1               #                   NEWSPAPER INPHILADELPHIA       PHILADELPHIA                   CENTER CITY
Retail                       Spent $500+ on cosmetics,            Spent $500+ on women’s        Spent $500+ on women’s sho...
Retail                     Primary decision makers when         Regularly shop for designer goods   Regularly shop at     ...
Real Estate                      Own a home valued at 250k+         Rent their current homes   Live in an apartment       ...
Education                     Attended special/technical or     College Educated     Have a high school diploma           ...
Recruitment                    Regularly search for jobs online          Have attended a job or        Actively searching ...
Health Care                      Are covered by an individual        Regularly purchase OTC    Purchased weight loss      ...
Automotive                     Plan on paying 20k+ for a new        Own or lease a hybrid vehicle   Own a new car         ...
Automotive                   Plan on purchasing a pre-owned         Own 2+ cars       Own or lease a luxury vehicle       ...
Going Out                   Lead active lifestyles, participate    Have attended a concert in the   Have attended a profes...
Going Out                       Active in their communities,       Regularly dine out    Prefer dining out at an upscale  ...
Financial                       Invest in their communities        Have contributed to a charitable   Invest in their futu...
Financial                    Utilize online banking for bill Utilize the services of a full service   Are small business o...
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How Does Metro Readers Stack Up to other Daily Readers?

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How Does Metro Readers Stack Up to other Daily Readers?

  1. 1. 1 # NEWSPAPER INPHILADELPHIA PHILADELPHIA CENTER CITY
  2. 2. Retail Spent $500+ on cosmetics, Spent $500+ on women’s Spent $500+ on women’s shoes perfumes, or skin care items in casual apparel in the past 12 in the past 12 months (index) the past 12 months (index) months (index) 318 194 329 Philadelphia Philadelphia Philadelphia 54 88 78 Daily News Daily News Daily News 63 110 187 Inquirer Inquirer InquirerSource: Scarborough R2 2010, Base: A18-49, 25-49, 250k+
  3. 3. Retail Primary decision makers when Regularly shop for designer goods Regularly shop at making a major purchase and apparel department stores 79% 54% 92% Philadelphia Philadelphia Philadelphia 68% 43% 90% Daily News Daily News Daily News 78% 30% 72% Inquirer Inquirer InquirerSource: Scarborough R2 2010, Base: A18-49, 25-49, 250k+
  4. 4. Real Estate Own a home valued at 250k+ Rent their current homes Live in an apartment (index) (index) 127 60% 228 Philadelphia Philadelphia Philadelphia 31 29% 86 Daily News Daily News Daily News 127 16% 61 Inquirer Inquirer InquirerSource: Scarborough R2 2010, Base: A18-49,25-49, 250k+
  5. 5. Education Attended special/technical or College Educated Have a high school diploma vocational school in the past 12 months 49% 118 48% Philadelphia Philadelphia Philadelphia 39% 29 46% Daily News Daily News Daily News 27% 113 30% Inquirer Inquirer InquirerSource: Scarborough R2 2010, A18-49, 25-49, 250k+
  6. 6. Recruitment Regularly search for jobs online Have attended a job or Actively searching for new jobs (index) recruitment fair in the past 12 (index) months (index) 145 214 147 Philadelphia Philadelphia Philadelphia 105 57 54 Daily News Daily News Daily News 103 34 35 Inquirer Inquirer InquirerSource: Scarborough R2 2010, Base: A18-49, 25-49, 250k+
  7. 7. Health Care Are covered by an individual Regularly purchase OTC Purchased weight loss insurance plan (index) medication medication in the past 12 months (index) 249 64% 171 Philadelphia Philadelphia Philadelphia 130 50% 125 Daily News Daily News Daily News 101 57% 36 Inquirer Inquirer InquirerSource: Scarborough R2 2010, Base: A18-49, 25-49, 250k+
  8. 8. Automotive Plan on paying 20k+ for a new Own or lease a hybrid vehicle Own a new car vehicle (index) (index) 119 165 60% Philadelphia Philadelphia Philadelphia 68 80 50% Daily News Daily News Daily News 105 23 55% Inquirer Inquirer InquirerSource: Scarborough R2 2010, Base: A18-49, 25-49, 250k+
  9. 9. Automotive Plan on purchasing a pre-owned Own 2+ cars Own or lease a luxury vehicle luxury vehicle in the next 12 (index) months (index) 431 38% 115 Philadelphia Philadelphia Philadelphia 334 29% 79 Daily News Daily News Daily News 351 34% 81 Inquirer Inquirer InquirerSource: Scarborough R2 2010, Base: A18-49, 25-49, 250k+
  10. 10. Going Out Lead active lifestyles, participate Have attended a concert in the Have attended a professional in local outdoor activities past 12 months (index) sporting event in the past 12 months (index) 83% 233 182 Philadelphia Philadelphia Philadelphia 79% 131 119 Daily News Daily News Daily News 81% 142 110 Inquirer Inquirer InquirerSource: Scarborough R2 2010, Base: A18-49, 25-49, 250k+
  11. 11. Going Out Active in their communities, Regularly dine out Prefer dining out at an upscale attended local/community restaurant (index) based events 78% 96% 54% Philadelphia Philadelphia Philadelphia 74% 92% 26% Daily News Daily News Daily News 73% 91% 38% Inquirer Inquirer InquirerSource: Scarborough R2 2010, Base: A18-49, 25-49, 250k+
  12. 12. Financial Invest in their communities Have contributed to a charitable Invest in their future, have through local charities and organization in the past year stocks or stock options businesses 80% 65% 75% Philadelphia Philadelphia Philadelphia 60% 60% 74% Daily News Daily News Daily News 63% 63% 75% Inquirer Inquirer InquirerSource: Scarborough R2 2010, Base: A18-49, 25-49, 250k+
  13. 13. Financial Utilize online banking for bill Utilize the services of a full service Are small business owners payment and loan management stock broker (index) (index) 47% 144 189 Philadelphia Philadelphia Philadelphia 36% 39 150 Daily News Daily News Daily News 46% 144 182 Inquirer Inquirer InquirerSource: Scarborough R2 2010, Base: A18-49, 25-49, 250k+

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