SEO makes your site visible to search engines. How do you get to the first page of google? Google analytics shows where your visitors come from, what pages they visit, how long they stay on your site Google Caffeine - what is it? Email marketing custom email design and results tracking. Access to video mail. Tie in your print marketing to your web marketing
Over 1 trillion URLS on the internet Over 2 billion searches on google daily social networking overtaken porn Use in conjunction with your current marketing efforts 78% of people surveyed trust peer recommendation, but only 14% trust ads By 2010 Gen y outnumber boomers...96% already belong to a social network Rdio 50 / tv 13 / internet 4 / ipod 3/ FB signed up 100M in the last 9 months alone
video blog - youtube is the 2nd largest search engine after google. - over 100,000,000 videos Benjamin tal example Consistency is key RSS feeds
About 3Million tweets a day Who twitters Shaq/Lance/Merix/barrack/oprah/ashton kutcher Blogging for those that don’t like to blog Google announced it will soon be able to do real time search Custom twitter backgrounds
Don’t need a personal page any longer. Can have just a business page Target advertising by demographic, geographic region, interests, sex
Not just for networking - leverage your networks contacts to get you from point A to point B quickly Set up a business page 80% of corporations use Linked in for recruiting
Sprout Business Advisors Social Media Presnetation - Presentation Transcript
SPROUT BUSINESS ADVISORS
Social Media & Internet Marketing Consultants
WHAT DO WE DO?
Maximize your business’ visibility on-line
•Designing & optimizing your website to be
search engine friendly (SEO)
•Creating a blogging and social media presence
as well as on-line marketing campaigns
•Designing and implementing effective email
campaigns - track results
•Branding/rebranding your business
•Web video content and viral videos
SOCIAL MEDIA & WEB 2.0
•Turns the internet into a 2 way street
•Creates community on-line
•Cost effective way to reach new clients and stay in touch
with current clients
•Greater interaction with your clients
•Opens up the internet to everyone
•Social bookmarking - allows others to share your
product/brand
BLOGGING
A blog (a contraction of the term "weblog") is a type of website, usually maintained by an individual with regular entries of
commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-
chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.
Why Blog?
•Position yourself as an expert in your field
•Get your message across
•Create interest in your brand/product
•Search engine optimization
TWITTER
Twitter describes itself as, “a service for friends, family, and co–workers to communicate and
stay connected through the exchange of quick, frequent answers to one simple question: What
are you doing?”
•Combination of email, instant messenger and blogging
•“Tweets” are 140 characters or less
•Easy to create and read
•Post updates and follow others that are of interest to
you
•Free way of marketing and having others market for
you
FACEBOOK
•More than 150 million users
•3rd most visited site in Canada
•1/3 of Canadians have an account
•Attracts over 15 million unique visitors per year
•Almost half the users return everyday
•Create a page for your business or upcoming
events
•Link to your website
LINKEDIN
•An interconnected network of professionals around the
world - 170 industries and 200 countries
•44 million users
•Allows you to be more productive
•Find and be introduced to potential clients and partners
•Allows you to be found for business opportunities
•Join groups of like-minded individuals
CONTACT ME
Brad Compton
416.671.2183
brad.compton@sproutadvisors.ca
www.SproutAdvisors.ca
Twitter: Sproutba
This presentation was given to a group of Mortgage more
This presentation was given to a group of Mortgage Brokers explaining the importance of using the internet and Social Media to develop new business. less
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