Mobile Internet and LBS:
Now and Future

September 22th, 2008

Yuri van Geest
SPRXmobile
Mobile Monday Amsterdam



 9/23/...
SPRXmobile > Mission

    We are a strategic, creative design
    consultancy specialized in mobile



    Strategy and co...
Our Team
          Claire Boonstra




          Raimo van der Klein




          Yuri van Geest



          Maarten Len...
Clients

•  NOS Mobiel (Olympics, Tour de France)
     –  m.nos.nl
•  Vodafone (100.000 euro contest, 52 entries)
     –  ...
Agenda

•  Present of Mobile Internet
     –  Growth & Stats
     –  Overview


•  Future of Mobile Internet
     –  Inter...
Growth & Stats



9/23/08       Making Mobile Magic   6
Mobile Eats It All




9/23/08   Making Mobile Magic      7
Tipping Point Drivers
•    Network
•    Handsets
•    OS
•    Applications
•    Content
•    Flat Rate Pricing
•    Open M...
Dutch Stats

•  > 1,6 million active users now

•  500.000 active users added
   next 12 months and increasing
   every ye...
Japan: Generational Shift




9/23/08       Making Mobile Magic   10
Overview

          Mobile Tools
9/23/08       Making Mobile Magic   11
Two Worlds

          Two Relationships

9/23/08         Making Mobile Magic   12
Trust and Priority


          Market Economy

          Social Economy
9/23/08        Making Mobile Magic    13
The Wand



Physical                              Virtual




9/23/08    Making Mobile Magic                  14
Overview
                              Social/Connected


           Alternate Reality Games                   Facebook
  ...
Trackr

                                + KPN Buddyfinder
                                + Hyves client
                 ...
Your Own Mobile TV Station

   ComVu/Pocketcaster             Kyte.tv 




                                               ...
Roomware Project: LB ID




9/23/08       Making Mobile Magic   18
Hot Growth Areas
       Presence &                           Mob.
      Buddyfinders                         content
     ...
LB mobiele sites




          Buienradar                         KPN in de buurt



9/23/08                Making Mobile ...
Sports Tracker & LifeVine




                    20 mei 2008
             Raimo van der Klein
QR codes




9/23/08   Making Mobile Magic          22
Geotagged YouTube




9/23/08   Making Mobile Magic   23
Movels: LB ?




9/23/08   Making Mobile Magic              24
Amazon Kindle




9/23/08   Making Mobile Magic      25
Agenda

•  Present of Mobile Internet
      –  Growth & Stats
      –  Overview


•  Future of Mobile Internet
      –  In...
Internet of Things


9/23/08          Making Mobile Magic   27
Step into the Unknown

                            The Medium =
                            The Message
                  ...
Internet of Things
      “The street as platform ... We can’t see
      how the street is immersed in a twitching,
      p...
The Wand




9/23/08   Making Mobile Magic          30
Mobile Roles
                                                                           •    Data gatherer
               ...
Roles -> Verbs
 Click it      Find it          Record it    Check it
 Swipe it      Tell it          Share it     Schedule...
Effects on LB content

More Data + More Roles + More Verbs
                 =
      More Social, Less Market
             ...
Context

9/23/08     Making Mobile Magic   34
Evolution of mobile


                                       2008
               2000
    1992




    communication     m...
Context > Content

                                                  Task context
                                Environm...
Contextual relevant feeds

•  Presence Messaging/Microblog
•  Buddyfinder
•  News alerts/Goal alerts
•  Rain forecast/Traf...
Mobile Location Apps




9/23/08    Making Mobile Magic   38
Search GeoData




9/23/08   Making Mobile Magic   39
UGC Tracks




9/23/08   Making Mobile Magic            40
Effects of Context
                           •  Have physical related content
                           •  Have a relati...
yuri@sprxmobile.com

          www.sprxmobile.com


9/23/08          Making Mobile Magic   42
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Mobile Internet and LBS / SPRXmobile

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High-level overview of current and future status and growth of mobile internet, location-based services (LBS), context and different mobile tools and services

