• Share
  • Email
  • Embed
  • Like
  • Private Content
How Castrol USA Created 370 Million Impressions Through Social Media
 

How Castrol USA Created 370 Million Impressions Through Social Media

on

  • 946 views

To be part of real-time conversations on social media, brands must now create memorable fan experiences. Castrol USA did just that during Super Bowl XLVIII. And they did it with selfies. ...

To be part of real-time conversations on social media, brands must now create memorable fan experiences. Castrol USA did just that during Super Bowl XLVIII. And they did it with selfies.

THE BACKGROUND:
Castrol wanted to leverage its position as an official sponsor of the NFL and contribute to the excitement around this year's Super Bowl. And so, the brand along with their partner agencies (including Sprinklr) developed a 10-day campaign — driven by social — to drive awareness and engagement for their Castrol EDGE brand. The call to action: Submit a Selfie. The prize: 10 pairs of tickets to Super Bowl XLVIII.

Statistics

Views

Total Views
946
Views on SlideShare
465
Embed Views
481

Actions

Likes
0
Downloads
21
Comments
0

4 Embeds 481

http://www.sprinklr.com 454
https://twitter.com 25
https://www.rebelmouse.com 1
http://translate.googleusercontent.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment