Print & SEO!

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Online Search has replaced the Yellowbooks as the most used tool to find a business or service

As the prevalence of smartphones increases so does the use of search as a way to find businesses/servics

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  • What are the 4 Key Factors?
  • Where do the highest click through rates come from?
  • Print & SEO!

    1. 1. Your Local Search Engine Optimization Solution
    2. 2. SEO ( Search Engine Optimization) Search engine optimization ( SEO ) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results.”
    3. 3. Why Is SEO Important? <ul><ul><li>Online Search has replaced the Yellowbooks as the most used tool to find a business or service </li></ul></ul><ul><ul><li>As the prevalence of smartphones increases so does the use of search as a way to find businesses/services </li></ul></ul>
    4. 4. Five Key Factors of SEO <ul><li>Key Words </li></ul><ul><li>Credible Inbound Links </li></ul><ul><li>Domain Name </li></ul><ul><li>Traffic </li></ul><ul><li>Content </li></ul>
    5. 5. 1 - Key Words <ul><li>Title Tags </li></ul><ul><ul><li>Mouse Over Tab or on the top line of browser </li></ul></ul><ul><li>Description Tags (invisible on website, shown in search results) </li></ul><ul><li>Keyword Tags (invisible, only part of code) </li></ul>
    6. 6. 2 - CREDIBLE INBOUND LINKS <ul><li>A large portion of how Search Engines such as Google Rank a website is in it’s inbound links </li></ul><ul><li>Inbound Links are links back to a business’ site coming from other credible websites in the world wide web. </li></ul><ul><li>The biggest benefit to our advertising partners is being a part of the Res our ce Marketplace and all the inbound links from our credible Newspaper, Radio, & TV partner websites within our network. </li></ul>
    7. 7. What does SEO cost? <ul><li>Small Companies can spend thousands of dollars each year to understand and manipulate the search results in order to be in the top of the “organic” rankings. </li></ul>
    8. 8. Organic vs. Paid Results
    9. 9. Golden Triangle
    10. 10. TRAFFIC Helps Increase “SEO” <ul><li>The more traffic you have to your own site, and credible sites linked to yours, the more your “SEO” will increase! </li></ul><ul><ul><li>1,000 page views or 1,000,000 page views </li></ul></ul><ul><ul><li>Which would you prefer? </li></ul></ul>
    11. 11. FUNCTIONAL DOMAIN NAMES <ul><li>Jimmiller.com = not functional </li></ul><ul><li>insurancelosangeles.com = functional </li></ul><ul><li>tjspizza.com = not functional </li></ul><ul><li>restaurantlosangeles.com = functional </li></ul>
    12. 12. <ul><li>We have developed a SEO Network that consistently helps our customers appear in the top search results on Google, Yahoo & Bing search engines for the keywords most important to them </li></ul><ul><li>We do this by building you a customizable micro-website or landing page that many businesses use as a stand-alone website, or as an effective funnel to drive additional traffic to their existing website </li></ul>The Solution
    13. 13. Get the Best of Traditional & Internet Advertising! <ul><li>For less than $400 a month! </li></ul>
    14. 14. You Get <ul><li>Massive Exposure to an Affluent Demographic via internet and print ads </li></ul><ul><li>A New User Friendly Website </li></ul><ul><li>Search Engine Optimization for your New and Existing Website </li></ul>

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