Metro Philly

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Metro is the 5th largest circulated and the most read free daily newspaper in the US (1,210,629 daily readers), achieving readership growth of 24% in the past 2 years, a level surpassing all other newspapers. As the leading commuter newspaper, Metro targets the most active, high-spending young professionals in New York, Boston, and Philadelphia and delivers the highest % of readers 18-49. Concise, contemporary and colorful, Metro provides news/entertainment to captive, attention-hungry commuters. Metro offers innovative multi-platform/geo-targeted campaigns; print, out-of-home, and on-line. As the pioneer of the free daily newspaper, Metro’s global brand attracts 17 million daily readers across 18 countries, making Metro the world’s largest global newspaper.

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Metro Philly

  1. 2. Metro model <ul><li>Target Audience </li></ul><ul><li>Designed for younger, active professionals within an engaging platform </li></ul><ul><li>Effective Advertising Vehicle </li></ul><ul><li>Metro’s focus on ad effectiveness, creative solutions and cost efficiency has made it a winner and leader in print innovation </li></ul><ul><li>Quick and Informative Read </li></ul><ul><li>Designed to be read within the average commuter time </li></ul>Source: CAC Q3 2010 average daily circulation period ending 9/30/10; NY adds Long Island: AFL Web printing press run as of 9/13/10; ABC Audit 9/30/10
  2. 3. Metro effectiveness In Demand, High Reader Retention, Advertising Impact <ul><li>High Product Demand </li></ul><ul><li>Metro prints only what is consumed by commuters </li></ul><ul><li>Less than 1.3% return rate with readership steadily increasing </li></ul><ul><li>(Newspaper average return rate 14-16%) </li></ul>Source: CAC
  3. 4. Metro is a cover to cover read • The average commuter is able to read less than 40% of a traditional newspaper Source: Average Commute Time – Census Bureau; Percentage based off of average page count of newspaper 25 pages / 25 pages 100% read through 24 pages / 59 pages 40% read through 16 pages / 54 pages 30% read through
  4. 5. Metro US Source: Scarborough R2 2010; CAC Q3 2010 average daily circulation period ending 9/30/10; NY adds Long Island: AFL Web printing press run as of 9/13/10
  5. 6. Metro’s circulation keeps growing… Since 2001, Metro’s circulation has grown 437% Source: CAC Q3 2010 average daily circulation period ending 9/30/10; NY adds Long Island: AFL Web printing press run as of 9/13/10; ABC Audit 9/30/10
  6. 7. The Metro Moment Metro US delivers its newspaper right where our readers begin and end their morning commute-at major commuter hubs via hand promotion and newspaper boxes
  7. 8. Controlled circulation distribution Metro Philadelphia delivers its newspaper to the highest concentrated commuter markets with an average daily circulation of 118,725. Source: CAC Q3 2010 period ending 9/30/10 net press run one day zip code report 9/24/10
  8. 9. Circulation strength Metro Philadelphia is #1 with leading distribution in Philadelphia Source: ABC 2009, CAC Q3 2010 net press run one day zip code report 9/24/10 (Philadelphia County)
  9. 10. Metro’s readership grows giving urbanites what they want: quality unbiased news for free Source: Scarborough R1 Totals 2001-2010 Metro continues to show strength in its readership reaching 1,103,060 readers and achieving 425% growth from 2001-2010.
  10. 11. Metro has a unique demographic Source: Scarborough R2 2010 The Metro newspaper generation: Metro invented a new way for advertisers to engage and attract a Twittering, blogging, Facebooking, and smart phone using generation who grew up with the Internet and expectation of free news.
  11. 12. Editorial framework: Award-winning design… Monday Careers and Education Tuesday Books, Shop (Style, Tech) Wednesday Real Estate, Food, Health Thursday Travel, Going Out Friday TV, Movies, Entertainment … Compelling content from partners that matter MY METRO WEEKLY SECTIONS
  12. 13. Editorial framework: My Metro daily sections National / International Local Money My Voice / Games Entertainment Sports
  13. 14. Urbanlist YOUR ONE STOP SOLUTION FOR MAXIMUM CLASSIFIED LISTING VISIBILITY Urbanlist provides a targeted reach with ONE INTEGRATED online and print solution SEARCH IT. FIND IT. BUY IT. Source: Scarborough R2 2010
  14. 15. Metro US brand ambassador team Metro Daily Promoters Connect with your audience on a one-to-one level with our Metro Premium Promoters. • Promoters can be selected based on image and campaign purpose. • Promoters may be branded or scripted and can distribute premiums at custom locations. Metro Premium Promoters Metro promoter team • Dress Metro hand promoters in branded clothing to further promote your message. These promoters are strategically placed in key transit points to personally hand deliver the paper to loyal readers every day from 7:00-10:00 am
  15. 16. 360º Opportunities <ul><li>METRO.US </li></ul><ul><li>Content rich sections and features deliver an extension to the daily print edition. </li></ul><ul><li>METRO READER CONTEST </li></ul><ul><li>Metro’s popular contest promotion includes a co-branded advertisement and dedicated microsite. </li></ul><ul><li>THE LOOP </li></ul><ul><li>The Loop E-newsletter includes a special offer incorporated into a custom written promotion with image and link to your website.(20,000 e-mail recipients) </li></ul><ul><li>METRO SMS </li></ul><ul><li>Direct interaction with readers through sms. </li></ul><ul><li>Includes in-newspaper promotional advertisement. </li></ul><ul><li>Texters will immediately receive a </li></ul><ul><li>bounce back message with a follow-up call-to-action (link to purchase tickets, website URL, phone number, etc.) </li></ul><ul><li>HOME PAGE E-PLAYER </li></ul><ul><li>Get front row access to Metro’s premium sports and entertainment coverage. Surround our e-video player with your brand. </li></ul>
  16. 17. Creative Advertising
  17. 18. Creative Advertising
  18. 19. Adding Metro will… • Increase your reach among an unduplicated audience of professionals. • Lower your CPM. • Break through the clutter. • Create immediacy: Add impact with delivery where and when you want it most.
  19. 20. Metro is… • Increase your reach among an unduplicated audience of professionals. • Lower your CPM. • Break through the clutter. • Create immediacy: Add impact with delivery where and when you want it most. … your one stop shop to all your media needs. Creative In-Paper Executions Brand Ambassadors 20,000 subscriber base Interactive Reader Contest Micro site Source: Scarborough R2 2010; CAC Q3 2010 average daily circulation period ending 9/30/10; NY adds Long Island: AFL Web printing press run as of 9/13/10; ABC Audit 9/30/10

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