Porter five forces analysis

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Porter five forces analysis

  1. 1. Business communication<br />Marketing strategy<br />Presented By <br />Group 5<br />Manpreet Singh (151)<br />SarvpreetBhatti (169)<br />Goldi (137)<br />Ravi Kumar (136)<br />AtulVikas (159)<br />Kumar Ashish (171)<br />
  2. 2. Marketingstrategy<br /> Marketing strategy is a method of focusing an organization's energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche<br />
  3. 3. TYPES OF MARKETING STRATEGY<br />
  4. 4. 1. Market dominance strategy<br />
  5. 5. 2.GROWTH STRATEGIES<br />
  6. 6. PRODUCT<br />DIFFERENTIATION<br />MARKET <br />SEGMENTATION<br />COST <br />LEADERSHIP<br />PORTER GENERIC STRARTEGIES<br />
  7. 7. Michael Porter five forces analysis<br /> Framework For The Industry Analysis And Business Strategy Development <br />Developed By Michael E. Porter Of Harvard Business School In 1979<br />This Model Is Also Known As Porter’s Competitive Forces Model.<br />
  8. 8. The Five Forces Model<br />Bargaining power of customers<br />Threat of new entrants<br />Threat of substitute products<br />Bargaining power of suppliers<br />Competitive rivalry within an industry <br />
  9. 9.
  10. 10.
  11. 11. COLA INDUSTRY<br />
  12. 12. Porter’s Five Forces:<br />Rivalry Condition<br />2. Substitute Products<br />
  13. 13. 3. Power Of Buyers<br />4. Power Of Suppliers<br />
  14. 14. 5. New Entrants<br />

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