Eye-popping Content: Creating a User-friendly Framework  Part I: User Experience Webinar Series ~ presented by Kristiana B...
Laying a Foundation… today >   Overview of User Experience Digging Deeper: Upcoming Webinars Taxonomies for the Everyday U...
Covering Today… It’s All About the User Understanding User Experience What Are Your Users Looking For? A Natural Fit - Rol...
Why a User Matters … They  are the reason  your job exists! There would be  no service  to provide if they weren’t using i...
Where the User is Coming From… “ In the everyday world, we want to get on with the most important things in life, not spen...
User-Centered Design… A convergence of where   content   and   context   meet the needs of   users . Three Circle Diagram ...
User Experience Is Not… “ just  design ” “ just  usability ” “ the perfect  search  app” “ amazing  content ” “ a sleek  i...
User Experience Is… The big picture .  Items mentioned before are mechanisms or tools to better understand or improve the ...
What Are Users Looking For? >  Relevance >  Context >  Interactivity and Cross-Referencing >  Satisfaction of Curiosity > ...
Example Comments… “ something that feels  warmer ” “ looking for something  clean , easy-to-use” “ simple ,  easy  to find...
My Personal Favorite… “ I just wish websites didn’t feel like they have to be all,   “ OMG LOOK AT ALL THE STUFF WE HAVE!!...
Conclusion about users… Users are desperate for authoritative information that is contextually arranged and will: >  satis...
Librarians Excel In… Creating Taxonomies Pulling Quality Resources Together Finding Authoritative Content That Meets Needs...
But Missing Piece of the Puzzle is Often… <ul><li>Content in Context. </li></ul><ul><li>We tend to want to organize resour...
Something to Consider… “ People’s behavior makes sense if you think about it in terms of their goals, needs and motives” ~...
Let’s Get Practical – Where Do You Start? <ul><li>Step 1:  Understand  your  Users </li></ul><ul><li>personas </li></ul><u...
Persona Approach Site Comparison
Let’s Get Practical – Where Do You Start? <ul><li>Step 2:  Lay the Foundation </li></ul><ul><li>rediscover taxonomies </li...
Let’s Get Practical – Where Do You Start? <ul><li>Step 3:  Organize Contextually & Cross-Reference </li></ul><ul><li>look ...
Provide context for your users Article:  American Colonial Life   Video:  The Colonies Prepare for War Maps:  Maps of Bost...
Let’s Get Practical – Where Do You Start? <ul><li>Step 4:  Layer in Content, i.e. “sticky stuff” </li></ul><ul><li>RSS fee...
 
Provide your users quality “sticky content.”
Let’s Get Practical – Where Do You Start? <ul><li>Step 5:  Check Yourself </li></ul><ul><li>does this satisfy user needs? ...
Remember that… “ True interactivity is not about clicking on icons or downloading files, it’s about encouraging communicat...
The Good News Is… <ul><li>You Don’t Have to Start from Scratch! </li></ul><ul><li>take advantage of the LibGuides communit...
find a guide Grab the template http://libguides.uta.edu/europe   http://community.libguides.com http://hsw.libguides.com  ...
Some of my favorite things…
Thank you!  Kristiana Burk Channel Director 404.760.4311 [email_address]
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User Experience Webinar 1 - Eye-popping Content: Creating a User-friendly Framework

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You’ve got it all – databases, articles, videos, books, recommended links. So how do you package it in a way that not only satisfies your users’ information needs but encourages browsing? Learn practical techniques and ideas for building a user-friendly and contextual framework for the web while using the resources at your fingertips.

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User Experience Webinar 1 - Eye-popping Content: Creating a User-friendly Framework

