Your B2B Marketing Needs To Use
5 Reasons Why
Presented By:
Presented By:
@Square2	
  
There’s more to social media than just …
There’s more to social media than just …
Facebook,
There’s more to social media than just …
Facebook,
Twitter,
There’s more to social media than just …
Facebook,
Twitter,
Instagram,
There’s more to social media than just …
Facebook,
Twitter,
Instagram,
LinkedIn,
There’s more to social media than just …
Facebook,
Twitter,
Instagram,
LinkedIn,
& Pinterest
There’s more to social media than just …
Facebook,
Twitter,
Instagram,
LinkedIn,
& Pinterest
After all, some of
those don’...
And you know there’s more to content
marketing than just …
And you know there’s more to content
marketing than just …
•  E-books,
And you know there’s more to content
marketing than just …
•  E-books,
•  Whitepapers,
And you know there’s more to content
marketing than just …
•  E-books,
•  Whitepapers,
•  Articles,
And you know there’s more to content
marketing than just …
•  E-books,
•  Whitepapers,
•  Articles,
•  Tip sheets,
And you know there’s more to content
marketing than just …
•  E-books,
•  Whitepapers,
•  Articles,
•  Tip sheets,
•  & Fr...
And you know there’s more to content
marketing than just …
•  E-books,
And anything gets boring if you use it too much …!
...
That’s where SlideShare comes in
That’s where SlideShare comes in
SlideShare is a hybrid platform of
That’s where SlideShare comes in
social media 	
  
SlideShare is a hybrid platform of
That’s where SlideShare comes in
social media 	
  & content marketing
	
  
SlideShare is a hybrid platform of
That’s where SlideShare comes in
So, why should you use SlideShare
as part of your B2B marketing efforts?
social media 	
  ...
That’s where SlideShare comes in
So, why should you use SlideShare
as part of your B2B marketing efforts?
social media 	
  ...
Reason #1:
Reason #1:
SEO
Reason #1:
SEO
(Search Engine Optimization)!
Reason #1: Search Engine Optimization
Reason #1: Search Engine Optimization
Like any other social media platform,
SlideShare helps your business build
online au...
Reason #1: Search Engine Optimization
Like any other social media platform,
SlideShare helps your business build
online au...
Reason #1: Search Engine Optimization
Like any other social media platform,
SlideShare helps your business build
online au...
Reason #1: Search Engine Optimization
Like any other social media platform,
SlideShare helps your business build
online au...
Reason #1: Search Engine Optimization
Like any other social media platform,
SlideShare helps your business build
online au...
Reason #1: Search Engine Optimization
Like any other social media platform,
SlideShare helps your business build
online au...
Reason #1: Search Engine Optimization
When
Reason #1: Search Engine Optimization
When
Reason #1: Search Engine Optimization
When
Reason #1: Search Engine Optimization
When
Reason #1: Search Engine Optimization
When
=
Reason #1: Search Engine Optimization
When
= More traffic to your website
Reason #1: Search Engine Optimization
When
= More traffic to your website
Which everyone agrees is a good thing!!
Want to learn more about SEO for B2B companies?
Click below to read the case study
On to Reason #2! >>>!
Reason #2:
Reason #2:
Multimedia
Narrative
Reason #2: Multimedia Narrative
Reason #2: Multimedia Narrative
Different people (i.e., buyers) prefer to
consume content in various formats and
mediums – ...
Reason #2: Multimedia Narrative
Different people (i.e., buyers) prefer to
consume content in various formats and
mediums – ...
Reason #2: Multimedia Narrative
Different people (i.e., buyers) prefer to
consume content in various formats and
mediums – ...
Reason #2: Multimedia Narrative
Different people (i.e., buyers) prefer to
consume content in various formats and
mediums – ...
Reason #2: Multimedia Narrative
Different people (i.e., buyers) prefer to
consume content in various formats and
mediums – ...
