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Spring Into
Fitness
Social Media Campaign
Platforms
Campaign Goals
 Facebook
-Fans, engagement, likes, reach
 Twitter
-Re-tweets, high reach, many followers
 Pintrest
-Re-pins, number of followers
 Instagram
-Followers, likes, engagement
Relationship Goals
 Gain trust
 Be a source for inspiration
 Maintain active conversations
 Stay useful for people throughout the
campaign
Facebook Highlights
 https://www.facebook.com/SpringIntoFitness
Spring into fitness slideshare
Spring into fitness slideshare
Spring into fitness slideshare
Spring into fitness slideshare
Spring into fitness slideshare
Twitter Highlights
 @518Fitness
 #springintofitness & #shapeupstate
Spring into fitness slideshare
Twitalyzer
(5/2/2013)
Twitalyzer
(4/8/2013)
Spring into fitness slideshare
Pinterest Highlights
 http://pinterest.com/518fitness/
Spring into fitness slideshare
Spring into fitness slideshare
Spring into fitness slideshare
Instagram Highlights
 http://instagram.com/springintofitness
Spring into fitness slideshare
Spring into fitness slideshare
Spring into fitness slideshare
Spring into fitness slideshare
Final Metrics
 Facebook
-92 Likes, 48,251 Friends of Fans
 Twitter
-41 Followers, Potential Reach: 43,
47 Tweets
 Pintrest
-23 Followers, 13 Boards, 120 Pins, 23 Re-pins
 Instagram
-113 Followers, 54 Pictures, Following 26

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