5 Reasons Why Your B2B Marketing Needs To Use SlideShare

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Learn the reasons why your B2B company should use SlideShare as part of its inbound marketing strategy, including off-page SEO and lead generation.

Learn the reasons why your B2B company should use SlideShare as part of its inbound marketing strategy, including off-page SEO and lead generation.

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  • 1. Your B2B Marketing Needs To Use 5 Reasons Why
  • 2. Presented By:
  • 3. Presented By: @Square2  
  • 4. There’s more to social media than just …
  • 5. There’s more to social media than just … Facebook,
  • 6. There’s more to social media than just … Facebook, Twitter,
  • 7. There’s more to social media than just … Facebook, Twitter, Instagram,
  • 8. There’s more to social media than just … Facebook, Twitter, Instagram, LinkedIn,
  • 9. There’s more to social media than just … Facebook, Twitter, Instagram, LinkedIn, & Pinterest
  • 10. There’s more to social media than just … Facebook, Twitter, Instagram, LinkedIn, & Pinterest After all, some of those don’t work as well for B2B companies anyway …!
  • 11. And you know there’s more to content marketing than just …
  • 12. And you know there’s more to content marketing than just … •  E-books,
  • 13. And you know there’s more to content marketing than just … •  E-books, •  Whitepapers,
  • 14. And you know there’s more to content marketing than just … •  E-books, •  Whitepapers, •  Articles,
  • 15. And you know there’s more to content marketing than just … •  E-books, •  Whitepapers, •  Articles, •  Tip sheets,
  • 16. And you know there’s more to content marketing than just … •  E-books, •  Whitepapers, •  Articles, •  Tip sheets, •  & Free reports
  • 17. And you know there’s more to content marketing than just … •  E-books, And anything gets boring if you use it too much …! •  Whitepapers, •  Articles, •  Tip sheets, •  & Free reports
  • 18. That’s where SlideShare comes in
  • 19. That’s where SlideShare comes in SlideShare is a hybrid platform of
  • 20. That’s where SlideShare comes in social media   SlideShare is a hybrid platform of
  • 21. That’s where SlideShare comes in social media  & content marketing   SlideShare is a hybrid platform of
  • 22. That’s where SlideShare comes in So, why should you use SlideShare as part of your B2B marketing efforts? social media  & content marketing   SlideShare is a hybrid platform of
  • 23. That’s where SlideShare comes in So, why should you use SlideShare as part of your B2B marketing efforts? social media  & content marketing   SlideShare is a hybrid platform of Let’s begin …!
  • 24. Reason #1:
  • 25. Reason #1: SEO
  • 26. Reason #1: SEO (Search Engine Optimization)!
  • 27. Reason #1: Search Engine Optimization
  • 28. Reason #1: Search Engine Optimization Like any other social media platform, SlideShare helps your business build online authority with search engines.
  • 29. Reason #1: Search Engine Optimization Like any other social media platform, SlideShare helps your business build online authority with search engines. This happens through:
  • 30. Reason #1: Search Engine Optimization Like any other social media platform, SlideShare helps your business build online authority with search engines. This happens through: •  Building trustworthy inbound links from SlideShare
  • 31. Reason #1: Search Engine Optimization Like any other social media platform, SlideShare helps your business build online authority with search engines. This happens through: •  Building trustworthy inbound links from SlideShare •  Benefiting from SlideShare’s (better) domain authority
  • 32. Reason #1: Search Engine Optimization Like any other social media platform, SlideShare helps your business build online authority with search engines. This happens through: •  Building trustworthy inbound links from SlideShare •  Benefiting from SlideShare’s (better) domain authority •  Optimizing transcripts of presentations for keywords
  • 33. Reason #1: Search Engine Optimization Like any other social media platform, SlideShare helps your business build online authority with search engines. This happens through: •  Building trustworthy inbound links from SlideShare •  Benefiting from SlideShare’s (better) domain authority •  Optimizing transcripts of presentations for keywords Then, this happens …!
