Mobile Internet and LBS / SPRXmobile

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High-level overview of current and future status and growth of mobile internet, location-based services (LBS), context and different mobile tools and services

High-level overview of current and future status and growth of mobile internet, location-based services (LBS), context and different mobile tools and services

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  • 1. Mobile Internet and LBS: Now and Future September 22th, 2008 Yuri van Geest SPRXmobile Mobile Monday Amsterdam 9/23/08 Making Mobile Magic 1
  • 2. SPRXmobile > Mission We are a strategic, creative design consultancy specialized in mobile Strategy and concepting for mobile sites, apps and marketing campaigns 9/23/08 Making Mobile Magic 2
  • 3. Our Team Claire Boonstra Raimo van der Klein Yuri van Geest Maarten Lens-FitzGerald 9/23/08 Making Mobile Magic 3
  • 4. Clients •  NOS Mobiel (Olympics, Tour de France) –  m.nos.nl •  Vodafone (100.000 euro contest, 52 entries) –  www.vodafonemobileclicks.nl •  Postcode Loterij •  Rabobank •  Mobile Monday Amsterdam 9/23/08 Making Mobile Magic 4
  • 5. Agenda •  Present of Mobile Internet –  Growth & Stats –  Overview •  Future of Mobile Internet –  Internet of Things -- Context and Location 9/23/08 Making Mobile Magic 5
  • 6. Growth & Stats 9/23/08 Making Mobile Magic 6
  • 7. Mobile Eats It All 9/23/08 Making Mobile Magic 7
  • 8. Tipping Point Drivers •  Network •  Handsets •  OS •  Applications •  Content •  Flat Rate Pricing •  Open Mobile Web •  Business models 9/23/08 Making Mobile Magic 8
  • 9. Dutch Stats •  > 1,6 million active users now •  500.000 active users added next 12 months and increasing every year ! 9/23/08 Making Mobile Magic 9
  • 10. Japan: Generational Shift 9/23/08 Making Mobile Magic 10
  • 11. Overview Mobile Tools 9/23/08 Making Mobile Magic 11
  • 12. Two Worlds Two Relationships 9/23/08 Making Mobile Magic 12
  • 13. Trust and Priority Market Economy Social Economy 9/23/08 Making Mobile Magic 13
  • 14. The Wand Physical Virtual 9/23/08 Making Mobile Magic 14
  • 15. Overview Social/Connected Alternate Reality Games Facebook Hyves LBS client/Nulaz Multiplayer Gaming Qik/Kyte Dating Presence/Twitter Chat/Twitter Roomware/ Bluetooth ID Viral Marketing Physical Virtual Payments/NFC Wallpaper/ringtones (QR) Codes Mobile TV/Books/Video/Music RFID Mobile AdWords (SEA) LB AdWords, banners, Mobile SEO SMS en affiliate SMS/MMS marketing Bluecasting Bannering/affiliate/textlinks Physical computing Widgets/RSS feeds Commercial 9/23/08 Making Mobile Magic 15
  • 16. Trackr + KPN Buddyfinder + Hyves client + Nulaz 9/23/08 Making Mobile Magic 16
  • 17. Your Own Mobile TV Station ComVu/Pocketcaster  Kyte.tv  + Seesmic + 12seconds.tv + Qik 9/23/08 Making Mobile Magic 17
  • 18. Roomware Project: LB ID 9/23/08 Making Mobile Magic 18
  • 19. Hot Growth Areas Presence & Mob. Buddyfinders content sharing Heavy Entertainment Social & Gaming Networks 9/23/08 Making Mobile Magic 19
  • 20. LB mobiele sites Buienradar KPN in de buurt 9/23/08 Making Mobile Magic 20
  • 21. Sports Tracker & LifeVine 20 mei 2008 Raimo van der Klein
  • 22. QR codes 9/23/08 Making Mobile Magic 22
  • 23. Geotagged YouTube 9/23/08 Making Mobile Magic 23
  • 24. Movels: LB ? 9/23/08 Making Mobile Magic 24
  • 25. Amazon Kindle 9/23/08 Making Mobile Magic 25
  • 26. Agenda •  Present of Mobile Internet –  Growth & Stats –  Overview •  Future of Mobile Internet –  Internet of Things –  Context 9/23/08 Making Mobile Magic 26
  • 27. Internet of Things 9/23/08 Making Mobile Magic 27
  • 28. Step into the Unknown The Medium = The Message (McLuhan) Use the USPs of Mobile Internet 9/23/08 Making Mobile Magic 28
  • 29. Internet of Things “The street as platform ... We can’t see how the street is immersed in a twitching, pulsing cloud of data. This is a new kind of data, collective and individual, aggregated and discrete, open and closed, constantly logging impossibly detailed patterns of behavior. The behavior of the street.” 9/23/08 Making Mobile Magic 29
  • 30. The Wand 9/23/08 Making Mobile Magic 30
  • 31. Mobile Roles •  Data gatherer •  Connecter •  Scanner •  Exchanger •  Informer •  Guide •  Filterer •  Enricher 9/23/08 Making Mobile Magic 31 http://www.flickr.com/photos/simona84/2088719759/sizes/l/
  • 32. Roles -> Verbs Click it Find it Record it Check it Swipe it Tell it Share it Schedule it Sync it Email it Rate it Challenge it Make it SMS it Digg it Stick it Play it Date it Blog it Try it Pay it Twitter it SMS it Get it Exchange it Trace it Show it Read it Buy it Shoot it Watch it …… Sell it Edit it Feed it 9/23/08 Making Mobile Magic 32
  • 33. Effects on LB content More Data + More Roles + More Verbs = More Social, Less Market = LB content -> NICHE 9/23/08 Making Mobile Magic 33
  • 34. Context 9/23/08 Making Mobile Magic 34
  • 35. Evolution of mobile 2008 2000 1992 communication mobile internet contextual services 9/23/08 Making Mobile Magic 35
  • 36. Context > Content Task context Environmental context Spatio- Temporal Social context context Physiological Mental context context 9/23/08 Making Mobile Magic 36
  • 37. Contextual relevant feeds •  Presence Messaging/Microblog •  Buddyfinder •  News alerts/Goal alerts •  Rain forecast/Traffic jams •  Food traceability 9/23/08 Making Mobile Magic 37
  • 38. Mobile Location Apps 9/23/08 Making Mobile Magic 38
  • 39. Search GeoData 9/23/08 Making Mobile Magic 39
  • 40. UGC Tracks 9/23/08 Making Mobile Magic 40
  • 41. Effects of Context •  Have physical related content •  Have a relation with ‘objects’ Get Physical! •  Have ‘sensors’ in the real world •  Make filter tools for my life •  Access to maps •  POI / Events (TipSpot) •  Databases/recommendations -> incl. RDF, semantics ! 9/23/08 Making Mobile Magic 41 http://www.flickr.com/photos/nikonsnapper/1486019218/sizes/l/
  • 42. yuri@sprxmobile.com www.sprxmobile.com 9/23/08 Making Mobile Magic 42