Reason #2: Multimedia Narrative
Different people (i.e., buyers) prefer to
consume content in various formats and
mediums – ...
Reason #2: Multimedia Narrative
Different people (i.e., buyers) prefer to
consume content in various formats and
mediums – ...
Reason #2: Multimedia Narrative
Reason #2: Multimedia Narrative
Unlike blog posts or other pieces of
written content, SlideShare presentations
have to be ...
Reason #2: Multimedia Narrative
Unlike blog posts or other pieces of
written content, SlideShare presentations
have to be ...
Reason #2: Multimedia Narrative
Unlike blog posts or other pieces of
written content, SlideShare presentations
have to be ...
Reason #2: Multimedia Narrative
Unlike blog posts or other pieces of
written content, SlideShare presentations
have to be ...
Reason #2: Multimedia Narrative
Unlike blog posts or other pieces of
written content, SlideShare presentations
have to be ...
Reason #2: Multimedia Narrative
Unlike blog posts or other pieces of
written content, SlideShare presentations
have to be ...
Reason #2: Multimedia Narrative
Unlike blog posts or other pieces of
written content, SlideShare presentations
have to be ...
Reason #2: Multimedia Narrative
Unlike blog posts or other pieces of
written content, SlideShare presentations
have to be ...
“All  stories  have  a  curious  and  even  
dangerous  power  …  You  must  be  very  
careful,  or  without  knowing  it...
Reason #3:
Reason #3:
No-Risk
Content
Reason #3: No-Risk Content
Reason #3: No-Risk Content
Gated or form-required content is
excellent for driving new leads for your
sales team – but wha...
Reason #3: No-Risk Content
Gated or form-required content is
excellent for driving new leads for your
sales team – but wha...
Reason #3: No-Risk Content
Gated or form-required content is
excellent for driving new leads for your
sales team – but wha...
Reason #3: No-Risk Content
Gated or form-required content is
excellent for driving new leads for your
sales team – but wha...
Reason #3: No-Risk Content
Gated or form-required content is
excellent for driving new leads for your
sales team – but wha...
Looking to dig deeper into why your prospects
choose to buy – or skip out?
Discover the power of neuromarketing
On to Reas...
Reason #4:
Reason #4:
Easy To
Share
Reason #4: Easy To Share
Reason #4: Easy To Share
For non-gated pieces, you want your
content to be easily shared in every way
possible. Because th...
Reason #4: Easy To Share
For non-gated pieces, you want your
content to be easily shared in every way
possible. Because th...
Reason #4: Easy To Share
For non-gated pieces, you want your
content to be easily shared in every way
possible. Because th...
Reason #4: Easy To Share
For non-gated pieces, you want your
content to be easily shared in every way
possible. Because th...
Reason #4: Easy To Share
For non-gated pieces, you want your
content to be easily shared in every way
possible. Because th...
Reason #4: Easy To Share
See for yourself:
Reason #4: Easy To Share
See for yourself:
Hit the share button on the sidebar!
Reason #4: Easy To Share
See for yourself:
Hit the share button on the sidebar!
Reason #4: Easy To Share
See for yourself:
See how easy it is to share this presentation?
Hit the share button on the side...
Reason #4: Easy To Share
See for yourself:
See how easy it is to share this presentation?
Hit the share button on the side...
Reason #4: Easy To Share
See for yourself:
See how easy it is to share this presentation?
Hit the share button on the side...
Reason #4: Easy To Share
See for yourself:
See how easy it is to share this presentation?
Hit the share button on the side...
Reason #4: Easy To Share
See for yourself:
See how easy it is to share this presentation?
Need more inspiration?!
Hit the ...
“Start  where  you  are.  Use  what  you  have.  	
Do  what  you  can.”	
–Arthur  Ashe
Need more information on
sharing your content via social media?
Download this free report
On to Reason #5! >>>!