  • 34. Reason #1: Search Engine Optimization When
  • 35. Reason #1: Search Engine Optimization When
  • 36. Reason #1: Search Engine Optimization When
  • 37. Reason #1: Search Engine Optimization When
  • 38. Reason #1: Search Engine Optimization When =
  • 39. Reason #1: Search Engine Optimization When = More traffic to your website
  • 40. Reason #1: Search Engine Optimization When = More traffic to your website Which everyone agrees is a good thing!!
  • 41. Want to learn more about SEO for B2B companies? Click below to read the case study On to Reason #2! >>>!
  • 42. Reason #2:
  • 43. Reason #2: Multimedia Narrative
  • 44. Reason #2: Multimedia Narrative
  • 45. Reason #2: Multimedia Narrative Different people (i.e., buyers) prefer to consume content in various formats and mediums – so the more your B2B company diversifies into visual and interactive content, the wider your reach.
  • 46. Reason #2: Multimedia Narrative Different people (i.e., buyers) prefer to consume content in various formats and mediums – so the more your B2B company diversifies into visual and interactive content, the wider your reach. But you don’t need a full-on media division:
  • 47. Reason #2: Multimedia Narrative Different people (i.e., buyers) prefer to consume content in various formats and mediums – so the more your B2B company diversifies into visual and interactive content, the wider your reach. But you don’t need a full-on media division: •  SlideShare presentations are easy to create in PowerPoint
  • 48. Reason #2: Multimedia Narrative Different people (i.e., buyers) prefer to consume content in various formats and mediums – so the more your B2B company diversifies into visual and interactive content, the wider your reach. But you don’t need a full-on media division: •  SlideShare presentations are easy to create in PowerPoint •  Repurpose written content into a SlideShare deck
  • 49. Reason #2: Multimedia Narrative Different people (i.e., buyers) prefer to consume content in various formats and mediums – so the more your B2B company diversifies into visual and interactive content, the wider your reach. But you don’t need a full-on media division: •  SlideShare presentations are easy to create in PowerPoint •  Repurpose written content into a SlideShare deck •  Easily add video, visual content or interactive links
  • 50. Reason #2: Multimedia Narrative Different people (i.e., buyers) prefer to consume content in various formats and mediums – so the more your B2B company diversifies into visual and interactive content, the wider your reach. But you don’t need a full-on media division: •  SlideShare presentations are easy to create in PowerPoint •  Repurpose written content into a SlideShare deck •  Easily add video, visual content or interactive links Click here for more on inbound marketing and multimedia narrative
  • 51. Reason #2: Multimedia Narrative Different people (i.e., buyers) prefer to consume content in various formats and mediums – so the more your B2B company diversifies into visual and interactive content, the wider your reach. But you don’t need a full-on media division: •  SlideShare presentations are easy to create in PowerPoint •  Repurpose written content into a SlideShare deck •  Easily add video, visual content or interactive links Click here for more on inbound marketing and multimedia narrative But wait! There’s more …!
  • 52. Reason #2: Multimedia Narrative
  • 53. Reason #2: Multimedia Narrative Unlike blog posts or other pieces of written content, SlideShare presentations have to be consumed in a sequential order – just like a narrative or story.
