-based services to find store locations Source: eMarketer.com, SNL Kagan, “Economics of Location-Based Services” as cited in press release, Oct 21, 201014
  • 15. Overview of Location-Based Apps Recommendation-based Game-based Deal-based Other15
  • 16. WHY DO PEOPLE USE LOCATION-BASED APPS?16
  • 17. Reasons for Using Geolocation Apps Get informed 64.6% Meet up with friends 43.2% Meet new people 14.8% Competition 8.6% e.g. Points, Expert status, Fourquare “Mayor” % of UK & US mobile wi-fi users Source: eMarkter.com, Webroot survey by e-Rewards, July 13, 201017
  • 18. Most Valuable Aspect of “Checking In” to a Location via a Mobile App Deals & promotion 29% Sharing my location 17% Association with 14.% cool places Scoring points 7% % Mobile Wi-Fi Users Source: eMarketer.com, JiWire, “Mobile Audience Insights Report: Q3 2010” Nov 17, 201018
  • 19. MOBILE SHOPPING19
  • 20. 11% of U.S. mobile phone users (9% of the entire U.S. adult population) have made a purchase from their mobile device. 20% of 18-29 year olds made purchases.20
  • 21. Smartphone Usage for Holiday Shopping Among U.S. Smartphone Owners Look for a Better Price 29% Look for product reviews 23% Receive sale alerts 22% Search for products at another store 20% Use mobile barcode scanning technology 19% Use coupons received on their phone 19% Source: InsightExpress as cited in press release, Dec 6, 201021
  • 22. MOBILE ADVERTISING22
  • 23. 34% have clicked onto ads because of a location specific message. 63% are more likely to engage with an ad that is relevant to their location.23
  • 24. HOW LIKELY ARE YOU TO ENGAGE WITH AN AD THAT IS RELEVANT TO YOUR LOCATION? Q1 2010 Q4 2010 18% 45% 13% 37% 30% 57% More likely Makes no difference Less likely 11% growth24
  • 25. 17% of mobile consumers make purchases via a mobile device post-ad. 20% also make brick-and-mortar store visits after seeing relevant mobile ads.25
  • 26. EXPECTED ANNUAL GROWTH Ad Spend 2009-2012 43% 30% Social Mobile26
  • 27. Ways that US Retailers Leverage Their Mobile Solutions Fully functioning mobile site 51.9% Showcase a select group of products 33.3% Store locator 23% Coupons/marketing based on location 11.1% Gaming 11.1% Participate in location-based 11.1% QR codes 1.7% Other 7.4% Source: Brand Anywhere and Luth Research Study, October 201027
  • 28. How does the impending Mobile Takeover affect your brand ?28