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  • 1. Leadership PortfolioCompetitors’ Website Analysis
    by
    Aake Christian Gregertsen
  • 2. What is VXGaming?
    VXGaming is a software development company aiming at launching the first Pay To Play (P2P) platform for playing online first person shooter tournaments out of the comfort of your own home with real money at stake
    The initial version of the software will be developed as an addon for Counter-Strike by Valve Software
  • 3. Keywords
    Counter strike - Counter Strike is the initial game for which we will release the VXGaming P2P platform.
    Unreal tournament – Unreal Tournament is a popular First Person Shooter, people searching for Unreal Tournament are likely to be in our target demographic.
    Deathmatch – A popular game mode in First Person Shooters, the VXGaming platform will run deatchmatch style tournaments.
    Half Life – Another popular First Person Shooter, shares the same game engine as Counter Strike.
    Halo – A popular FPS, people searching for Halo are likely to be in our target demographics.
  • 4. Counter Strike
    First Organic Link: http://store.steampowered.com/app/240/
    Content: The store page of the developer of Counter Strike
    Index: 12 pages
    Broken Links: 0
    Pagerank: PR6
    Keyword Density:
    All text: 3.69%
    Bold: 0%
    Underlined: 0%
    Italicized: 0%
    Anchor Text: 0%
    Title Tag: 25%
    H* Tags: 7.5%
    Alt Tags: 20.68%
    Meta Tag Analysis: The webpage at the URL provided doesn't have any meta keywords and meta description.
    Link Analysis: 563 backlinks
  • 5. Counter Strike - Analysis
    Difficulty of achieving top ranking: Hard
    Steps to achieve top position:
    Build more than 500 backlinks with “Counter Strike” as anchor text
    Gain a PR of 6 or higher
    Tailor page content to the keyword “Counter Strike”
    Eliminate? I would not eliminated the keyword. However achieving top result will be very hard, however achieving a first page result is a much more realistic goal
  • 6. Unreal Tournament
    First Organic Link: http://www.unrealtournament3.com/
    Content: The official homepage for Unreal Tournament 3
    Index: 28 pages
    Broken Links: 0
    Pagerank: PR6
    Keyword Density:
    All text: 14.28%
    Bold: 0%
    Underlined: 0%
    Italicized: 0%
    Anchor Text: 0%
    Title Tag: 33.33%
    H* Tags: 0%
    Alt Tags: 0%
    Meta Tag Analysis: The webpage at the URL provided doesn't have any meta keywords and meta description.
    Link Analysis: 496 backlinks
  • 7. Unreal Tournament - Analysis
    Difficulty of achieving top ranking: Hard
    Steps to achieve top position:
    Build more than 500 backlinks with “Unreal Tournament” as anchor text
    Gain a PR of 6 or higher
    Tailor page content to the keyword “Unreal Tournament”
    Eliminate? I would eliminate this keyword since the VXGaming platform will initially be developed as a mod for “Counter Strike”. It will be too hard to SEO for multiple games
  • 8. Deathmatch
    First Organic Link: http://en.wikipedia.org/wiki/Deathmatch_%28gaming%29
    Content: The wikipedia page for the term “Deathmatch”
    Index: 1 page
    Broken Links: Page is not crawlable based on robots.txt
    Pagerank: PR5
    Keyword Density: N/A [Page is not crawlable]
    Meta Tag Analysis: N/A
    Link Analysis: 30 backlinks
  • 9. Deathmatch Analysis
    Difficulty of achieving top ranking: Medium
    Steps to achieve top position:
    Build more than 100 backlinks targeting the keyword “Deathmatch”
    Gain a PR of 5 or higher
    Tailor page content to the keyword “Deathmatch”
    Eliminate? I would not eliminate this keyword. Google seems to favor Wikipedia for search results but it should definitely be possible to knock it out of the #1 spot
  • 10. Half Life
    First Organic Link: http://www.valvesoftware.com/
    Content: Valve Software [developer of Half-Life and Counter-Strike[
    Index: 54 pages
    Broken Links: 0
    Pagerank: PR6
    Keyword Density:
    All text: 1.78%
    Bold: 0%
    Underlined: 0%
    Italicized: 0%
    Anchor Text: 0%
    Title Tag: 0%
    H* Tags: 0%
    Alt Tags: 0%
    Meta Tag Analysis:
    Description: Valve Corporation, based in Bellevue, Washington, makes computer games such as Half-Life 2 and Counter-Strike: Source.
    Keywords: Valve, Games, Half-Life, Half-Life 2, Counter-Strike, Counter-Strike: Source, Steam, Computer games, Valve Corporation
    Link Analysis: 1,610 backlinks
  • 11. Half Life - Analysis
    Difficulty of achieving top ranking: Very Hard
    Steps to achieve top position:
    The current top hit has over 1,600 backlinks and is the developer of the game targeted. I would probably need over 2,000 backlinks
    Gain a PR of 6 or higher
    Tailor page content to the keyword “Half Life”, however it does not seem that actual page content matters nearly as much as anchor tags in inbound links.
    Eliminate? I would eliminate this keyword. It is way too hard to achieve a high ranking
  • 12. Halo
    First Organic Link: http://www.bungie.net/
    Content: Homepage for the developer of Halo
    Index: 408,000 pages
    Broken Links: 8
    Pagerank: PR7
    Keyword Density:
    All text: 3.69%
    Bold: 0%
    Underlined: 0%
    Italicized: 0%
    Anchor Text: 5.35%
    Title Tag: 0%
    H* Tags: 0%
    Alt Tags: 4.16%
    Meta Tag Analysis:
    Description: Bungie.net is the Internet home for Bungie Studios, the developer of Halo, Myth, Oni, and Marathon, and the only place with official Bungie info straight from the developers.
    Keywords: bungie, xbox, video, games, halo, myth, marathon, oni, blam, halo 2, halo 2 vista, bungie store, 7th Column, Master Chief, Cortana, Spartan, Halo 2 Stats, Xbox Live, Halo 3, Halo 3 Stats, Halo 3 Screenshots, Halo 3 Files
    Link Analysis: 1.630 backlinks
  • 13. Halo - Analysis
    Difficulty of achieving top ranking: Very Hard
    Steps to achieve top position:
    Build more than 2,000 backlinks with “Halo” as anchor text
    Gain a PR of 7 or higher
    Tailor page content to the keyword “Halo”
    Eliminate? I would eliminate this keyword as well. It is too hard to rank for. Bungie.net has a huge amount of pages indexed as well as PR7.
  • 14. Conclusion
    After doing analysis we remain we the keywords Counter Strike andDeathmatch
    These keywords are appropriate as the VXGaming software is developed as a mod for Counter Strike that lets you play deathmatch style tournaments
    Focusing on just these two keywords should be more effective than trying to focus on a large range of keywords