Mortgage Broker Social Media Presentation

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A brief presentation on using the internet, blogging and social media to market your mortgage business. Learn about using key words in your content to get found on the internet.

A brief presentation on using the internet, blogging and social media to market your mortgage business. Learn about using key words in your content to get found on the internet.

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  • SEO makes your site visible to search engines. How do you get to the first page of google? Google analytics shows where your visitors come from, what pages they visit, how long they stay on your site Google Caffeine - what is it? Email marketing custom email design and results tracking. Access to video mail. Tie in your print marketing to your web marketing
  • Over 1 trillion URLS on the internet Over 2 billion searches on google daily social networking overtaken porn Use in conjunction with your current marketing efforts 78% of people surveyed trust peer recommendation, but only 14% trust ads By 2010 Gen y outnumber boomers...96% already belong to a social network Rdio 50 / tv 13 / internet 4 / ipod 3/ FB signed up 100M in the last 9 months alone
  • Over 1 trillion URLS on the internet Over 2 billion searches on google daily social networking overtaken porn Use in conjunction with your current marketing efforts 78% of people surveyed trust peer recommendation, but only 14% trust ads By 2010 Gen y outnumber boomers...96% already belong to a social network Rdio 50 / tv 13 / internet 4 / ipod 3/ FB signed up 100M in the last 9 months alone
  • Over 1 trillion URLS on the internet Over 2 billion searches on google daily social networking overtaken porn Use in conjunction with your current marketing efforts 78% of people surveyed trust peer recommendation, but only 14% trust ads By 2010 Gen y outnumber boomers...96% already belong to a social network Rdio 50 / tv 13 / internet 4 / ipod 3/ FB signed up 100M in the last 9 months alone
  • Over 1 trillion URLS on the internet Over 2 billion searches on google daily social networking overtaken porn Use in conjunction with your current marketing efforts 78% of people surveyed trust peer recommendation, but only 14% trust ads By 2010 Gen y outnumber boomers...96% already belong to a social network Rdio 50 / tv 13 / internet 4 / ipod 3/ FB signed up 100M in the last 9 months alone
  • video blog - youtube is the 2nd largest search engine after google. - over 100,000,000 videos Benjamin tal example Consistency is key RSS feeds
  • SEO makes your site visible to search engines. How do you get to the first page of google? Google analytics shows where your visitors come from, what pages they visit, how long they stay on your site Google Caffeine - what is it? Email marketing custom email design and results tracking. Access to video mail. Tie in your print marketing to your web marketing
  • Over 1 trillion URLS on the internet Over 2 billion searches on google daily social networking overtaken porn Use in conjunction with your current marketing efforts 78% of people surveyed trust peer recommendation, but only 14% trust ads By 2010 Gen y outnumber boomers...96% already belong to a social network Rdio 50 / tv 13 / internet 4 / ipod 3/ FB signed up 100M in the last 9 months alone
  • Over 1 trillion URLS on the internet Over 2 billion searches on google daily social networking overtaken porn Use in conjunction with your current marketing efforts 78% of people surveyed trust peer recommendation, but only 14% trust ads By 2010 Gen y outnumber boomers...96% already belong to a social network Rdio 50 / tv 13 / internet 4 / ipod 3/ FB signed up 100M in the last 9 months alone
  • Over 1 trillion URLS on the internet Over 2 billion searches on google daily social networking overtaken porn Use in conjunction with your current marketing efforts 78% of people surveyed trust peer recommendation, but only 14% trust ads By 2010 Gen y outnumber boomers...96% already belong to a social network Rdio 50 / tv 13 / internet 4 / ipod 3/ FB signed up 100M in the last 9 months alone
  • SEO makes your site visible to search engines. How do you get to the first page of google? Google analytics shows where your visitors come from, what pages they visit, how long they stay on your site Google Caffeine - what is it? Email marketing custom email design and results tracking. Access to video mail. Tie in your print marketing to your web marketing
  • SEO makes your site visible to search engines. How do you get to the first page of google? Google analytics shows where your visitors come from, what pages they visit, how long they stay on your site Google Caffeine - what is it? Email marketing custom email design and results tracking. Access to video mail. Tie in your print marketing to your web marketing
  • Over 1 trillion URLS on the internet Over 2 billion searches on google daily social networking overtaken porn Use in conjunction with your current marketing efforts 78% of people surveyed trust peer recommendation, but only 14% trust ads By 2010 Gen y outnumber boomers...96% already belong to a social network Rdio 50 / tv 13 / internet 4 / ipod 3/ FB signed up 100M in the last 9 months alone