  • 54. Reason #2: Multimedia Narrative Unlike blog posts or other pieces of written content, SlideShare presentations have to be consumed in a sequential order – just like a narrative or story. This puts your business in the position of storyteller:
  • 55. Reason #2: Multimedia Narrative Unlike blog posts or other pieces of written content, SlideShare presentations have to be consumed in a sequential order – just like a narrative or story. This puts your business in the position of storyteller: •  So, when sequence is important to your content,
  • 56. Reason #2: Multimedia Narrative Unlike blog posts or other pieces of written content, SlideShare presentations have to be consumed in a sequential order – just like a narrative or story. This puts your business in the position of storyteller: •  So, when sequence is important to your content, •  Or when skimming is too detrimental,
  • 57. Reason #2: Multimedia Narrative Unlike blog posts or other pieces of written content, SlideShare presentations have to be consumed in a sequential order – just like a narrative or story. This puts your business in the position of storyteller: •  So, when sequence is important to your content, •  Or when skimming is too detrimental, •  Or when you need to control audience emotions …
  • 58. Reason #2: Multimedia Narrative Unlike blog posts or other pieces of written content, SlideShare presentations have to be consumed in a sequential order – just like a narrative or story. This puts your business in the position of storyteller: •  So, when sequence is important to your content, •  Or when skimming is too detrimental, •  Or when you need to control audience emotions … Then use
  • 59. Reason #2: Multimedia Narrative Unlike blog posts or other pieces of written content, SlideShare presentations have to be consumed in a sequential order – just like a narrative or story. This puts your business in the position of storyteller: •  So, when sequence is important to your content, •  Or when skimming is too detrimental, •  Or when you need to control audience emotions … Then use
  • 60. Reason #2: Multimedia Narrative Unlike blog posts or other pieces of written content, SlideShare presentations have to be consumed in a sequential order – just like a narrative or story. This puts your business in the position of storyteller: •  So, when sequence is important to your content, •  Or when skimming is too detrimental, •  Or when you need to control audience emotions … Then use Some inspiration …!
  • 61. “All  stories  have  a  curious  and  even   dangerous  power  …  You  must  be  very   careful,  or  without  knowing  it  you  can   change  the  world.”   –Vera  Nazarian  
  • 62. Reason #3:
  • 63. Reason #3: No-Risk Content
  • 64. Reason #3: No-Risk Content
  • 65. Reason #3: No-Risk Content Gated or form-required content is excellent for driving new leads for your sales team – but what about the visitors not yet ready to convert? SlideShare content is the perfect platform.
  • 66. Reason #3: No-Risk Content Gated or form-required content is excellent for driving new leads for your sales team – but what about the visitors not yet ready to convert? SlideShare content is the perfect platform. When visitors don’t want the risk of conversion:
  • 67. Reason #3: No-Risk Content Gated or form-required content is excellent for driving new leads for your sales team – but what about the visitors not yet ready to convert? SlideShare content is the perfect platform. When visitors don’t want the risk of conversion: •  Use a presentation to demonstrate your thought leadership
  • 68. Reason #3: No-Risk Content Gated or form-required content is excellent for driving new leads for your sales team – but what about the visitors not yet ready to convert? SlideShare content is the perfect platform. When visitors don’t want the risk of conversion: •  Use a presentation to demonstrate your thought leadership •  SlideShare decks also showcase your design and visual skills
  • 69. Reason #3: No-Risk Content Gated or form-required content is excellent for driving new leads for your sales team – but what about the visitors not yet ready to convert? SlideShare content is the perfect platform. When visitors don’t want the risk of conversion: •  Use a presentation to demonstrate your thought leadership •  SlideShare decks also showcase your design and visual skills •  Presentations offer meatier content than blog posts
  • 70. Looking to dig deeper into why your prospects choose to buy – or skip out? Discover the power of neuromarketing On to Reason #4! >>>!
  • 71. Reason #4:
  • 72. Reason #4: Easy To Share
  • 73. Reason #4: Easy To Share
  • 74. Reason #4: Easy To Share For non-gated pieces, you want your content to be easily shared in every way possible. Because they’re easily embedded, SlideShare decks are a perfect platform to share your visual and presentation content.
  • 75. Reason #4: Easy To Share For non-gated pieces, you want your content to be easily shared in every way possible. Because they’re easily embedded, SlideShare decks are a perfect platform to share your visual and presentation content. What factors increase shareability on SlideShare?