Reason #5:
Reason #5:
Lead
Generation
Reason #5: Lead Generation
Reason #5: Lead Generation
Remember that bit about no-risk content
from Reason #3? Well, it’s still true, but it’s
not the...
Reason #5: Lead Generation
Remember that bit about no-risk content
from Reason #3? Well, it’s still true, but it’s
not the...
Reason #5: Lead Generation
Remember that bit about no-risk content
from Reason #3? Well, it’s still true, but it’s
not the...
Reason #5: Lead Generation
Remember that bit about no-risk content
from Reason #3? Well, it’s still true, but it’s
not the...
Reason #5: Lead Generation
Remember that bit about no-risk content
from Reason #3? Well, it’s still true, but it’s
not the...
Reason #5: Lead Generation
Remember that bit about no-risk content
from Reason #3? Well, it’s still true, but it’s
not the...
Reason #5: Lead Generation
Reason #5: Lead Generation
Consider that SlideShare users aren’t the
same as the visitors to your website or the
readers o...
Reason #5: Lead Generation
Consider that SlideShare users aren’t the
same as the visitors to your website or the
readers o...
Reason #5: Lead Generation
•  Interested in more visual content
•  Social media savvy – especially for business
•  Looking...
Reason #5: Lead Generation
So …!
•  Interested in more visual content
•  Social media savvy – especially for business
•  L...
Reason #5: Lead Generation
Reason #5: Lead Generation
When optimizing a SlideShare deck for
B2B lead generation, focus your
conversion efforts on plea...
Reason #5: Lead Generation
When optimizing a SlideShare deck for
B2B lead generation, focus your
conversion efforts on plea...
Reason #5: Lead Generation
When optimizing a SlideShare deck for
B2B lead generation, focus your
conversion efforts on plea...
Reason #5: Lead Generation
When optimizing a SlideShare deck for
B2B lead generation, focus your
conversion efforts on plea...
Reason #5: Lead Generation
When optimizing a SlideShare deck for
B2B lead generation, focus your
conversion efforts on plea...
Reason #5: Lead Generation
Wrapping things up …!
When optimizing a SlideShare deck for
B2B lead generation, focus your
con...
Want to generate more leads for your business?
Discover 10 lead generation secrets
On to the end! >>>!
Your B2B Marketing Needs To Use
5 Reasons Why
Your B2B Marketing Needs To Use
5 Reasons Why
Your B2B Marketing Needs To Use
5 Reasons Why
Reason #1: SEO
Your B2B Marketing Needs To Use
5 Reasons Why
Reason #1: SEO
Reason #2: Multimedia Narrative
Your B2B Marketing Needs To Use
5 Reasons Why
Reason #1: SEO
Reason #2: Multimedia Narrative
Reason #3: No-Risk Content
Your B2B Marketing Needs To Use
5 Reasons Why
Reason #1: SEO
Reason #2: Multimedia Narrative
Reason #3: No-Risk Content
Re...
Your B2B Marketing Needs To Use
5 Reasons Why
Reason #1: SEO
Reason #2: Multimedia Narrative
Reason #3: No-Risk Content
Re...
Want more info like this?
@Square2	
  
Subscribe at square2marketing.com/blog
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5 Reasons Why Your B2B Marketing Needs To Use SlideShare

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Learn the reasons why your B2B company should use SlideShare as part of its inbound marketing strategy, including off-page SEO and lead generation.

Published in: Technology, Business

5 Reasons Why Your B2B Marketing Needs To Use SlideShare

  1. 1. Your B2B Marketing Needs To Use 5 Reasons Why
  2. 2. Presented By:
  3. 3. Presented By: @Square2  
  4. 4. There’s more to social media than just …
  5. 5. There’s more to social media than just … Facebook,
  6. 6. There’s more to social media than just … Facebook, Twitter,
  7. 7. There’s more to social media than just … Facebook, Twitter, Instagram,
  8. 8. There’s more to social media than just … Facebook, Twitter, Instagram, LinkedIn,
  9. 9. There’s more to social media than just … Facebook, Twitter, Instagram, LinkedIn, & Pinterest
  10. 10. There’s more to social media than just … Facebook, Twitter, Instagram, LinkedIn, & Pinterest After all, some of those don’t work as well for B2B companies anyway …!