  • Over 1 trillion URLS on the internet Over 2 billion searches on google daily social networking overtaken porn Use in conjunction with your current marketing efforts 78% of people surveyed trust peer recommendation, but only 14% trust ads By 2010 Gen y outnumber boomers...96% already belong to a social network Rdio 50 / tv 13 / internet 4 / ipod 3/ FB signed up 100M in the last 9 months alone
  • Over 1 trillion URLS on the internet Over 2 billion searches on google daily social networking overtaken porn Use in conjunction with your current marketing efforts 78% of people surveyed trust peer recommendation, but only 14% trust ads By 2010 Gen y outnumber boomers...96% already belong to a social network Rdio 50 / tv 13 / internet 4 / ipod 3/ FB signed up 100M in the last 9 months alone
  • Over 1 trillion URLS on the internet Over 2 billion searches on google daily social networking overtaken porn Use in conjunction with your current marketing efforts 78% of people surveyed trust peer recommendation, but only 14% trust ads By 2010 Gen y outnumber boomers...96% already belong to a social network Rdio 50 / tv 13 / internet 4 / ipod 3/ FB signed up 100M in the last 9 months alone
  • Over 1 trillion URLS on the internet Over 2 billion searches on google daily social networking overtaken porn Use in conjunction with your current marketing efforts 78% of people surveyed trust peer recommendation, but only 14% trust ads By 2010 Gen y outnumber boomers...96% already belong to a social network Rdio 50 / tv 13 / internet 4 / ipod 3/ FB signed up 100M in the last 9 months alone
  • Over 1 trillion URLS on the internet Over 2 billion searches on google daily social networking overtaken porn Use in conjunction with your current marketing efforts 78% of people surveyed trust peer recommendation, but only 14% trust ads By 2010 Gen y outnumber boomers...96% already belong to a social network Rdio 50 / tv 13 / internet 4 / ipod 3/ FB signed up 100M in the last 9 months alone
  • Over 1 trillion URLS on the internet Over 2 billion searches on google daily social networking overtaken porn Use in conjunction with your current marketing efforts 78% of people surveyed trust peer recommendation, but only 14% trust ads By 2010 Gen y outnumber boomers...96% already belong to a social network Rdio 50 / tv 13 / internet 4 / ipod 3/ FB signed up 100M in the last 9 months alone
  • Over 1 trillion URLS on the internet Over 2 billion searches on google daily social networking overtaken porn Use in conjunction with your current marketing efforts 78% of people surveyed trust peer recommendation, but only 14% trust ads By 2010 Gen y outnumber boomers...96% already belong to a social network Rdio 50 / tv 13 / internet 4 / ipod 3/ FB signed up 100M in the last 9 months alone
  • Over 1 trillion URLS on the internet Over 2 billion searches on google daily social networking overtaken porn Use in conjunction with your current marketing efforts 78% of people surveyed trust peer recommendation, but only 14% trust ads By 2010 Gen y outnumber boomers...96% already belong to a social network Rdio 50 / tv 13 / internet 4 / ipod 3/ FB signed up 100M in the last 9 months alone
  • Over 1 trillion URLS on the internet Over 2 billion searches on google daily social networking overtaken porn Use in conjunction with your current marketing efforts 78% of people surveyed trust peer recommendation, but only 14% trust ads By 2010 Gen y outnumber boomers...96% already belong to a social network Rdio 50 / tv 13 / internet 4 / ipod 3/ FB signed up 100M in the last 9 months alone
  • Over 1 trillion URLS on the internet Over 2 billion searches on google daily social networking overtaken porn Use in conjunction with your current marketing efforts 78% of people surveyed trust peer recommendation, but only 14% trust ads By 2010 Gen y outnumber boomers...96% already belong to a social network Rdio 50 / tv 13 / internet 4 / ipod 3/ FB signed up 100M in the last 9 months alone
  • Over 1 trillion URLS on the internet Over 2 billion searches on google daily social networking overtaken porn Use in conjunction with your current marketing efforts 78% of people surveyed trust peer recommendation, but only 14% trust ads By 2010 Gen y outnumber boomers...96% already belong to a social network Rdio 50 / tv 13 / internet 4 / ipod 3/ FB signed up 100M in the last 9 months alone
  • Over 1 trillion URLS on the internet Over 2 billion searches on google daily social networking overtaken porn Use in conjunction with your current marketing efforts 78% of people surveyed trust peer recommendation, but only 14% trust ads By 2010 Gen y outnumber boomers...96% already belong to a social network Rdio 50 / tv 13 / internet 4 / ipod 3/ FB signed up 100M in the last 9 months alone
  • Over 1 trillion URLS on the internet Over 2 billion searches on google daily social networking overtaken porn Use in conjunction with your current marketing efforts 78% of people surveyed trust peer recommendation, but only 14% trust ads By 2010 Gen y outnumber boomers...96% already belong to a social network Rdio 50 / tv 13 / internet 4 / ipod 3/ FB signed up 100M in the last 9 months alone

