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10 insights on starting a web product company<br />Sahil Parikh<br />Founder, DeskAway<br />Author, The SaaS Edge<br />
1. Start Small<br />keep it simple and focused<br /> more features != success<br />
2: Early Feedback<br />100 free accounts<br />Fix bugs, pitch and vision<br />
3: Slim Team<br />wear multiple hats<br />dev, design, marketing, support<br />
4: User Interface<br />sleek, crisp, sexy<br />people like it if it feels good<br />
5: Charge Early<br />break-even/ profitable<br />learn why people don’t pay<br />
6: WOM Online<br />reduce CAC<br />social media, SEO, email, blogs<br />build an email list early-on<br />
7: Let others work for you<br />build an affiliate program<br />1 to many is better than 1 to 1<br />
8: Metrics Matter<br />beauty of a web business<br />traffic to site, signups, conversions, churn, renewals etc.<br />
9: Hire your English teacher<br />  blog writing, help faqs, online community management, customer service and outreach<br />
10: Who loves you?<br />Testimonials, stories, videos<br />comfort visitors with success<br />
the good stuff…<br />Simon Sinek:How great leaders inspire action     <br />Michael Gerber: E-Myth     <br />
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10 insights on building a web product company (iWeekend Mumbai 2011)

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My talk at iWeekend Mumbai on 10 insights on building a web product company. The iWeekend event was held at IIT Mumbai on Feb 4th, 2011.

Published in: Technology, Business

Transcript of "10 insights on building a web product company (iWeekend Mumbai 2011)"

  1. 1. 10 insights on starting a web product company<br />Sahil Parikh<br />Founder, DeskAway<br />Author, The SaaS Edge<br />
  2. 2. 1. Start Small<br />keep it simple and focused<br /> more features != success<br />
  3. 3. 2: Early Feedback<br />100 free accounts<br />Fix bugs, pitch and vision<br />
  4. 4. 3: Slim Team<br />wear multiple hats<br />dev, design, marketing, support<br />
  5. 5. 4: User Interface<br />sleek, crisp, sexy<br />people like it if it feels good<br />
  6. 6. 5: Charge Early<br />break-even/ profitable<br />learn why people don’t pay<br />
  7. 7. 6: WOM Online<br />reduce CAC<br />social media, SEO, email, blogs<br />build an email list early-on<br />
  8. 8. 7: Let others work for you<br />build an affiliate program<br />1 to many is better than 1 to 1<br />
  9. 9. 8: Metrics Matter<br />beauty of a web business<br />traffic to site, signups, conversions, churn, renewals etc.<br />
  10. 10. 9: Hire your English teacher<br />  blog writing, help faqs, online community management, customer service and outreach<br />
  11. 11. 10: Who loves you?<br />Testimonials, stories, videos<br />comfort visitors with success<br />
  12. 12. the good stuff…<br />Simon Sinek:How great leaders inspire action     <br />Michael Gerber: E-Myth     <br />

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