  11. 11. And you know there’s more to content marketing than just …
  12. 12. And you know there’s more to content marketing than just … •  E-books,
  13. 13. And you know there’s more to content marketing than just … •  E-books, •  Whitepapers,
  14. 14. And you know there’s more to content marketing than just … •  E-books, •  Whitepapers, •  Articles,
  15. 15. And you know there’s more to content marketing than just … •  E-books, •  Whitepapers, •  Articles, •  Tip sheets,
  16. 16. And you know there’s more to content marketing than just … •  E-books, •  Whitepapers, •  Articles, •  Tip sheets, •  & Free reports
  17. 17. And you know there’s more to content marketing than just … •  E-books, And anything gets boring if you use it too much …! •  Whitepapers, •  Articles, •  Tip sheets, •  & Free reports
  18. 18. That’s where SlideShare comes in
  19. 19. That’s where SlideShare comes in SlideShare is a hybrid platform of
  20. 20. That’s where SlideShare comes in social media   SlideShare is a hybrid platform of
  21. 21. That’s where SlideShare comes in social media  & content marketing   SlideShare is a hybrid platform of
  22. 22. That’s where SlideShare comes in So, why should you use SlideShare as part of your B2B marketing efforts? social media  & content marketing   SlideShare is a hybrid platform of
  23. 23. That’s where SlideShare comes in So, why should you use SlideShare as part of your B2B marketing efforts? social media  & content marketing   SlideShare is a hybrid platform of Let’s begin …!
  24. 24. Reason #1:
  25. 25. Reason #1: SEO
  26. 26. Reason #1: SEO (Search Engine Optimization)!
  27. 27. Reason #1: Search Engine Optimization
  28. 28. Reason #1: Search Engine Optimization Like any other social media platform, SlideShare helps your business build online authority with search engines.
  29. 29. Reason #1: Search Engine Optimization Like any other social media platform, SlideShare helps your business build online authority with search engines. This happens through:
  30. 30. Reason #1: Search Engine Optimization Like any other social media platform, SlideShare helps your business build online authority with search engines. This happens through: •  Building trustworthy inbound links from SlideShare
  31. 31. Reason #1: Search Engine Optimization Like any other social media platform, SlideShare helps your business build online authority with search engines. This happens through: •  Building trustworthy inbound links from SlideShare •  Benefiting from SlideShare’s (better) domain authority
  32. 32. Reason #1: Search Engine Optimization Like any other social media platform, SlideShare helps your business build online authority with search engines. This happens through: •  Building trustworthy inbound links from SlideShare •  Benefiting from SlideShare’s (better) domain authority •  Optimizing transcripts of presentations for keywords
  33. 33. Reason #1: Search Engine Optimization Like any other social media platform, SlideShare helps your business build online authority with search engines. This happens through: •  Building trustworthy inbound links from SlideShare •  Benefiting from SlideShare’s (better) domain authority •  Optimizing transcripts of presentations for keywords Then, this happens …!
  34. 34. Reason #1: Search Engine Optimization When
  35. 35. Reason #1: Search Engine Optimization When
  36. 36. Reason #1: Search Engine Optimization When
  37. 37. Reason #1: Search Engine Optimization When
  38. 38. Reason #1: Search Engine Optimization When =
  39. 39. Reason #1: Search Engine Optimization When = More traffic to your website
  40. 40. Reason #1: Search Engine Optimization When = More traffic to your website Which everyone agrees is a good thing!!
  41. 41. Want to learn more about SEO for B2B companies? Click below to read the case study On to Reason #2! >>>!
