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How Virgin America Created an Influential and Passionate Brand Ambassador
 

How Virgin America Created an Influential and Passionate Brand Ambassador

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With more than 2.5 million Twitter followers, filmmaker Kevin Smith (@thatkevinsmith) is almost as well known for his headaches with airlines as he is for his movies. The most notorious incident was ...

With more than 2.5 million Twitter followers, filmmaker Kevin Smith (@thatkevinsmith) is almost as well known for his headaches with airlines as he is for his movies. The most notorious incident was when he was kicked off a Southwest Airlines flight in 2010 for allegedly being “too fat to fly.” Smith turned his embarrassment into comedy gold, magnifying the bad Pr for Southwest in media interviews and podcasts. he regularly live Tweets all of his customer service prob- lems, urging his cult fan base to join his fight for the average Joe. A few months after the Southwest incident, Smith had a last-minute boarding issue with Virgin America - and he missed his flight. As he had done with the other airline incidents, the filmmaker shared his complaints on Twitter.

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