  • 76. Reason #4: Easy To Share For non-gated pieces, you want your content to be easily shared in every way possible. Because they’re easily embedded, SlideShare decks are a perfect platform to share your visual and presentation content. What factors increase shareability on SlideShare? •  Embed code allows any visitor to easily post your content on their own site – which might just be an industry-leading blog
  • 77. Reason #4: Easy To Share For non-gated pieces, you want your content to be easily shared in every way possible. Because they’re easily embedded, SlideShare decks are a perfect platform to share your visual and presentation content. What factors increase shareability on SlideShare? •  Embed code allows any visitor to easily post your content on their own site – which might just be an industry-leading blog •  When visitors view your content on a third-party site (like SlideShare), they’re more likely to pass it along to friends
  • 78. Reason #4: Easy To Share For non-gated pieces, you want your content to be easily shared in every way possible. Because they’re easily embedded, SlideShare decks are a perfect platform to share your visual and presentation content. What factors increase shareability on SlideShare? •  Embed code allows any visitor to easily post your content on their own site – which might just be an industry-leading blog •  When visitors view your content on a third-party site (like SlideShare), they’re more likely to pass it along to friends For example …!
  • 79. Reason #4: Easy To Share See for yourself:
  • 80. Reason #4: Easy To Share See for yourself: Hit the share button on the sidebar!
  • 81. Reason #4: Easy To Share See for yourself: Hit the share button on the sidebar!
  • 82. Reason #4: Easy To Share See for yourself: See how easy it is to share this presentation? Hit the share button on the sidebar!
  • 83. Reason #4: Easy To Share See for yourself: See how easy it is to share this presentation? Hit the share button on the sidebar! •  The same could be true of your content
  • 84. Reason #4: Easy To Share See for yourself: See how easy it is to share this presentation? Hit the share button on the sidebar! •  The same could be true of your content •  Your presentation could even show up on the front page of SlideShare
  • 85. Reason #4: Easy To Share See for yourself: See how easy it is to share this presentation? Hit the share button on the sidebar! •  The same could be true of your content •  Your presentation could even show up on the front page of SlideShare •  All it takes is a little effort …
  • 86. Reason #4: Easy To Share See for yourself: See how easy it is to share this presentation? Need more inspiration?! Hit the share button on the sidebar! •  The same could be true of your content •  Your presentation could even show up on the front page of SlideShare •  All it takes is a little effort …
  • 87. “Start  where  you  are.  Use  what  you  have.   Do  what  you  can.” –Arthur  Ashe
  • 88. Need more information on sharing your content via social media? Download this free report On to Reason #5! >>>!
  • 89. Reason #5:
  • 90. Reason #5: Lead Generation
  • 91. Reason #5: Lead Generation
  • 92. Reason #5: Lead Generation Remember that bit about no-risk content from Reason #3? Well, it’s still true, but it’s not the whole picture – your SlideShare content still can and should generate leads for your B2B company.
  • 93. Reason #5: Lead Generation Remember that bit about no-risk content from Reason #3? Well, it’s still true, but it’s not the whole picture – your SlideShare content still can and should generate leads for your B2B company. Generate more SlideShare leads using these tactics:
  • 94. Reason #5: Lead Generation Remember that bit about no-risk content from Reason #3? Well, it’s still true, but it’s not the whole picture – your SlideShare content still can and should generate leads for your B2B company. Generate more SlideShare leads using these tactics: •  Include links to your website throughout your deck to drive traffic – these site pages should all be optimized for later conversion
  • 95. Reason #5: Lead Generation Remember that bit about no-risk content from Reason #3? Well, it’s still true, but it’s not the whole picture – your SlideShare content still can and should generate leads for your B2B company. Generate more SlideShare leads using these tactics: •  Include links to your website throughout your deck to drive traffic – these site pages should all be optimized for later conversion •  Link directly to landing pages from your presentation slides
  • 96. Reason #5: Lead Generation Remember that bit about no-risk content from Reason #3? Well, it’s still true, but it’s not the whole picture – your SlideShare content still can and should generate leads for your B2B company. Generate more SlideShare leads using these tactics: •  Include links to your website throughout your deck to drive traffic – these site pages should all be optimized for later conversion •  Link directly to landing pages from your presentation slides •  Demonstrate to your audience the value of your gated content
  • 97. Reason #5: Lead Generation Remember that bit about no-risk content from Reason #3? Well, it’s still true, but it’s not the whole picture – your SlideShare content still can and should generate leads for your B2B company. Generate more SlideShare leads using these tactics: •  Include links to your website throughout your deck to drive traffic – these site pages should all be optimized for later conversion •  Link directly to landing pages from your presentation slides But be sure to keep these factors in mind …! •  Demonstrate to your audience the value of your gated content
  • 98. Reason #5: Lead Generation
  • 99. Reason #5: Lead Generation Consider that SlideShare users aren’t the same as the visitors to your website or the readers of your blog – they’re unique.
