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10 insights on building a web product company (iWeekend Mumbai 2011)
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10 insights on building a web product company (iWeekend Mumbai 2011)

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My talk at iWeekend Mumbai on 10 insights on building a web product company. The iWeekend event was held at IIT Mumbai on Feb 4th, 2011.

My talk at iWeekend Mumbai on 10 insights on building a web product company. The iWeekend event was held at IIT Mumbai on Feb 4th, 2011.

Published in: Technology, Business

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Transcript

  • 1. 10 insights on starting a web product company
    Sahil Parikh
    Founder, DeskAway
    Author, The SaaS Edge
  • 2. 1. Start Small
    keep it simple and focused
    more features != success
  • 3. 2: Early Feedback
    100 free accounts
    Fix bugs, pitch and vision
  • 4. 3: Slim Team
    wear multiple hats
    dev, design, marketing, support
  • 5. 4: User Interface
    sleek, crisp, sexy
    people like it if it feels good
  • 6. 5: Charge Early
    break-even/ profitable
    learn why people don’t pay
  • 7. 6: WOM Online
    reduce CAC
    social media, SEO, email, blogs
    build an email list early-on
  • 8. 7: Let others work for you
    build an affiliate program
    1 to many is better than 1 to 1
  • 9. 8: Metrics Matter
    beauty of a web business
    traffic to site, signups, conversions, churn, renewals etc.
  • 10. 9: Hire your English teacher
      blog writing, help faqs, online community management, customer service and outreach
  • 11. 10: Who loves you?
    Testimonials, stories, videos
    comfort visitors with success
  • 12. the good stuff…
    Simon Sinek:How great leaders inspire action     
    Michael Gerber: E-Myth    

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