  42. 42. Reason #2:
  43. 43. Reason #2: Multimedia Narrative
  44. 44. Reason #2: Multimedia Narrative
  45. 45. Reason #2: Multimedia Narrative Different people (i.e., buyers) prefer to consume content in various formats and mediums – so the more your B2B company diversifies into visual and interactive content, the wider your reach.
  46. 46. Reason #2: Multimedia Narrative Different people (i.e., buyers) prefer to consume content in various formats and mediums – so the more your B2B company diversifies into visual and interactive content, the wider your reach. But you don’t need a full-on media division:
  47. 47. Reason #2: Multimedia Narrative Different people (i.e., buyers) prefer to consume content in various formats and mediums – so the more your B2B company diversifies into visual and interactive content, the wider your reach. But you don’t need a full-on media division: •  SlideShare presentations are easy to create in PowerPoint
  48. 48. Reason #2: Multimedia Narrative Different people (i.e., buyers) prefer to consume content in various formats and mediums – so the more your B2B company diversifies into visual and interactive content, the wider your reach. But you don’t need a full-on media division: •  SlideShare presentations are easy to create in PowerPoint •  Repurpose written content into a SlideShare deck
  49. 49. Reason #2: Multimedia Narrative Different people (i.e., buyers) prefer to consume content in various formats and mediums – so the more your B2B company diversifies into visual and interactive content, the wider your reach. But you don’t need a full-on media division: •  SlideShare presentations are easy to create in PowerPoint •  Repurpose written content into a SlideShare deck •  Easily add video, visual content or interactive links
  50. 50. Reason #2: Multimedia Narrative Different people (i.e., buyers) prefer to consume content in various formats and mediums – so the more your B2B company diversifies into visual and interactive content, the wider your reach. But you don’t need a full-on media division: •  SlideShare presentations are easy to create in PowerPoint •  Repurpose written content into a SlideShare deck •  Easily add video, visual content or interactive links Click here for more on inbound marketing and multimedia narrative
  51. 51. Reason #2: Multimedia Narrative Different people (i.e., buyers) prefer to consume content in various formats and mediums – so the more your B2B company diversifies into visual and interactive content, the wider your reach. But you don’t need a full-on media division: •  SlideShare presentations are easy to create in PowerPoint •  Repurpose written content into a SlideShare deck •  Easily add video, visual content or interactive links Click here for more on inbound marketing and multimedia narrative But wait! There’s more …!
  52. 52. Reason #2: Multimedia Narrative
  53. 53. Reason #2: Multimedia Narrative Unlike blog posts or other pieces of written content, SlideShare presentations have to be consumed in a sequential order – just like a narrative or story.
  54. 54. Reason #2: Multimedia Narrative Unlike blog posts or other pieces of written content, SlideShare presentations have to be consumed in a sequential order – just like a narrative or story. This puts your business in the position of storyteller:
  55. 55. Reason #2: Multimedia Narrative Unlike blog posts or other pieces of written content, SlideShare presentations have to be consumed in a sequential order – just like a narrative or story. This puts your business in the position of storyteller: •  So, when sequence is important to your content,
  56. 56. Reason #2: Multimedia Narrative Unlike blog posts or other pieces of written content, SlideShare presentations have to be consumed in a sequential order – just like a narrative or story. This puts your business in the position of storyteller: •  So, when sequence is important to your content, •  Or when skimming is too detrimental,
  57. 57. Reason #2: Multimedia Narrative Unlike blog posts or other pieces of written content, SlideShare presentations have to be consumed in a sequential order – just like a narrative or story. This puts your business in the position of storyteller: •  So, when sequence is important to your content, •  Or when skimming is too detrimental, •  Or when you need to control audience emotions …
  58. 58. Reason #2: Multimedia Narrative Unlike blog posts or other pieces of written content, SlideShare presentations have to be consumed in a sequential order – just like a narrative or story. This puts your business in the position of storyteller: •  So, when sequence is important to your content, •  Or when skimming is too detrimental, •  Or when you need to control audience emotions … Then use
  59. 59. Reason #2: Multimedia Narrative Unlike blog posts or other pieces of written content, SlideShare presentations have to be consumed in a sequential order – just like a narrative or story. This puts your business in the position of storyteller: •  So, when sequence is important to your content, •  Or when skimming is too detrimental, •  Or when you need to control audience emotions … Then use
  60. 60. Reason #2: Multimedia Narrative Unlike blog posts or other pieces of written content, SlideShare presentations have to be consumed in a sequential order – just like a narrative or story. This puts your business in the position of storyteller: •  So, when sequence is important to your content, •  Or when skimming is too detrimental, •  Or when you need to control audience emotions … Then use Some inspiration …!
