Your SlideShare is downloading. ×
0
Mobile Internet and LBS / SPRXmobile
Mobile Internet and LBS / SPRXmobile
Mobile Internet and LBS / SPRXmobile
Mobile Internet and LBS / SPRXmobile
Mobile Internet and LBS / SPRXmobile
Mobile Internet and LBS / SPRXmobile
Mobile Internet and LBS / SPRXmobile
Mobile Internet and LBS / SPRXmobile
Mobile Internet and LBS / SPRXmobile
Mobile Internet and LBS / SPRXmobile
Mobile Internet and LBS / SPRXmobile
Mobile Internet and LBS / SPRXmobile
Mobile Internet and LBS / SPRXmobile
Mobile Internet and LBS / SPRXmobile
Mobile Internet and LBS / SPRXmobile
Mobile Internet and LBS / SPRXmobile
Mobile Internet and LBS / SPRXmobile
Mobile Internet and LBS / SPRXmobile
Mobile Internet and LBS / SPRXmobile
Mobile Internet and LBS / SPRXmobile
Mobile Internet and LBS / SPRXmobile
Mobile Internet and LBS / SPRXmobile
Mobile Internet and LBS / SPRXmobile
Mobile Internet and LBS / SPRXmobile
Mobile Internet and LBS / SPRXmobile
Mobile Internet and LBS / SPRXmobile
Mobile Internet and LBS / SPRXmobile
Mobile Internet and LBS / SPRXmobile
Mobile Internet and LBS / SPRXmobile
Mobile Internet and LBS / SPRXmobile
Mobile Internet and LBS / SPRXmobile
Mobile Internet and LBS / SPRXmobile
Mobile Internet and LBS / SPRXmobile
Mobile Internet and LBS / SPRXmobile
Mobile Internet and LBS / SPRXmobile
Mobile Internet and LBS / SPRXmobile
Mobile Internet and LBS / SPRXmobile
Mobile Internet and LBS / SPRXmobile
Mobile Internet and LBS / SPRXmobile
Mobile Internet and LBS / SPRXmobile
Mobile Internet and LBS / SPRXmobile
Mobile Internet and LBS / SPRXmobile
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Mobile Internet and LBS / SPRXmobile

1,878

Published on

High-level overview of current and future status and growth of mobile internet, location-based services (LBS), context and different mobile tools and services

High-level overview of current and future status and growth of mobile internet, location-based services (LBS), context and different mobile tools and services