Published in: Technology, Business

Mobile Internet and LBS / SPRXmobile

  1. 1. Mobile Internet and LBS: Now and Future September 22th, 2008 Yuri van Geest SPRXmobile Mobile Monday Amsterdam 9/23/08 Making Mobile Magic 1
  2. 2. SPRXmobile > Mission We are a strategic, creative design consultancy specialized in mobile Strategy and concepting for mobile sites, apps and marketing campaigns 9/23/08 Making Mobile Magic 2
  3. 3. Our Team Claire Boonstra Raimo van der Klein Yuri van Geest Maarten Lens-FitzGerald 9/23/08 Making Mobile Magic 3
  4. 4. Clients •  NOS Mobiel (Olympics, Tour de France) –  m.nos.nl •  Vodafone (100.000 euro contest, 52 entries) –  www.vodafonemobileclicks.nl •  Postcode Loterij •  Rabobank •  Mobile Monday Amsterdam 9/23/08 Making Mobile Magic 4
  5. 5. Agenda •  Present of Mobile Internet –  Growth & Stats –  Overview •  Future of Mobile Internet –  Internet of Things -- Context and Location 9/23/08 Making Mobile Magic 5
  6. 6. Growth & Stats 9/23/08 Making Mobile Magic 6
  7. 7. Mobile Eats It All 9/23/08 Making Mobile Magic 7
  8. 8. Tipping Point Drivers •  Network •  Handsets •  OS •  Applications •  Content •  Flat Rate Pricing •  Open Mobile Web •  Business models 9/23/08 Making Mobile Magic 8
  9. 9. Dutch Stats •  > 1,6 million active users now •  500.000 active users added next 12 months and increasing every year ! 9/23/08 Making Mobile Magic 9
  10. 10. Japan: Generational Shift 9/23/08 Making Mobile Magic 10
  11. 11. Overview Mobile Tools 9/23/08 Making Mobile Magic 11
  12. 12. Two Worlds Two Relationships 9/23/08 Making Mobile Magic 12
  13. 13. Trust and Priority Market Economy Social Economy 9/23/08 Making Mobile Magic 13
  14. 14. The Wand Physical Virtual 9/23/08 Making Mobile Magic 14
  15. 15. Overview Social/Connected Alternate Reality Games Facebook Hyves LBS client/Nulaz Multiplayer Gaming Qik/Kyte Dating Presence/Twitter Chat/Twitter Roomware/ Bluetooth ID Viral Marketing Physical Virtual Payments/NFC Wallpaper/ringtones (QR) Codes Mobile TV/Books/Video/Music RFID Mobile AdWords (SEA) LB AdWords, banners, Mobile SEO SMS en affiliate SMS/MMS marketing Bluecasting Bannering/affiliate/textlinks Physical computing Widgets/RSS feeds Commercial 9/23/08 Making Mobile Magic 15
  16. 16. Trackr + KPN Buddyfinder + Hyves client + Nulaz 9/23/08 Making Mobile Magic 16
  17. 17. Your Own Mobile TV Station ComVu/Pocketcaster  Kyte.tv  + Seesmic + 12seconds.tv + Qik 9/23/08 Making Mobile Magic 17
  18. 18. Roomware Project: LB ID 9/23/08 Making Mobile Magic 18
  19. 19. Hot Growth Areas Presence & Mob. Buddyfinders content sharing Heavy Entertainment Social & Gaming Networks 9/23/08 Making Mobile Magic 19
  20. 20. LB mobiele sites Buienradar KPN in de buurt 9/23/08 Making Mobile Magic 20
  21. 21. Sports Tracker & LifeVine 20 mei 2008 Raimo van der Klein
  22. 22. QR codes 9/23/08 Making Mobile Magic 22
  23. 23. Geotagged YouTube 9/23/08 Making Mobile Magic 23
  24. 24. Movels: LB ? 9/23/08 Making Mobile Magic 24
  25. 25. Amazon Kindle 9/23/08 Making Mobile Magic 25
  26. 26. Agenda •  Present of Mobile Internet –  Growth & Stats –  Overview •  Future of Mobile Internet –  Internet of Things –  Context 9/23/08 Making Mobile Magic 26
  27. 27. Internet of Things 9/23/08 Making Mobile Magic 27
  28. 28. Step into the Unknown The Medium = The Message (McLuhan) Use the USPs of Mobile Internet 9/23/08 Making Mobile Magic 28
  29. 29. Internet of Things “The street as platform ... We can’t see how the street is immersed in a twitching, pulsing cloud of data. This is a new kind of data, collective and individual, aggregated and discrete, open and closed, constantly logging impossibly detailed patterns of behavior. The behavior of the street.” 9/23/08 Making Mobile Magic 29
  30. 30. The Wand 9/23/08 Making Mobile Magic 30
  31. 31. Mobile Roles •  Data gatherer •  Connecter •  Scanner •  Exchanger •  Informer •  Guide •  Filterer •  Enricher 9/23/08 Making Mobile Magic 31 http://www.flickr.com/photos/simona84/2088719759/sizes/l/
  32. 32. Roles -> Verbs Click it Find it Record it Check it Swipe it Tell it Share it Schedule it Sync it Email it Rate it Challenge it Make it SMS it Digg it Stick it Play it Date it Blog it Try it Pay it Twitter it SMS it Get it Exchange it Trace it Show it Read it Buy it Shoot it Watch it …… Sell it Edit it Feed it 9/23/08 Making Mobile Magic 32
  33. 33. Effects on LB content More Data + More Roles + More Verbs = More Social, Less Market = LB content -> NICHE 9/23/08 Making Mobile Magic 33
  34. 34. Context 9/23/08 Making Mobile Magic 34
  35. 35. Evolution of mobile 2008 2000 1992 communication mobile internet contextual services 9/23/08 Making Mobile Magic 35
  36. 36. Context > Content Task context Environmental context Spatio- Temporal Social context context Physiological Mental context context 9/23/08 Making Mobile Magic 36
  37. 37. Contextual relevant feeds •  Presence Messaging/Microblog •  Buddyfinder •  News alerts/Goal alerts •  Rain forecast/Traffic jams •  Food traceability 9/23/08 Making Mobile Magic 37
  38. 38. Mobile Location Apps 9/23/08 Making Mobile Magic 38
  39. 39. Search GeoData 9/23/08 Making Mobile Magic 39
  40. 40. UGC Tracks 9/23/08 Making Mobile Magic 40
  41. 41. Effects of Context •  Have physical related content •  Have a relation with ‘objects’ Get Physical! •  Have ‘sensors’ in the real world •  Make filter tools for my life •  Access to maps •  POI / Events (TipSpot) •  Databases/recommendations -> incl. RDF, semantics ! 9/23/08 Making Mobile Magic 41 http://www.flickr.com/photos/nikonsnapper/1486019218/sizes/l/
  42. 42. yuri@sprxmobile.com www.sprxmobile.com 9/23/08 Making Mobile Magic 42
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