  61. 61. “All  stories  have  a  curious  and  even   dangerous  power  …  You  must  be  very   careful,  or  without  knowing  it  you  can   change  the  world.”   –Vera  Nazarian  
  62. 62. Reason #3:
  63. 63. Reason #3: No-Risk Content
  64. 64. Reason #3: No-Risk Content
  65. 65. Reason #3: No-Risk Content Gated or form-required content is excellent for driving new leads for your sales team – but what about the visitors not yet ready to convert? SlideShare content is the perfect platform.
  66. 66. Reason #3: No-Risk Content Gated or form-required content is excellent for driving new leads for your sales team – but what about the visitors not yet ready to convert? SlideShare content is the perfect platform. When visitors don’t want the risk of conversion:
  67. 67. Reason #3: No-Risk Content Gated or form-required content is excellent for driving new leads for your sales team – but what about the visitors not yet ready to convert? SlideShare content is the perfect platform. When visitors don’t want the risk of conversion: •  Use a presentation to demonstrate your thought leadership
  68. 68. Reason #3: No-Risk Content Gated or form-required content is excellent for driving new leads for your sales team – but what about the visitors not yet ready to convert? SlideShare content is the perfect platform. When visitors don’t want the risk of conversion: •  Use a presentation to demonstrate your thought leadership •  SlideShare decks also showcase your design and visual skills
  69. 69. Reason #3: No-Risk Content Gated or form-required content is excellent for driving new leads for your sales team – but what about the visitors not yet ready to convert? SlideShare content is the perfect platform. When visitors don’t want the risk of conversion: •  Use a presentation to demonstrate your thought leadership •  SlideShare decks also showcase your design and visual skills •  Presentations offer meatier content than blog posts
  70. 70. Looking to dig deeper into why your prospects choose to buy – or skip out? Discover the power of neuromarketing On to Reason #4! >>>!
  71. 71. Reason #4:
  72. 72. Reason #4: Easy To Share
  73. 73. Reason #4: Easy To Share
  74. 74. Reason #4: Easy To Share For non-gated pieces, you want your content to be easily shared in every way possible. Because they’re easily embedded, SlideShare decks are a perfect platform to share your visual and presentation content.
  75. 75. Reason #4: Easy To Share For non-gated pieces, you want your content to be easily shared in every way possible. Because they’re easily embedded, SlideShare decks are a perfect platform to share your visual and presentation content. What factors increase shareability on SlideShare?
  76. 76. Reason #4: Easy To Share For non-gated pieces, you want your content to be easily shared in every way possible. Because they’re easily embedded, SlideShare decks are a perfect platform to share your visual and presentation content. What factors increase shareability on SlideShare? •  Embed code allows any visitor to easily post your content on their own site – which might just be an industry-leading blog
  77. 77. Reason #4: Easy To Share For non-gated pieces, you want your content to be easily shared in every way possible. Because they’re easily embedded, SlideShare decks are a perfect platform to share your visual and presentation content. What factors increase shareability on SlideShare? •  Embed code allows any visitor to easily post your content on their own site – which might just be an industry-leading blog •  When visitors view your content on a third-party site (like SlideShare), they’re more likely to pass it along to friends
  78. 78. Reason #4: Easy To Share For non-gated pieces, you want your content to be easily shared in every way possible. Because they’re easily embedded, SlideShare decks are a perfect platform to share your visual and presentation content. What factors increase shareability on SlideShare? •  Embed code allows any visitor to easily post your content on their own site – which might just be an industry-leading blog •  When visitors view your content on a third-party site (like SlideShare), they’re more likely to pass it along to friends For example …!
