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Ethenographic research
 

Ethenographic research

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    Ethenographic research Ethenographic research Presentation Transcript

    • Ethnographic Research
      Shyamala Prayaga
    • Agenda
      Definition – Ethnography Research
      Why Ethnography ?
      Benefits of Ethnography Research
      Ethnography Research Steps
    • What is Ethnography?
      Ethnography is the study of people in their natural environments
      Relies on social research methods such as observations and interviews in 'the field'.
      Uses concept of culture as lens to interpret results
    • Why Ethnography?
      Helps to uncover, interpret, and understand the consumer point-of-view
      Avoids assumptions
      Helps in building a successful product, design and user experience
    • Benefits
      Ethnography is a tool for better design.
    • Benefits
      Ethnography helps to create more compelling solutions
    • Benefits
      Ethnography enables us to create for the global marketplace
    • Benefits
      Ethnographyhelps in identifying barriers
    • Ethnographic Research Steps
      Define the problem
      Find the people
      Plan an Approach
      Collect Data
    • Ethnographic Research Steps contd…
      Analyze data and interpret opportunities
      Share insights
    • Questions?