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6 Must Haves in Every Enterprise Social RFP

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Large brands that are past the "dabbling" phase in social and ready to scale activities and results across functions, channels, and divisions have a unique set of requirements. …

Large brands that are past the "dabbling" phase in social and ready to scale activities and results across functions, channels, and divisions have a unique set of requirements.

Based on Sprinklr's experience working with some of the world's largest, most social brands (and having seen hundreds of enterprise-level RFP), we offer our insights on what the critical components are for success at the next level.

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  • 1. The 6 “Must Haves” ForAny Enterprise Social RFP 1 Multi-Channel Cross-Functional 2 Management Capabilities • Manage conversations across • Collaboration among multiple ALL social channels functional units • Support for new & international networks • Automated & customizable rules, filters, and actions • Native design for multiple channels • Workflow, routing, queues, notifications, and escalations 3 Scalability Social Governance 4 • Natural Language Processing • Global user access, to manage large message volume permission, approvers, and • Architecture to support volume spikes RFP password management • Audit trails, digital asset management, • Multi-country and calendaring, multi-language templates Legal deployments 5 Customized Reporting Rapid Product 6 Enhancements • Measure engagement, • Frequency of new product feature releases response times, dispersion • Ability to support custom development • Connect social activity to business results • Integration with existing VERSIO 2.0 analytics tools N • Message categorization at a granular level sprinklr.com