This study concentrates on presenting the development of an idea for a new service for the National Archeological Museum of Athens. The main focus here, is to state how this new proposed service is consistent with the museum brand and in what way it will add value to the customers.
AMA is the first national archaeological museum in Greece and was established by prime minister of Greece Ioannis Kapodistrias in Aigina in 1829. Subsequently the archaeological collection was relocated to a number of exhibition places until 1858, when an international architectural competition was announced for the location and the architectural design of the new museum.
The current location was proposed and the construction of the museum's building began in 1866 and was completed in 1889 using funds from the Greek Government, the Greek Archaeological Society and the society of Mycenae. Major benefactors were Eleni Tositsa who donated the land for the building of the museum, and Demetrios and Nikolaos Vernardakis from Saint Petersburg who donated a large amount for the completion of the museum.
The National Archaeological Museum houses some of the most important artifacts from a variety of archaeological locations around Greece from prehistory to late antiquity. It is considered one of the great museums in the world and contains the richest collection of artifacts from Greek antiquity worldwide. It is situated in the Exarcheia area in central Athens between Epirus Street, Bouboulinas Street and Tositsas Street while its entrance is on the Patission Street adjacent to the historical building of the Athens Polytechnic university (AMA website,2012).
In recent years museums have changed from being predominantly custodial institutions to becoming increasingly focused on audience attraction. New emphasis is placed on museum-audience interactions. This change in the purpose and priorities of museums has impacted upon the nature of museum service context and delivery of service products (A.Gilmore, 2002).
This report aims towards the development of a new service offering for the Athens Archeological Museum. Our proposal, is to facilitate innovation and embrace the ongoing trend which is on the rise, to update museums technological standards by introducing services concerning web interconnectivity and interaction of the museum
with it’s visitors.
Traditionally, the prime function of the museum has been to gather, preserve and stuy objects. Our plan is to maintain a data-collection focus.Today’s museum role has been upgrated. They are not only the gatekeepers of heritage and tradition, but have transformed to an active community enforcer. Therefore, in this digital era strengthening museums through information and data-sharing they will be better able to meet both demanding bottomlines of sustainability (financial solvency and mission execution).