  79. 79. Reason #4: Easy To Share See for yourself:
  80. 80. Reason #4: Easy To Share See for yourself: Hit the share button on the sidebar!
  81. 81. Reason #4: Easy To Share See for yourself: Hit the share button on the sidebar!
  82. 82. Reason #4: Easy To Share See for yourself: See how easy it is to share this presentation? Hit the share button on the sidebar!
  83. 83. Reason #4: Easy To Share See for yourself: See how easy it is to share this presentation? Hit the share button on the sidebar! •  The same could be true of your content
  84. 84. Reason #4: Easy To Share See for yourself: See how easy it is to share this presentation? Hit the share button on the sidebar! •  The same could be true of your content •  Your presentation could even show up on the front page of SlideShare
  85. 85. Reason #4: Easy To Share See for yourself: See how easy it is to share this presentation? Hit the share button on the sidebar! •  The same could be true of your content •  Your presentation could even show up on the front page of SlideShare •  All it takes is a little effort …
  86. 86. Reason #4: Easy To Share See for yourself: See how easy it is to share this presentation? Need more inspiration?! Hit the share button on the sidebar! •  The same could be true of your content •  Your presentation could even show up on the front page of SlideShare •  All it takes is a little effort …
  87. 87. “Start  where  you  are.  Use  what  you  have.   Do  what  you  can.” –Arthur  Ashe
  88. 88. Need more information on sharing your content via social media? Download this free report On to Reason #5! >>>!
  89. 89. Reason #5:
  90. 90. Reason #5: Lead Generation
  91. 91. Reason #5: Lead Generation
  92. 92. Reason #5: Lead Generation Remember that bit about no-risk content from Reason #3? Well, it’s still true, but it’s not the whole picture – your SlideShare content still can and should generate leads for your B2B company.
  93. 93. Reason #5: Lead Generation Remember that bit about no-risk content from Reason #3? Well, it’s still true, but it’s not the whole picture – your SlideShare content still can and should generate leads for your B2B company. Generate more SlideShare leads using these tactics:
  94. 94. Reason #5: Lead Generation Remember that bit about no-risk content from Reason #3? Well, it’s still true, but it’s not the whole picture – your SlideShare content still can and should generate leads for your B2B company. Generate more SlideShare leads using these tactics: •  Include links to your website throughout your deck to drive traffic – these site pages should all be optimized for later conversion
  95. 95. Reason #5: Lead Generation Remember that bit about no-risk content from Reason #3? Well, it’s still true, but it’s not the whole picture – your SlideShare content still can and should generate leads for your B2B company. Generate more SlideShare leads using these tactics: •  Include links to your website throughout your deck to drive traffic – these site pages should all be optimized for later conversion •  Link directly to landing pages from your presentation slides
  96. 96. Reason #5: Lead Generation Remember that bit about no-risk content from Reason #3? Well, it’s still true, but it’s not the whole picture – your SlideShare content still can and should generate leads for your B2B company. Generate more SlideShare leads using these tactics: •  Include links to your website throughout your deck to drive traffic – these site pages should all be optimized for later conversion •  Link directly to landing pages from your presentation slides •  Demonstrate to your audience the value of your gated content
  97. 97. Reason #5: Lead Generation Remember that bit about no-risk content from Reason #3? Well, it’s still true, but it’s not the whole picture – your SlideShare content still can and should generate leads for your B2B company. Generate more SlideShare leads using these tactics: •  Include links to your website throughout your deck to drive traffic – these site pages should all be optimized for later conversion •  Link directly to landing pages from your presentation slides But be sure to keep these factors in mind …! •  Demonstrate to your audience the value of your gated content
  98. 98. Reason #5: Lead Generation
  99. 99. Reason #5: Lead Generation Consider that SlideShare users aren’t the same as the visitors to your website or the readers of your blog – they’re unique.
