INTERACT: Use Social Media to Organically Grow Your Web Presence

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This is a presentation for a group associated with the St. Louis Regional Arts Commission and Art and Education Council of Greater St. Louis on Social Media.

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INTERACT: Use Social Media to Organically Grow Your Web Presence

  1. 1. INTERACT Use Social Media to Organically Grow Your Web Presence
  2. 2. INTERACT TODAY! <ul><li>Check in at RAC </li></ul><ul><li>#INTERACTsocialmedia </li></ul><ul><li>@sprydigital and @saburkett </li></ul><ul><li>Real-time Sharing </li></ul>
  3. 3. INTERACT to increase visibility <ul><li>Brand and Plan </li></ul><ul><li>Build an Audience </li></ul><ul><li>Engage your Audience </li></ul><ul><li>Stay Relevant to Retain Audience </li></ul>
  4. 4. BRAND and PLAN <ul><li>Extend your Brand </li></ul><ul><li>Subset of Marketing/Communication Plan </li></ul><ul><li>Ties to PR Plan </li></ul><ul><li>Who – What – When – Where - How </li></ul>
  5. 5. BRAND and PLAN <ul><li>Logo/Image on SM Site </li></ul><ul><li>Updated/relevant profile </li></ul><ul><li>Good Name; easy to remember! </li></ul><ul><li>Make it easy for people to connect with you! </li></ul>
  6. 8. WHO are you trying to reach? <ul><li>Understanding Your Customer </li></ul><ul><li>Demographics </li></ul><ul><li>Who are you trying to attract? </li></ul><ul><li>What is their interaction with Social Media? </li></ul>
  7. 11. What you want to communicate <ul><li>Educating community on local artist </li></ul><ul><li>Discussions on the theater process </li></ul><ul><li>Sharing interesting work going on throughout the country </li></ul><ul><li>Selling should not be primary purpose </li></ul>
  8. 12. WHEN you will engage <ul><li>Frequently is best </li></ul><ul><li>Once or twice a day </li></ul><ul><li>Not just M-F; Saturday and Sunday very popular! </li></ul><ul><li>ReTweet or Share as long as relevant </li></ul><ul><li>Don’t do all at once </li></ul>
  9. 13. WHERE to engage <ul><li>Twitter and Facebook is our focus today! </li></ul><ul><li>Destinations – Foursquare, Yelp </li></ul><ul><li>LinkedIn for Donors and Board Members! </li></ul>
  10. 15. HOW to Engage <ul><li>Use the right tools! </li></ul><ul><li>Smart Phones make it easier to stay engaged </li></ul><ul><li>Link Twitter and Facebook so that one updates the other </li></ul><ul><li>HootSuite allows scheduled updates </li></ul>
  11. 17. Build an Audience <ul><li>Call to Action on Website </li></ul><ul><li>Signatures and Newsletters </li></ul><ul><li>Business Cards </li></ul><ul><li>Give them reasons to follow </li></ul><ul><li>Offer Incentives </li></ul><ul><li>Get Board and Staff involved </li></ul>
  12. 20. Engage you Audience <ul><li>Interacting is Key </li></ul><ul><li>Twitter Community is Different than Facebook </li></ul><ul><li>Listen to Conversations </li></ul><ul><li>Respond to people </li></ul><ul><li>Welcome Newcomers </li></ul>
  13. 22. ENGAGE in Twitter <ul><li>Mention people @ </li></ul><ul><li>Research or create relevant searches </li></ul><ul><li>Use # for key aspects such as #stl </li></ul><ul><li>Follow interesting groups/people </li></ul><ul><li>#FF – Favorite Fridays </li></ul>
  14. 23. St. Louis Twitter Community <ul><li>@stldaily </li></ul><ul><li>@GoSTL </li></ul><ul><li>@SceneSTL </li></ul><ul><li>@stlCamps </li></ul><ul><li>@501Connect </li></ul><ul><li>Your Artists, Vendors, Others of interest </li></ul><ul><li>@stlpublicradio </li></ul><ul><li>@InsideSTL </li></ul><ul><li>@AliveMagSTL </li></ul><ul><li>@explorestlouis </li></ul><ul><li>@kevincjohnson </li></ul><ul><li>@stlmag_arts </li></ul><ul><li>Each other! </li></ul>
  15. 24. FACEBOOK Engagement <ul><li>Pictures are worth a 1,000 words! </li></ul><ul><li>Highlight people who attend your events and tag them. </li></ul><ul><li>Use WHY, MOST, WORLD and HOW in titles of posts. – People share these </li></ul><ul><li>Don’t PROMOTE but ENTICE </li></ul><ul><li>Post topics people want to talk about </li></ul>
  16. 25. Stay RELEVANT and RETAIN <ul><li>Don’t abuse or overuse </li></ul><ul><li>Encourage FANS and Followers to Share, Talk and Provide Topics </li></ul><ul><li>Inquire or Ask Questions </li></ul><ul><li>Be a real person! </li></ul><ul><li>Continue to respond </li></ul>
  17. 26. Questions?
  18. 27. Spry Digital, LLC PO Box 191375 SpryDigital.com @sprydigital [email_address] 314-514-5577

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