Porter five forces analysis
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  • 1. Business communication
    Marketing strategy
    Presented By
    Group 5
    Manpreet Singh (151)
    SarvpreetBhatti (169)
    Goldi (137)
    Ravi Kumar (136)
    AtulVikas (159)
    Kumar Ashish (171)
  • 2. Marketingstrategy
    Marketing strategy is a method of focusing an organization's energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche
  • 3. TYPES OF MARKETING STRATEGY
  • 4. 1. Market dominance strategy
  • 5. 2.GROWTH STRATEGIES
  • 6. PRODUCT
    DIFFERENTIATION
    MARKET
    SEGMENTATION
    COST
    LEADERSHIP
    PORTER GENERIC STRARTEGIES
  • 7. Michael Porter five forces analysis
    Framework For The Industry Analysis And Business Strategy Development
    Developed By Michael E. Porter Of Harvard Business School In 1979
    This Model Is Also Known As Porter’s Competitive Forces Model.
  • 8. The Five Forces Model
    Bargaining power of customers
    Threat of new entrants
    Threat of substitute products
    Bargaining power of suppliers
    Competitive rivalry within an industry
  • 9.
  • 10.
  • 11. COLA INDUSTRY
  • 12. Porter’s Five Forces:
    Rivalry Condition
    2. Substitute Products
  • 13. 3. Power Of Buyers
    4. Power Of Suppliers
  • 14. 5. New Entrants