Hidden Problem Of 404 Errors
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Hidden Problem Of 404 Errors

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Matthew Edgar, SpringTrax's founder, gave this presentation about the hidden problem of 404s affecting websites at Creative Connections on November 1, 2013.

Matthew Edgar, SpringTrax's founder, gave this presentation about the hidden problem of 404s affecting websites at Creative Connections on November 1, 2013.

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    Hidden Problem Of 404 Errors Hidden Problem Of 404 Errors Presentation Transcript

    • The Hidden Problem Of 404s
    • What is a 404?
    • What Is A 404? YOUR VISITOR Your Website ?
    • What Is A 404? YOUR VISITOR Your Website 404 Error
    • Some of the ways… Offline ads Online ads E-books Emails Newsletters Your website Another site Blogs Facebook Twitter Google Bing Shared links Forums Bookmarks Direct access
    • What’s the problem with 404s?
    • 404s are inevitable.
    • 404s are inevitable. That isn’t the problem.
    • What’s the problem with 404s?
    • 74% of people leave due to 404s.
    • 404s cost you customers.
    • What do 404s cost you?
    • Crawl tools?
    • Crawl tools? Are not enough.
    • The ways to find a 404 Offline ads Online ads E-books Emails Newsletters Your website Another site Blogs Facebook Twitter Google Bing Shared links Forums Bookmarks Direct access
    • Where Crawl Tools Look Offline ads Online ads E-books Emails Newsletters Your website Another site Blogs Facebook Twitter Google Bing Shared links Forums Bookmarks Direct access
    • Your site (17%) Somewhere else (83%)
    • Crawl Tool Alternatives strx.co/404compare
    • Google Webmaster Tools
    • Is it every 404?
    • How important are 404s?
    • Find every 404 your visitors encounter from every source.
    • Marketing Agency Visits To 404 Page 2.07% of visits Total Error Pages 69 different errors
    • 404s Can Affect Any Site
    • Online Retailer Visits To 404 Page 2.7% of visits Abandonment Rate 85% exit rate
    • 404s Can Affect Your Site
    • Check Out Your Site Find every 404
    • Check Out Your Site Find every 404 Visitors to 404 pages
    • Check Out Your Site Find every 404 Visitors to 404 pages Resulting loss
    • Thank You! Learn more: springtrax.com Email me directly: m@springtrax.com