The Hidden
Problem Of 404s
What is a 404?
What Is A 404?

YOUR
VISITOR

Your
Website

?
What Is A 404?

YOUR
VISITOR

Your
Website

404
Error
Some of the ways…
Offline ads
Online ads
E-books
Emails
Newsletters
Your website
Another site
Blogs

Facebook
Twitter
Goog...
What’s the problem
with 404s?
404s are inevitable.
404s are inevitable.
That isn’t the problem.
What’s the problem
with 404s?
74% of people leave
due to 404s.
404s cost you
customers.
What do 404s
cost you?
Crawl tools?
Crawl tools?
Are not enough.
The ways to find a 404
Offline ads
Online ads
E-books
Emails
Newsletters
Your website
Another site
Blogs

Facebook
Twitter...
Where Crawl Tools Look
Offline ads
Online ads
E-books
Emails
Newsletters
Your website
Another site
Blogs

Facebook
Twitter...
Your site (17%)

Somewhere else (83%)
Crawl Tool
Alternatives
strx.co/404compare
Google Webmaster Tools
Is it every 404?
How important are 404s?
Find every 404 your visitors
encounter from every source.
Marketing Agency
Visits To 404 Page
2.07% of visits
Total Error Pages
69 different errors
404s Can
Affect Any Site
Online Retailer
Visits To 404 Page
2.7% of visits
Abandonment Rate
85% exit rate
404s Can
Affect Your Site
Check Out Your Site
Find every 404
Check Out Your Site
Find every 404
Visitors to 404 pages
Check Out Your Site
Find every 404
Visitors to 404 pages
Resulting loss
Thank You!
Learn more:
springtrax.com
Email me directly:
m@springtrax.com
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Hidden Problem Of 404 Errors

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Matthew Edgar, SpringTrax's founder, gave this presentation about the hidden problem of 404s affecting websites at Creative Connections on November 1, 2013.

Published in: Technology, News & Politics
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Hidden Problem Of 404 Errors

  1. 1. The Hidden Problem Of 404s
  2. 2. What is a 404?
  3. 3. What Is A 404? YOUR VISITOR Your Website ?
  4. 4. What Is A 404? YOUR VISITOR Your Website 404 Error
  5. 5. Some of the ways… Offline ads Online ads E-books Emails Newsletters Your website Another site Blogs Facebook Twitter Google Bing Shared links Forums Bookmarks Direct access
  6. 6. What’s the problem with 404s?
  7. 7. 404s are inevitable.
  8. 8. 404s are inevitable. That isn’t the problem.
  9. 9. What’s the problem with 404s?
  10. 10. 74% of people leave due to 404s.
  11. 11. 404s cost you customers.
  12. 12. What do 404s cost you?
  13. 13. Crawl tools?
  14. 14. Crawl tools? Are not enough.
  15. 15. The ways to find a 404 Offline ads Online ads E-books Emails Newsletters Your website Another site Blogs Facebook Twitter Google Bing Shared links Forums Bookmarks Direct access
  16. 16. Where Crawl Tools Look Offline ads Online ads E-books Emails Newsletters Your website Another site Blogs Facebook Twitter Google Bing Shared links Forums Bookmarks Direct access
  17. 17. Your site (17%) Somewhere else (83%)
  18. 18. Crawl Tool Alternatives strx.co/404compare
  19. 19. Google Webmaster Tools
  20. 20. Is it every 404?
  21. 21. How important are 404s?
  22. 22. Find every 404 your visitors encounter from every source.
  23. 23. Marketing Agency Visits To 404 Page 2.07% of visits Total Error Pages 69 different errors
  24. 24. 404s Can Affect Any Site
  25. 25. Online Retailer Visits To 404 Page 2.7% of visits Abandonment Rate 85% exit rate
  26. 26. 404s Can Affect Your Site
  27. 27. Check Out Your Site Find every 404
  28. 28. Check Out Your Site Find every 404 Visitors to 404 pages
  29. 29. Check Out Your Site Find every 404 Visitors to 404 pages Resulting loss
  30. 30. Thank You! Learn more: springtrax.com Email me directly: m@springtrax.com
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