Metrics Androidis the fastest growing mobile platform in the world More than 850,000 Android devices are activated each day Morethan 300 million Android devices have been activated globally
How do I translate my websites experience to a phone or tablet experience?
How do I best realize my service as a singleextended experience?
Thinking Mobile Focus on essential use cases Important things must be fast Manage progressive complexity Double-down on emotional engagement The magic of direct manipulation Aesthetics & hero moments
Thinking Mobile Contd… Take advantage of uniquely mobile opportunities Fear complex navigational models
The consistency paradox Productconsistency The same product experience on different devices
My take on dealing with paradox Start from device consistency
My take on dealing withparadox Fit as much product consistency
My take on dealing withparadox breakdevice consistency in narrow, targeted ways