Social Media


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A graduate course presentation summing up Social Media incorporating cooperation from businesses. There are three case examples compared and highlighted in an effort to display the use companies can receive from using media sharing and social bookmarking tools.

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Social Media

  1. 1. Overview/Discussion of Case Examples<br />Social Media for Cooperation<br />February 23, 2010<br />Stephen Woodall CGT581<br />
  2. 2. Presentation Overview<br />Principles for using Social Media for Cooperation<br />Example Social Media Tools<br />Case Study 1: Bupa<br />Case Study 2: Nestlé<br />Case Study 3: Microsoft<br />Resources & References<br />
  3. 3. Principles of using Social Media for Cooperation<br />Cooperative social software supports:<br />No pre-defined goals, Informal, & Short term<br />Individual contributor retains authority over their contribution<br />Software assembles data in order to show the combined picture<br />‘Network effect’ where the more employees use it, the greater the increase in overall value to their company<br />
  4. 4. Example Social Media Tools for Cooperation<br />Social Bookmarking<br /><ul><li>Folksonomies</li></ul>user-generated, non-hierarchical keyword categorization using freely chosen keywords for tagging<br /><ul><li>Visualize connections between employees and topics
  5. 5. Great for fragmented workforces and distance communications</li></li></ul><li>Example Social Media Tools for Cooperation<br /><ul><li>Media Sharing
  6. 6. Create, Publish, Share
  7. 7. Tag, Comment, Rate
  8. 8. Extract Data for patterns, relationships, and filtering (RSS)</li></li></ul><li>Case Study 1: Bupa<br />Bupa<br /> - Established over 60 years ago in the UK, now an international healthcare company with customers in 200 countries. <br />Knowledge base on intranet <br /> - Facilitated so employees could maximize decisions and internal communications<br /> - Contributed to the overall organization, benefitted from newly discovered information.<br />
  9. 9. Cogenz - enterprise social bookmarking<br /> - Collect: Save links to interesting internet and intranet pages and access them from anywhere. <br /> - Collaborate: Share bookmarks privately with others in your organization. <br /> - Connect: Easily find useful links and topics, and relevant experts in your company.<br />Case Study 1 (cont.)<br />
  10. 10. Case Study 2: Nestlé<br />Nestlé Company since 1867<br />- “Nestlé invests in continuous development of its products to enhance their quality and nutritional value.” - Nestlé CSV quote<br /> - Nestlé Creating Shared Value focuses on global efforts to increase faster delivery of their products, also reaching out to consumers’ healthy lifestyle needs.<br />
  11. 11. Case Study 2 (cont.)<br />Nestlé connects employees, promotes to public <br /> - Facilitated YouTube Channel to highlight employees’ personal approach to CSV<br />CSV for me feat. personal stories from Nestlé employees<br />
  12. 12. Case Study 3: Microsoft<br />Microsoft <br />- Online learning initiatives developing within the Enterprise Partner Group (EPG)<br />Academy Mobile <br /> - 5 to 10 minute video clips, podcasts, audio<br /> - Media sharing extranet site -Employees can access content without the need to VPN.<br />
  13. 13. Case Study 3 (cont.)<br />Knowledge moving freely through the organization. <br />Microsoft Academy Mobile Promo Video<br />User Experience Interface<br />
  14. 14. Resources & References<br />Cook, N. (2008). Enterprise 2.0 (illustrated edition.). Ashgate.  <br />Ives, B. (2007). Cogenz – Enterprise 2.0 Social Bookmarking. Retrieved February 22, 2010, from Fast Forward Blog:<br />Microsoft SharePoint Team. (2007). Microsoft Academy Mobile - MOSS 2007 Powered, Community Driven Videocast/Podcast Service for the Enterprise - How We Did It. Retrieved February 22, 2010, from Microsoft SharePoint Team Blog:<br />Nestlé. (2010). Creating Shared Value. Retrieved February 22, 2010, from Nestlé:<br />
  15. 15. Overview/Discussion of Case Examples<br />Social Media for Cooperation<br />February 23, 2010<br />Stephen Woodall CGT581<br />