How to Podcast When You’re
Short on Money and Staff
By David Hebert and Scott Horvath

How We Got Here

Our Successes
- Gold Quill (IABC)
- Gold Screen (NAGC)
- NSF Online Radio Network
- Sirius/XM radio
- Online radio syndication
- Web stats and subscriber numbers
- USGS Shoemaker Awards

Reinventing the Wheel?
- Publications
- Web sites
- Policies
- Lectures
- Speeches
- Training
- Slideshows/presentations
- FAQs/Did You Knows (CoreFacts)
- Congressional briefings

The Walk Thru

How We Do It
- Plan It

How We Do It
- Plan It
- Record It

How We Do It
- Plan It
- Record It
- Edit It

How We Do It
- Plan It
- Record It
- Edit It
- Approve It

How We Do It
- Plan It
- Record It
- Edit It
- Approve It
- Transcribe It

How We Do It
- Plan It
- Record It
- Edit It
- Approve It
- Transcribe It
- Post It

Demo

Stretching Your Money/Marketing
+
“Promote it, Jenkins!
“Wait, you mean it
We need people to
costs money?”
hear this.”

Stretching Your Money/Marketing
+ =
“Promote it, Jenkins!
“Wait, you mean it
We need people to
costs money?”
hear this.”

Stretching Your Money/Marketing
“Promote it, Jenkins!
+
“Wait, you mean it
=
?
We need people to
costs money?”
hear this.”

Linking to these sites does not constitute and endorsement by the U.S. Geological Survey, Department of the Interior, or any other Government organization.

Stretching Your Money/Marketing
Linking to these sites does not constitute and endorsement by the U.S. Geological Survey, Department of the Interior, or any other Government organization.

Linking to these sites does not constitute and endorsement by the U.S. Geological Survey, Department of the Interior, or any other Government organization.

Tracking Your Success
Gathering statistics
- Feedburner
- Server logs
- Media using podcasts as messages
- Social Media
- blogs
- Delicious (URL lookup)
- syndication
- Facebook fans
- Twitter (non official)
- Other web services
Linking to these sites does not constitute and endorsement by the U.S. Geological Survey, Department of the Interior, or any other Government organization.

Dos and Don’ts
- Don’t spend money you don’t have to
- Plan and schedule
- Find a quiet place to record (use headphones)
- Have guidelines and approval processes
- Set expectations (over-committing, quality)
- Transcribe (meet accessibility reqs/search)
- Track your usage
- Save in a common storage place
- Create a common naming scheme (20081201_50_CoolScience.mp3)
- Know where you’re going

Linking to these sites does not constitute and endorsement by the U.S. Geological Survey, Department of the Interior, or any other Government organization.

Resources
- Soundsnap.com (for audio)
- Audacity (for audio editing)
- Internet Archives (audio and video)
- FlashKit (audio)
- Transcribr, PodClerk, professional transcriptions
Linking to these sites does not constitute and endorsement by the U.S. Geological Survey, Department of the Interior, or any other Government organization.

usgs.gov/podcasts
How to Podcast When You’re
Short on Money and Staff
By David Hebert and Scott Horvath
David: 703-648-4474 dhebert@usgs.gov
Scott: 703-648-4011 shorvath@usgs.gov
USGS CoreCast and CoreFacts
usgs.gov/podcasts
Podcasting cheat sheet usgs.gov/corecast/docs/podcast_cheatsheet.pdf
RSS cheat sheet usgs.gov/corecast/docs/rss_cheatsheet.pdf

The Studio