  1. 1. Eye-popping Content: Creating a User-friendly Framework Part I: User Experience Webinar Series ~ presented by Kristiana Burk
  2. 2. Laying a Foundation… today > Overview of User Experience Digging Deeper: Upcoming Webinars Taxonomies for the Everyday User Practical Personas Thematic Approach to Organizing Resources Search & Labels Web 2.0 and Beyond Layered Content Make Learning Fun
  3. 3. Covering Today… It’s All About the User Understanding User Experience What Are Your Users Looking For? A Natural Fit - Role of Libraries Let’s Get Practical: Getting Started & Lessons Learned Ask Yourself… Resources At Your Fingertips: the LibGuides Framework Q & A
  4. 4. Why a User Matters … They are the reason your job exists! There would be no service to provide if they weren’t using it Everything you do should be focused on their needs
  5. 5. Where the User is Coming From… “ In the everyday world, we want to get on with the most important things in life, not spend our time deep in thought attempting to open a can of food or dial a telephone number” ~ Don Norman, 1988
  6. 6. User-Centered Design… A convergence of where content and context meet the needs of users . Three Circle Diagram from Peter Morville, Semantic Studios http://semanticstudios.com/publications/semantics/000029.php
  7. 7. User Experience Is Not… “ just design ” “ just usability ” “ the perfect search app” “ amazing content ” “ a sleek interface ”
  8. 8. User Experience Is… The big picture . Items mentioned before are mechanisms or tools to better understand or improve the user experience. Many facets make up a satisfactory user experience User Experience Honeycomb from Peter Morville, Semantic Studios http://semanticstudios.com/publications/semantics/000029.php Different experience depending on the environment and context
  9. 9. What Are Users Looking For? > Relevance > Context > Interactivity and Cross-Referencing > Satisfaction of Curiosity > Openness > Comfort
  10. 10. Example Comments… “ something that feels warmer ” “ looking for something clean , easy-to-use” “ simple , easy to find” “ prefer a design that gives me clear, broad categories with more specific sub-topics rather than individual items competing for attention” “ consistent , easy navigation from one topic to another” “ trustworthy , content backed by professionals”
  11. 11. My Personal Favorite… “ I just wish websites didn’t feel like they have to be all, “ OMG LOOK AT ALL THE STUFF WE HAVE!!! ”
  12. 12. Conclusion about users… Users are desperate for authoritative information that is contextually arranged and will: > satisfy curiosity > fulfill an information need quickly without overwhelming them > entertain Who Has the Resources to Meet Those Needs? Librarians!
  13. 13. Librarians Excel In… Creating Taxonomies Pulling Quality Resources Together Finding Authoritative Content That Meets Needs Listening to Those Needs
  14. 14. But Missing Piece of the Puzzle is Often… <ul><li>Content in Context. </li></ul><ul><li>We tend to want to organize resources strictly by format </li></ul><ul><li>We tend to use terminology they don’t understand </li></ul><ul><li>We tend to organize it in a way they don’t get </li></ul><ul><li>Users are thinking topics – we are thinking format </li></ul>
  15. 15. Something to Consider… “ People’s behavior makes sense if you think about it in terms of their goals, needs and motives” ~ Thomas Mann
  16. 16. Let’s Get Practical – Where Do You Start? <ul><li>Step 1: Understand your Users </li></ul><ul><li>personas </li></ul><ul><li>channel charters </li></ul><ul><li>focus groups </li></ul><ul><li>don’t assume anything! </li></ul><ul><li>site comparisons </li></ul>
  17. 17. Persona Approach Site Comparison
  18. 18. Let’s Get Practical – Where Do You Start? <ul><li>Step 2: Lay the Foundation </li></ul><ul><li>rediscover taxonomies </li></ul><ul><li>easy to navigate </li></ul><ul><li>label it correctly </li></ul><ul><li>don’t box yourself in: build for extensibility </li></ul>Animals Home & Garden Science Auto People Food & Recipes Health History Geography Computers Electronics Entertainment Adventure Money
  19. 19. Let’s Get Practical – Where Do You Start? <ul><li>Step 3: Organize Contextually & Cross-Reference </li></ul><ul><li>look for ways to make high-level connections between formats </li></ul><ul><li>remember the search to browsing dynamic </li></ul><ul><li>enhance your content </li></ul><ul><li>provide cross-reference connections to keep them clicking </li></ul>
  20. 20. Provide context for your users Article: American Colonial Life Video: The Colonies Prepare for War Maps: Maps of Boston Geography: Massachusetts Article: Claudius I Video: Virtual Ancient Rome Maps: Maps of Rome History: Ancient Rome & Roman Empire Article: American Civil War Video: US Civil War: Gettysburg Images: Civil War Image Gallery History: Battles and Incidents Article: How Geisha Work Video: Modern Day Geisha in Japan Maps: Maps of Japan Geography: Geography of Japan
  21. 21. Let’s Get Practical – Where Do You Start? <ul><li>Step 4: Layer in Content, i.e. “sticky stuff” </li></ul><ul><li>RSS feeds </li></ul><ul><li>image galleries </li></ul><ul><li>teaser articles </li></ul><ul><li>polls </li></ul><ul><li>quizzes </li></ul><ul><li>teaser tidbits </li></ul><ul><li>podcasts </li></ul><ul><li>presentations </li></ul><ul><li>slideshows </li></ul><ul><li>top lists </li></ul>
  22. 23. Provide your users quality “sticky content.”
  23. 24. Let’s Get Practical – Where Do You Start? <ul><li>Step 5: Check Yourself </li></ul><ul><li>does this satisfy user needs? </li></ul><ul><li>can you easily find what you are looking for? </li></ul><ul><li>is this guide and content interesting? </li></ul><ul><li>would I want to ‘hang out’ here? </li></ul><ul><li>would I want / feel compelled to share this with others? </li></ul>
  24. 25. Remember that… “ True interactivity is not about clicking on icons or downloading files, it’s about encouraging communication” ~ Ed Scholssberg, 2002
  25. 26. The Good News Is… <ul><li>You Don’t Have to Start from Scratch! </li></ul><ul><li>take advantage of the LibGuides community </li></ul><ul><li>copy guides from others (and HowStuffWorks guides of course!) </li></ul><ul><li>enhance with localized resources and programming </li></ul>
  26. 27. find a guide Grab the template http://libguides.uta.edu/europe http://community.libguides.com http://hsw.libguides.com example ‘hot topic’ guides: Green Living Engineering Economy 101 / Financial Crisis Geography & Maps Physical Science Technology & Everyday Science History Sciences make it yours <ul><li>- Login to Admin Interface </li></ul><ul><li>- Click on “Create New Guide” </li></ul><ul><li>Select “use a guide from another institution as a template” </li></ul><ul><li>Enter the URL of the guide you want to use </li></ul><ul><li>Enter the new title and description </li></ul><ul><li>Click on “Create New Guide” </li></ul><ul><li>Click ‘ok’ to alert button (it will email the institution you copied a guide from) </li></ul>http://libguides.unm.edu/elections
  27. 28. Some of my favorite things…
  28. 29. Thank you! Kristiana Burk Channel Director 404.760.4311 [email_address]

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