Transcript

  • 1. Web 2.0
    • Social Media & Internet Marketing
  • 2.
    • How many of you.......
    • Use linkedIn?
    • Use Facebook?
    • Have a website?
    • Have a blog?
    • Use Twitter?
    • Use Google AdWords?
    • Use Facebook Ads?
    survey
  • 3.
    • Turns the internet into a 2 way street
    • Creates community on-line
    • Cost effective way to reach new clients and stay in touch with current clients
    • Greater interaction with your potential clients
    • Opens up the internet to everyone
    • Social bookmarking - allows others to share your product/brand
    what is social media
  • 4. why should we care?
    • REACH POTENTIAL AND CURRENT CLIENTS
    • 4 billion searches on Google every day
    • 85% start their real estate search online
    • YouTube 2nd most popular search engine
    • 76% of social network users are over 25
    • 1/3 of Canadians have a Facebook account
  • 5.
    • Content
    • Where to find it
    • No longer say “I don’t have time”
    • Syndication - Being found
    • What tools to use to spread your content
    • How to optimize these tools in order to be found
    • Cultivate Followers
    • Example
    how to be found on the web :
  • 6. how to be found on the web :
    • Get a website (preferably a Blog)
    • Set up a couple networking profiles
    • Determine your key words (SEO)
    • Generate excellent content using those words
    • Syndicate your content
    • Cultivate followers
  • 7. A blog (a contraction of the term " weblog ") is a type of website , us ually m aintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog .
    • Why Blog?
    • Position yourself as an expert in your field
    • Get your message across
    • Create interest in your brand/product
    • Search engine optimization
    • Easily & Frequently updated
    how do I blog???
  • 8. squarespace.com
  • 9. Determine your keywords :
    • Google keyword tool www.googlekeywordtool.com
    • Ask your clients
    • Competitor websites
  • 10. Google keywords
  • 11. SEO - Search engine optimization Using keywords in strategic locations on your site to make it more attractive to search engines. Determine 10 keywords you want to own and use them throughout your site.
  • 12. how many leads will i get a month?
  • 13. what do i write about????
  • 14.
    • Where do I get it?
    • Clients
    • News articles (Newspaper, Internet)
    • Other agents’ sites (comment, respond)
    • I just don’t have time to blog
    • You can do it in 30 minutes a week
    • Put it in calendar on a regular basis
    • Should not supplement other marketing efforts
    content
  • 15. Syndicate your content :
    • Your Website/Blog
    • Social Networking Sites (Facebook)
    • Business Networking Sites (LinkedIn)
    • Micro-blogging (Twitter)
    • Email Newsletter
    • Word of mouth (Traditional Networking)
  • 16. facebook page
  • 17. twitter
  • 18. linkedin profile
  • 19. Cultivate followers :
    • Interact with your followers
    • Engage them in conversations
    • Comment on other’s Blogs
    • Drive followers to your site/blog
    • Continue to provide relevant CONTENT
  • 20. Let’s give it a try.......
  • 21. Step 1 - Get content :
  • 22. step 2 - choose keywords
  • 23. step 3 - write your post
  • 24. step 4 - publish your post
  • 25. step 5 - syndicate your post
  • 26. step 6 - bookmark your post Social Bookmarking - A way for internet users to share, organize, search and manage content they like on-line
  • 27. Weekly Workflow Content Creation Articles / Blog Video / Photos Micro Blogging Social Networking Organic Search Pay per click / Email Marketing Website
  • 28. Brad Compton 416.671.2183 [email_address] www.YourLowMortgage.ca Twitter : bcomp123 contact me