TIP SHEET

10 Ways to Engage
on LinkedIn
Check out these often under-utilized but extremely influential
features to better ...
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10 Ways to Engage on LinkedIn

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Use these 10 tips to learn how to use LinkedIn and improve engagement with your audience. These often under-utilized but extremely influential features will help to better your brand’s LinkedIn profile and presence.

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10 Ways to Engage on LinkedIn

  1. 1. TIP SHEET 10 Ways to Engage on LinkedIn Check out these often under-utilized but extremely influential features to better your brand's LinkedIn profile and presence. 01 06 02 Link to Influencers 03 Complete Your Profile 04 Check out 'Manager's Choice' 05 Utilize Home Page Advantage Experts in a variety of fields are featured on LinkedIn Today Influencer posts, so share appropriately to cultivate new and interesting conversations. Take advantage of your full profile to show off what you've done, but keep it professional and don't go overboard on content to just fill up space. Highlighted at the top right of each group for content, these are often popular subjects and areas of heated discussion. Share updates from your brand’s home page so that they appear in the newsfeeds of all your network connections. Learn more or sign up for a FREE 30-day trial: Recruit Early & Often 08 Select and contribute to brand owned and third-party content, just be sure to like posts that you think are valuable and relevant. Don’t Bury the Lead 07 Join Groups Note Your News 09 Recognize it as a Resource 10 Educate and Entertain sproutsocial.com Optimize your headline with industry terminology so your brand stays relevant and more searchable. If you manage your company's page, post job openings and encourage employees to share openings so job seekers are easily able to find the position. Post company updates including high profile hirings, funding and community service activities to keep your brand followers updated and interested. Avoid content that is too self-serving to keep your company page as a viable resource for employees and interested connections. Use sharing tools like SlideShare to publicize your business or release research, data and infographics. 1.866.878.3231 sales@sproutsocial.com

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