Sprout Business Advisors Social Media Presnetation

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    Notes on slide 1

    SEO makes your site visible to search engines. How do you get to the first page of google?
    Google analytics shows where your visitors come from, what pages they visit, how long they stay on your site
    Google Caffeine - what is it?
    Email marketing custom email design and results tracking. Access to video mail.
    Tie in your print marketing to your web marketing

    Over 1 trillion URLS on the internet
    Over 2 billion searches on google daily
    social networking overtaken porn
    Use in conjunction with your current marketing efforts
    78% of people surveyed trust peer recommendation, but only 14% trust ads
    By 2010 Gen y outnumber boomers...96% already belong to a social network
    Rdio 50 / tv 13 / internet 4 / ipod 3/ FB signed up 100M in the last 9 months alone

    video blog - youtube is the 2nd largest search engine after google. - over 100,000,000 videos
    Benjamin tal example
    Consistency is key
    RSS feeds

    About 3Million tweets a day
    Who twitters
    Shaq/Lance/Merix/barrack/oprah/ashton kutcher
    Blogging for those that don’t like to blog
    Google announced it will soon be able to do real time search
    Custom twitter backgrounds

    Don’t need a personal page any longer. Can have just a business page
    Target advertising by demographic, geographic region, interests, sex

    Not just for networking - leverage your networks contacts to get you from point A to point B quickly
    Set up a business page
    80% of corporations use Linked in for recruiting

    Favorites, Groups & Events

    Sprout Business Advisors Social Media Presnetation - Presentation Transcript

    1. SPROUT BUSINESS ADVISORS Social Media & Internet Marketing Consultants
    2. WHAT DO WE DO? Maximize your business’ visibility on-line •Designing & optimizing your website to be search engine friendly (SEO) •Creating a blogging and social media presence as well as on-line marketing campaigns •Designing and implementing effective email campaigns - track results •Branding/rebranding your business •Web video content and viral videos
    3. SOCIAL MEDIA & WEB 2.0 •Turns the internet into a 2 way street •Creates community on-line •Cost effective way to reach new clients and stay in touch with current clients •Greater interaction with your clients •Opens up the internet to everyone •Social bookmarking - allows others to share your product/brand
    4. BLOGGING A blog (a contraction of the term "weblog") is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse- chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog. Why Blog? •Position yourself as an expert in your field •Get your message across •Create interest in your brand/product •Search engine optimization
    5. TWITTER Twitter describes itself as, “a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?” •Combination of email, instant messenger and blogging •“Tweets” are 140 characters or less •Easy to create and read •Post updates and follow others that are of interest to you •Free way of marketing and having others market for you
    6. FACEBOOK •More than 150 million users •3rd most visited site in Canada •1/3 of Canadians have an account •Attracts over 15 million unique visitors per year •Almost half the users return everyday •Create a page for your business or upcoming events •Link to your website
    7. LINKEDIN •An interconnected network of professionals around the world - 170 industries and 200 countries •44 million users •Allows you to be more productive •Find and be introduced to potential clients and partners •Allows you to be found for business opportunities •Join groups of like-minded individuals
    8. CONTACT ME Brad Compton 416.671.2183 brad.compton@sproutadvisors.ca www.SproutAdvisors.ca Twitter: Sproutba
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