  100. 100. Reason #5: Lead Generation Consider that SlideShare users aren’t the same as the visitors to your website or the readers of your blog – they’re unique. If we were to create a SlideShare persona, they’d have the following characteristics:
  101. 101. Reason #5: Lead Generation •  Interested in more visual content •  Social media savvy – especially for business •  Looking for short, easily digestible content •  Searching for quick solutions or guidance Consider that SlideShare users aren’t the same as the visitors to your website or the readers of your blog – they’re unique. If we were to create a SlideShare persona, they’d have the following characteristics:
  102. 102. Reason #5: Lead Generation So …! •  Interested in more visual content •  Social media savvy – especially for business •  Looking for short, easily digestible content •  Searching for quick solutions or guidance Consider that SlideShare users aren’t the same as the visitors to your website or the readers of your blog – they’re unique. If we were to create a SlideShare persona, they’d have the following characteristics:
  103. 103. Reason #5: Lead Generation
  104. 104. Reason #5: Lead Generation When optimizing a SlideShare deck for B2B lead generation, focus your conversion efforts on pleasing this persona with content like …
  105. 105. Reason #5: Lead Generation When optimizing a SlideShare deck for B2B lead generation, focus your conversion efforts on pleasing this persona with content like … •  More presentation content,
  106. 106. Reason #5: Lead Generation When optimizing a SlideShare deck for B2B lead generation, focus your conversion efforts on pleasing this persona with content like … •  More presentation content, •  Quick tip sheets,
  107. 107. Reason #5: Lead Generation When optimizing a SlideShare deck for B2B lead generation, focus your conversion efforts on pleasing this persona with content like … •  More presentation content, •  Quick tip sheets, •  Infographics,
  108. 108. Reason #5: Lead Generation When optimizing a SlideShare deck for B2B lead generation, focus your conversion efforts on pleasing this persona with content like … •  More presentation content, •  Quick tip sheets, •  Infographics, •  & Video content
  109. 109. Reason #5: Lead Generation Wrapping things up …! When optimizing a SlideShare deck for B2B lead generation, focus your conversion efforts on pleasing this persona with content like … •  More presentation content, •  Quick tip sheets, •  Infographics, •  & Video content
  110. 110. Want to generate more leads for your business? Discover 10 lead generation secrets On to the end! >>>!
  111. 111. Your B2B Marketing Needs To Use 5 Reasons Why
  112. 112. Your B2B Marketing Needs To Use 5 Reasons Why
  113. 113. Your B2B Marketing Needs To Use 5 Reasons Why Reason #1: SEO
  114. 114. Your B2B Marketing Needs To Use 5 Reasons Why Reason #1: SEO Reason #2: Multimedia Narrative
  115. 115. Your B2B Marketing Needs To Use 5 Reasons Why Reason #1: SEO Reason #2: Multimedia Narrative Reason #3: No-Risk Content
  116. 116. Your B2B Marketing Needs To Use 5 Reasons Why Reason #1: SEO Reason #2: Multimedia Narrative Reason #3: No-Risk Content Reason #4: Easy To Share
  117. 117. Your B2B Marketing Needs To Use 5 Reasons Why Reason #1: SEO Reason #2: Multimedia Narrative Reason #3: No-Risk Content Reason #4: Easy To Share Reason #5: Lead Generation
  118. 118. Want more info like this? @Square2   Subscribe at square2marketing.com/blog
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