Fundraising donor development 1

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Fundraising donor development 1

  1. 1. Donor Development  and Fundraising Dr. Jacob Gordon Kansas University 1 Definition of Key Terms Fundraising: The art of generating funds  through individuals and/or the philanthropic  community for specific purpose/project Relationship Fundraising: Strategic activities  that are based on establishing relationships with  potential givers/donors – individuals and/or  foundations Leadership: The process of influencing others in  making decisions, setting and achieving goals  and concurrently, it is the process of keeping the  organization together 2 What Drives Philanthropy? Three Values – Generosity: The spirit of giving – Experimentation: Desire to fund  creative initiatives – Freedom: Support for the American  Dream 3 1
  2. 2. Why Donor Development and  Fundraising? Societal Changes (Demographic, Advancement  in Science and Technology, Globalization) Challenges (Diminishing federal discretionary  funds, natural disaster, terrorist threat, social,  economic, and health needs) Organizational Capacity‐Building Sustainability of Ongoing Programs/Activities 4 Strategies for Donor  Development and Fundraising Organizational Readiness – Governance and Leadership – Needs Assessment 5 Organizational Readiness  Continued… – Business Plan History and Current Position of the                            Organization Market Research Competitive Business Strategy Operations Forecasting Results Business Controls Writing Up Your Business Plan  6 2
  3. 3. Organizational Readiness Continued… – Implementation – Products (Results) 7 Strategies Continued… Tri‐Sector Fund Development Approach – Public:  Government Agencies Prohibition on Fundraising with Federal Funds OMB Circular A‐122, Attachment B, Section 17. a – Business Sector – Private:  Philanthropy 8 Tool Box for Fund  Development Donor Database Multiple and Culturally Competent  Channels of Communication Foundation Database Federal Register Sound Business Practice 9 3
  4. 4. Tips (Action Points) and  Resources Get your house in order before embarking  on fundraising Don’t feel intimidated about asking for  donations for your cause Develop donor database Practice relationship fundraising as a total  philosophy Be aware of all the research resources  around and available to you 10 Tips Continued … Be clear and precise about the purpose of your  fundraising Use members of your governance and  appropriate staff as part of your marketing  strategy Practice sound business policies, including fiscal  affairs, record keeping, and high ethical  standards Celebrate your success 11 Resources in Fundraising Resources Include: – University Schools of Business – Books and Monographs – Professional Journals – Foundation Directories – Software Materials – Conferences and Reports – Websites – Fund Development Consultants 12 4
  5. 5. Resources in Fundraising Examples: – Burnett, Ken. (2002) Relationship Fundraising. San Francisco: Jossey-Bass – Covey, Stephen R. (1999) The 7 Habits of Highly Effective People. New York: Free Press – Hughs, Arthur M. (2006) Strategic Database Marketing. New York: McGraw Hill – Johnson, M. (1998) The Fundraiser’s Guide to the Internet. New York: Wiley – Raymond, Susan (2004) The Future of Philanthropy: Economics, Ethics and Management. New Jersey: John, Wiley & Sons, Inc. – Salamon, Lester (1999) America’s Nonprofit Sector. New York: Foundation Center. – Warwick, M. (2001) Ten Steps to Fundraising Success: Choosing the Right Strategy for Organization. San Francisco: Jossey-Bass. 13 Indicators for Success Organizational Readiness Effective Fundraising Strategies Multiple Channels of Communication Vision and Mission Statements Organizational Capacity Evaluation 14 5

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