  • 100. Reason #5: Lead Generation Consider that SlideShare users aren’t the same as the visitors to your website or the readers of your blog – they’re unique. If we were to create a SlideShare persona, they’d have the following characteristics:
  • 101. Reason #5: Lead Generation •  Interested in more visual content •  Social media savvy – especially for business •  Looking for short, easily digestible content •  Searching for quick solutions or guidance Consider that SlideShare users aren’t the same as the visitors to your website or the readers of your blog – they’re unique. If we were to create a SlideShare persona, they’d have the following characteristics:
  • 102. Reason #5: Lead Generation So …! •  Interested in more visual content •  Social media savvy – especially for business •  Looking for short, easily digestible content •  Searching for quick solutions or guidance Consider that SlideShare users aren’t the same as the visitors to your website or the readers of your blog – they’re unique. If we were to create a SlideShare persona, they’d have the following characteristics:
  • 103. Reason #5: Lead Generation
  • 104. Reason #5: Lead Generation When optimizing a SlideShare deck for B2B lead generation, focus your conversion efforts on pleasing this persona with content like …
  • 105. Reason #5: Lead Generation When optimizing a SlideShare deck for B2B lead generation, focus your conversion efforts on pleasing this persona with content like … •  More presentation content,
  • 106. Reason #5: Lead Generation When optimizing a SlideShare deck for B2B lead generation, focus your conversion efforts on pleasing this persona with content like … •  More presentation content, •  Quick tip sheets,
  • 107. Reason #5: Lead Generation When optimizing a SlideShare deck for B2B lead generation, focus your conversion efforts on pleasing this persona with content like … •  More presentation content, •  Quick tip sheets, •  Infographics,
  • 108. Reason #5: Lead Generation When optimizing a SlideShare deck for B2B lead generation, focus your conversion efforts on pleasing this persona with content like … •  More presentation content, •  Quick tip sheets, •  Infographics, •  & Video content
  • 109. Reason #5: Lead Generation Wrapping things up …! When optimizing a SlideShare deck for B2B lead generation, focus your conversion efforts on pleasing this persona with content like … •  More presentation content, •  Quick tip sheets, •  Infographics, •  & Video content
  • 110. Want to generate more leads for your business? Discover 10 lead generation secrets On to the end! >>>!
  • 111. Your B2B Marketing Needs To Use 5 Reasons Why
  • 112. Your B2B Marketing Needs To Use 5 Reasons Why
  • 113. Your B2B Marketing Needs To Use 5 Reasons Why Reason #1: SEO
  • 114. Your B2B Marketing Needs To Use 5 Reasons Why Reason #1: SEO Reason #2: Multimedia Narrative
  • 115. Your B2B Marketing Needs To Use 5 Reasons Why Reason #1: SEO Reason #2: Multimedia Narrative Reason #3: No-Risk Content
  • 116. Your B2B Marketing Needs To Use 5 Reasons Why Reason #1: SEO Reason #2: Multimedia Narrative Reason #3: No-Risk Content Reason #4: Easy To Share
  • 117. Your B2B Marketing Needs To Use 5 Reasons Why Reason #1: SEO Reason #2: Multimedia Narrative Reason #3: No-Risk Content Reason #4: Easy To Share Reason #5: Lead Generation
  • 118. Want more info like this? @Square2   Subscribe at square2marketing.com/blog