Published in: Technology, Business
0 Comments
6 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,878
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
325
Comments
0
Likes
6
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  1. Mobile Internet and LBS: Now and Future September 22th, 2008 Yuri van Geest SPRXmobile Mobile Monday Amsterdam 9/23/08 Making Mobile Magic 1
  2. SPRXmobile > Mission We are a strategic, creative design consultancy specialized in mobile Strategy and concepting for mobile sites, apps and marketing campaigns 9/23/08 Making Mobile Magic 2
  3. Our Team Claire Boonstra Raimo van der Klein Yuri van Geest Maarten Lens-FitzGerald 9/23/08 Making Mobile Magic 3
  4. Clients •  NOS Mobiel (Olympics, Tour de France) –  m.nos.nl •  Vodafone (100.000 euro contest, 52 entries) –  www.vodafonemobileclicks.nl •  Postcode Loterij •  Rabobank •  Mobile Monday Amsterdam 9/23/08 Making Mobile Magic 4
  5. Agenda •  Present of Mobile Internet –  Growth & Stats –  Overview •  Future of Mobile Internet –  Internet of Things -- Context and Location 9/23/08 Making Mobile Magic 5
  6. Growth & Stats 9/23/08 Making Mobile Magic 6
  7. Mobile Eats It All 9/23/08 Making Mobile Magic 7
  8. Tipping Point Drivers •  Network •  Handsets •  OS •  Applications •  Content •  Flat Rate Pricing •  Open Mobile Web •  Business models 9/23/08 Making Mobile Magic 8
  9. Dutch Stats •  > 1,6 million active users now •  500.000 active users added next 12 months and increasing every year ! 9/23/08 Making Mobile Magic 9
  10. Japan: Generational Shift 9/23/08 Making Mobile Magic 10
  11. Overview Mobile Tools 9/23/08 Making Mobile Magic 11
  12. Two Worlds Two Relationships 9/23/08 Making Mobile Magic 12
  13. Trust and Priority Market Economy Social Economy 9/23/08 Making Mobile Magic 13
  14. The Wand Physical Virtual 9/23/08 Making Mobile Magic 14
  15. Overview Social/Connected Alternate Reality Games Facebook Hyves LBS client/Nulaz Multiplayer Gaming Qik/Kyte Dating Presence/Twitter Chat/Twitter Roomware/ Bluetooth ID Viral Marketing Physical Virtual Payments/NFC Wallpaper/ringtones (QR) Codes Mobile TV/Books/Video/Music RFID Mobile AdWords (SEA) LB AdWords, banners, Mobile SEO SMS en affiliate SMS/MMS marketing Bluecasting Bannering/affiliate/textlinks Physical computing Widgets/RSS feeds Commercial 9/23/08 Making Mobile Magic 15
  16. Trackr + KPN Buddyfinder + Hyves client + Nulaz 9/23/08 Making Mobile Magic 16
  17. Your Own Mobile TV Station ComVu/Pocketcaster  Kyte.tv  + Seesmic + 12seconds.tv + Qik 9/23/08 Making Mobile Magic 17
  18. Roomware Project: LB ID 9/23/08 Making Mobile Magic 18
  19. Hot Growth Areas Presence & Mob. Buddyfinders content sharing Heavy Entertainment Social & Gaming Networks 9/23/08 Making Mobile Magic 19
  20. LB mobiele sites Buienradar KPN in de buurt 9/23/08 Making Mobile Magic 20
  21. Sports Tracker & LifeVine 20 mei 2008 Raimo van der Klein
  22. QR codes 9/23/08 Making Mobile Magic 22
  23. Geotagged YouTube 9/23/08 Making Mobile Magic 23
  24. Movels: LB ? 9/23/08 Making Mobile Magic 24
  25. Amazon Kindle 9/23/08 Making Mobile Magic 25
  26. Agenda •  Present of Mobile Internet –  Growth & Stats –  Overview •  Future of Mobile Internet –  Internet of Things –  Context 9/23/08 Making Mobile Magic 26
  27. Internet of Things 9/23/08 Making Mobile Magic 27
  28. Step into the Unknown The Medium = The Message (McLuhan) Use the USPs of Mobile Internet 9/23/08 Making Mobile Magic 28
  29. Internet of Things “The street as platform ... We can’t see how the street is immersed in a twitching, pulsing cloud of data. This is a new kind of data, collective and individual, aggregated and discrete, open and closed, constantly logging impossibly detailed patterns of behavior. The behavior of the street.” 9/23/08 Making Mobile Magic 29
  30. The Wand 9/23/08 Making Mobile Magic 30
  31. Mobile Roles •  Data gatherer •  Connecter •  Scanner •  Exchanger •  Informer •  Guide •  Filterer •  Enricher 9/23/08 Making Mobile Magic 31 http://www.flickr.com/photos/simona84/2088719759/sizes/l/
  32. Roles -> Verbs Click it Find it Record it Check it Swipe it Tell it Share it Schedule it Sync it Email it Rate it Challenge it Make it SMS it Digg it Stick it Play it Date it Blog it Try it Pay it Twitter it SMS it Get it Exchange it Trace it Show it Read it Buy it Shoot it Watch it …… Sell it Edit it Feed it 9/23/08 Making Mobile Magic 32
  33. Effects on LB content More Data + More Roles + More Verbs = More Social, Less Market = LB content -> NICHE 9/23/08 Making Mobile Magic 33
  34. Context 9/23/08 Making Mobile Magic 34
  35. Evolution of mobile 2008 2000 1992 communication mobile internet contextual services 9/23/08 Making Mobile Magic 35
  36. Context > Content Task context Environmental context Spatio- Temporal Social context context Physiological Mental context context 9/23/08 Making Mobile Magic 36
  37. Contextual relevant feeds •  Presence Messaging/Microblog •  Buddyfinder •  News alerts/Goal alerts •  Rain forecast/Traffic jams •  Food traceability 9/23/08 Making Mobile Magic 37
  38. Mobile Location Apps 9/23/08 Making Mobile Magic 38
  39. Search GeoData 9/23/08 Making Mobile Magic 39
  40. UGC Tracks 9/23/08 Making Mobile Magic 40
  41. Effects of Context •  Have physical related content •  Have a relation with ‘objects’ Get Physical! •  Have ‘sensors’ in the real world •  Make filter tools for my life •  Access to maps •  POI / Events (TipSpot) •  Databases/recommendations -> incl. RDF, semantics ! 9/23/08 Making Mobile Magic 41 http://www.flickr.com/photos/nikonsnapper/1486019218/sizes/l/
  42. yuri@sprxmobile.com www.sprxmobile.com 9/23/08 Making Mobile Magic 42

×