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10 insights on building a web product company (iWeekend Mumbai 2011)
 

10 insights on building a web product company (iWeekend Mumbai 2011)

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My talk at iWeekend Mumbai on 10 insights on building a web product company. The iWeekend event was held at IIT Mumbai on Feb 4th, 2011.

My talk at iWeekend Mumbai on 10 insights on building a web product company. The iWeekend event was held at IIT Mumbai on Feb 4th, 2011.

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    10 insights on building a web product company (iWeekend Mumbai 2011) 10 insights on building a web product company (iWeekend Mumbai 2011) Presentation Transcript

    • 10 insights on starting a web product company
      Sahil Parikh
      Founder, DeskAway
      Author, The SaaS Edge
    • 1. Start Small
      keep it simple and focused
      more features != success
    • 2: Early Feedback
      100 free accounts
      Fix bugs, pitch and vision
    • 3: Slim Team
      wear multiple hats
      dev, design, marketing, support
    • 4: User Interface
      sleek, crisp, sexy
      people like it if it feels good
    • 5: Charge Early
      break-even/ profitable
      learn why people don’t pay
    • 6: WOM Online
      reduce CAC
      social media, SEO, email, blogs
      build an email list early-on
    • 7: Let others work for you
      build an affiliate program
      1 to many is better than 1 to 1
    • 8: Metrics Matter
      beauty of a web business
      traffic to site, signups, conversions, churn, renewals etc.
    • 9: Hire your English teacher
        blog writing, help faqs, online community management, customer service and outreach
    • 10: Who loves you?
      Testimonials, stories, videos
      comfort visitors with success
    • the good stuff…
      Simon Sinek:How great leaders inspire action     
      Michael Gerber: E-Myth